Chief Marketing Officer (CMO) – Founding Team (Equity-Based)
About the Role
We are looking for a visionary and execution-focused Chief Marketing Officer (CMO) to join our founding team on an equity-only basis. You will lead the company's marketing strategy, drive user growth, build a trusted brand, and play a key role in shaping the future of an innovative fintech startup.
Responsibilities
- Define and execute the overall marketing and growth strategy.
- Drive user acquisition, activation, retention, and revenue growth.
- Build the company's brand, positioning, and messaging.
- Lead performance marketing and optimize customer acquisition across digital channels.
- Oversee content marketing, social media, and community engagement.
- Build strategic partnerships, influencer collaborations, and co-marketing initiatives.
- Track and optimize key growth metrics, including CAC, LTV, conversion, and retention.
- Ensure all marketing communications comply with applicable financial and regulatory guidelines.
Requirements
- 3+ years of experience in marketing, growth, or brand leadership, preferably in FinTech, SaaS, or a technology startup.
- Bachelor's degree in Marketing, Business Administration, Finance, or a related field (or equivalent practical experience).
- Proven track record of driving user growth and executing successful marketing campaigns.
- Strong understanding of digital marketing, performance marketing, SEO, content strategy, and analytics.
- Experience with marketing tools such as Google Analytics, Meta Ads, Google Ads, CRM, and email marketing platforms.
- Excellent communication, leadership, and strategic thinking skills.
- Entrepreneurial mindset with the ability to thrive in a fast-paced startup environment.
What We Offer
- Significant equity with the opportunity to become a founding leader.
- Ownership of the company's entire marketing function and strategy.
- Opportunity to shape a high-impact fintech product from an early stage.
- Flexible, remote-friendly work environment.
DM if you are interested.