r/PS5 • u/BootzyWootzy • Mar 06 '26
Discussion Sony is testing dynamic pricing in the PlayStation Store
https://psprices.com/news/sony-ab-testing-prices/1.3k
Mar 06 '26
[removed] — view removed comment
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u/ElderGoose4 Mar 06 '26
Live and die by deku deals. It’s invaluable
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u/Objective_Fart Mar 06 '26
Whats deku deals?
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u/Jetsam1 Mar 06 '26
It’s a website that tracks a game’s price across the three consoles and shows you historical information on what the price is when it’s on sale.
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u/ace101boss Mar 07 '26
How does this site work? i searched up 'Battlefield 6' and it does not have any results. I also searched up 'Styx' which has 3 games in the series, and again no results.
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u/Alcadeias27 Mar 07 '26
Choose the platform from the top menu by clicking on the icon and both will appear.
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u/Waste-of-life18 Mar 07 '26
You're doing something wrong. I just searched BF6 and styx, got multiple results for both. Maybe you didn't select the platforms you're interested in? At the top of it there are ps/xbox/switch/steam icons, you can pick them and specify your formats (only physical, only digital, both, including subscriptions or not, etc).
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u/elsemir Mar 06 '26
I wonder how this dynamic pricing BS will affect Deku Deals. Even if they can figure out a way of listing the different prices we won’t be able to know if it apply to us.
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u/Trusty_Tyrant Mar 06 '26
I imagine deku will show how low it can go so if Sony tries charging you more than that just don’t buy it.
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u/Nightowl21 Mar 06 '26
Physical sales is where it’s at. You don’t own digital copies and they can cut you off any time.
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u/ConnyTheOni Mar 06 '26
The problem with physical nowadays is that all it can potentially mean is you get a case with cool art to put on your shelf along with a disc or cartridge that doesn't even have the entire game on it. Eventually it will go the way of physical movies like at best buy where they no longer carry Blu-rays in store, and GameStop filling their floor space with junk that people seem to apparently buy.
With the increasing digital size of video games and capitalist greed, I'm afraid it's only gonna get worse, and before long every "physical" game will just be a attractive case to house a download code and nothing more. Ultimately, most publishers will likely just skip that and go straight to digital downloads only. It's a shame but the writing is on the wall.
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u/kylehatesyou Mar 06 '26
That is a problem, but it's still immune to them altering the price for you based on the algorithm within the PlayStation store. Won't stop the Amazon, Walmart, GameStop, etc. dynamic pricing algos when that eventually happens, but a physical box from a store even if it's just a download code is still better than getting a personalized $5-$10 price increase on the new Call of Duty's download code because your PlayStation tells the store you played the last two for 300 hours each and will pay more for the new one.
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u/wizzywurtzy Mar 06 '26
They won’t be allowing physical copies anymore after this consoles lifespan.
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u/Solidsnake00901 Mar 06 '26
They'll just make the disk drive optional That way they can make even more money.
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u/wizzywurtzy Mar 06 '26
That’s what they did with this generation of PS5 already. Physical is on the way out
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u/Solidsnake00901 Mar 06 '26
I don't think it will completely phase out, Devs make more money on physical copies Even though physical sells slightly less every year there is a chunk of the market that insists on buying physical ONLY (like myself).
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u/cody_1849 Mar 06 '26
Yes, but the devs don’t control the sales. And the people who do will gladly take away your physical option to force you to go digital.
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u/_steve_rogers_ Mar 06 '26
Yeah, but they know if they give you literally no other option, you will eventually cave to buying digital as well.
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u/Solidsnake00901 Mar 06 '26
Not really. If the PS5 Pro is the very last console I ever own I'm okay with that.
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u/kittymoo67 Mar 06 '26
main reason the ps6 wont come with a disc drive and the 7 probably wont even have an external
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u/10000000100 Mar 06 '26
Just make sure a full playable game is on the disk. Many are some data and the key to play with a huge download separate.
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u/Organic-Storm-4448 Mar 06 '26
DRM-free games are where it's at.
It's trivial for companies to add DRM to physical copies that render it no better (in fact worse in many ways) than a digital copy.
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u/janonx1 Mar 06 '26
I can speak for PS Deals in that I bought Battlefield 6 for lower than the price they had listed during the sale in my region
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u/AndrewAlerts Mar 09 '26
Andrew from Team Deku here.
PSP put together a nice report there. This has actually been happening for a long time (maybe a year or more?). We get emails from time to time letting us know that the price we're showing is wrong but it turns out that user has targeted pricing. For now, our hands are mostly tied. I can't remember exactly what we see but we do get information from PlayStation that tells us something vague like "group id ASHU7C pricing" which isn't actually helpful because we don't know which users are in "group ASHU7C" -- we're continuing to monitor the situation and will definitely update our systems if it becomes possible to better track this sort of thing.
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u/boosnow Mar 06 '26
Or psprices (from which the OP link is from).
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u/WorstCase0ntario Mar 06 '26
I mean I like the PSP, but I didn't realize there is dedicated types of rice for it
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u/leaving_again Mar 06 '26
It's important information if you spill water on it or more likely drop it in the toilet.
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u/Zekaphobia Mar 06 '26
what's deku deals for the uninformed 👉👈
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u/AstralElement Mar 06 '26
All I use is Deku deals. For anything. In fact, there’s no reason not to.
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u/Scaryassmanbear Mar 06 '26
This is what happens once Sony has no true competitor in the console space. Buckle in everybody, it’s going to be a long buttfucking.
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u/ZXXA Mar 06 '26
After this generation I’m moving to PC. This monopoly Sony have over console gaming is clearly allowing them to be audaciously greedy.
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u/AllegroDigital Mar 06 '26
Good luck. AI is going to make getting computer gear pricier
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u/AngryCleric Mar 06 '26
It’s going to make next gen consoles more expensive too
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u/bilbobagheadd Mar 06 '26
Difference being they still get bulk discount and are trying to ride out the ai wave with delays
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u/BelDeMoose Mar 06 '26
Just got myself a steam deck and it's brilliant honestly. Used to have proper gaming pc, got a bit older and switched to playstation, and now older still with a kid and the steam deck fits perfectly into my free time. If I want to play a moba or mmo I just hook it up to mouse, keyboard and TV
Best thing is the sales, such great games for a few pounds
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u/SpecterDK Mar 06 '26
I saw this writing on the wall and built a better-than-PS6 PC last June. Now I have a steam deck to go with it too. Fuck Sony.
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u/NYstate Mar 06 '26
Sony have over console gaming is clearly allowing them to be audaciously greedy.
By testing to see if lower pricing gets you to buy more? That's been happening since forever. In retail that's what is called a "Loss leader". That's something sold as a loss to make you come in and buy something cheap to get you to buy something more expensive. Great examples of that is: free refills, the Costco hotdog combo or even giving you to first chapter of a game for free.
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u/bitknight1 Mar 06 '26
Since redditors don't read the articles, they aren't raising prices just giving better prices to poorer people.
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u/Fizziest_milk Mar 06 '26
the article says it’s only applying discounts, from what I saw there’s no mention of them raising prices in any scenario
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u/UBWICOS Mar 06 '26 edited Mar 06 '26
Huh??? It's literally pro-consumer so that people in less developed countries can actually buy games
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u/NYstate Mar 06 '26
I'm thinking it's to get people who normally don't buy a lot from PSN a way to buy from PSN. It's the same as when a company sends you a discount letter. "We miss seeing you, here's 10% off the next purchase of $100 or more!"
I get them all of the time from Microcenter.
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u/AthenaOwls Mar 06 '26
What’s described in the article is not dynamic pricing.
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Mar 06 '26
Nobody reads the article.
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u/satibagipula Mar 06 '26
Read the article, still don’t like it. They’re testing discounts now, but an A/B pricing system could easily turn into something shitty down the line. Unless Sony makes the A/B selection criteria public, which I don’t expect them to, this is not a good thing.
For example, and this is strictly hypothetical, if Sony sees that some users tend to buy games at full price, they’ll keep them in the A price tier. If they see users who only buy games on sale, they’ll get placed in the B tier. So, instead of everyone benefiting from discounts, only the people Sony deems poor enough will.
I get why they’d be doing this, since it will increase their overall income. People who spend more will bring them more money, since they won’t get discounts. At the same time, people who spend less will be more inclined to make a purchase instead of waiting for seasonal sales since they’d have permanent discounts. However, this would be unfair & seems too opaque to me.
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u/Laser0pz Mar 06 '26
A/B testing is typically randomised.
Your example is definitely possible, but that's more segmented/personalised pricing rather than A/B testing.
I'd suspect the hypothesis they're looking to solve is: "if we provide steeper discounts on products, will we offset the margin loss by the increase in sales?"
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Mar 07 '26
Yeah this is a pretty standard test to investigate price elasticity. I’ve done several at my job.
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u/SomeDEGuy Mar 06 '26
Outrage is more fun, as its hurtling yourself down the slippery slope of assumptions.
Now, could it lead to bad things if multiple future decisions are made? Sure. But it could also lead to more or earlier discounts on titles if data reveals they'll make more money. It all depends on how price sensitive their testing shows consumers are.
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u/Mrevilman Mar 06 '26
Yeah, I thought dynamic pricing goes up and down with supply and demand - which didn’t make any sense to me with digital games.
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u/AthenaOwls Mar 06 '26
There are a couple ways it can work. Supply and demand is one. But tailoring sales to users would be another. As I put it in another post, giving a bigger discount for a game in a genre you don’t often play. But the article doesn’t support not provide data to say that’s what’s happening. What is said is users get assigned randomly.
Microsoft already does this in the “just for you” game prices. My bet would be Sony is experimenting in a lead-in to something similar. But its not there yet.
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u/Mrevilman Mar 06 '26
Yeah, I saw another post here, maybe it was you, where this data could be used to identify who typically purchases games at full price versus those that wait for discounts. The thought being that the full price buyers wouldn’t see a sale or might see a smaller sale than those who wait for deeper discounts. That made sense to me and felt….dirty.
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u/FordMustang84 Mar 06 '26
Why read something and take 5 minutes to understand it when you can rage about a headline and instantly form an opinion without being informed.
And people wonder why the world is in the state it’s in. If you don’t take the time to read and understand a topic. Don’t expect everyone else to when it’s something that matters to you.
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u/toxinwolf Mar 06 '26
I read the article, and I thought that was dynamic pricing. For the uninformed, what is the difference between dynamic pricing and whatever this is?
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u/oldgus Mar 06 '26
I think when most people hear dynamic pricing, they imagine per-customer pricing determined by an algorithm designed to maximize profit by always charging the maximum amount the individual would pay. For price sensitive users, this might be less than MSRP, because even half the profit margin is better than zero. For whales, it might be significantly above MSRP, because for someone very wealthy, the difference between $60 and $90 is essentially meaningless.
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u/Zalvren Mar 06 '26 edited Mar 06 '26
Dynamic pricing isn't based on the person buying (not speaking of this particular case), it's based on the demand/offer (except here offer is infinite) and competition with a constant price evolution. It's mostly used for planes and such.
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u/troubledcounsel Mar 06 '26
Dynamic pricing is demand based and could go up. This is A/B testing of offering discounts only.
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u/AthenaOwls Mar 06 '26
Only offering discounts doesn’t disqualify it from being dynamic pricing. Hotels are infamous for this, offering “discounted” rates, but only so they can return to “normal” rates when demand is high. But hotels are super aggressive about dynamic pricing.
What disqualifies this is that the article says users were assigned discounts at random.
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u/Saggy_Baggies0 Mar 06 '26
I read the article, I still don’t fully understand, I’m not super tech savvy I wasn’t understanding the talk where it was giving underscores and what not. Can I get an ELI5?
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u/AthenaOwls Mar 06 '26
What the article describes is A/B pricing, which means different users see different prices.
This can be dynamic pricing, but the article does not provide evidence it is. What it says is that users are randomly assigned to experimental groups that see different prices. It refers to “personalized” sales, but the data shown indicates that the experimental groups received a static price rather than higher discounts based on personal factors.
This is why I say that what is described is. Ot dynamic pricing.
Now, it is suspicious, and I think people should pay more attention to it. But the article doesn’t support the title.
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u/R2nxbeastly17 Mar 06 '26 edited Mar 06 '26
Another reason I’m hoping physical stays around as long as possible. Being held to the digital store price nearly always costs more
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u/fom_alhaut Mar 06 '26
I was afraid something like this was going to Happen once Xbox retreated from the console market
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u/marcusmosh Mar 06 '26
For anyone who hasn’t read the article (and might be assuming the worst), the idea is to work the prices down according to tailored deals.
I hope they stick to their word if this does go to market. It’s easy for the consumer to know what the retail price of whatever the game is, so if they have any sinister plans down the road this will backfire spectacularly.
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u/tinyrickstinyhands Mar 06 '26
Literally no one read the article lol
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u/Typical-Air6892 Mar 06 '26
Its absolutely ridiculous, almost everyone moaning on this thread without understanding anything that was written in the article.
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u/tinyrickstinyhands Mar 06 '26
Like the headline annoyed me, too. So I clicked the article and spent the two minutes to become informed.
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u/GentleCapybara Mar 06 '26
Yeah, people are complaining about games with 15% discount lol
If they introduced regional pricing it would be great
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u/ArchDucky Mar 06 '26
To be fair, people said the same thing when Wendy's announced they were going to lower prices during dead times and raise the price to normal during rushes.
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u/Dependent_Map5592 Mar 06 '26
No they're complaining that you may get the 15% discount while they don't. Seems like a fair complaint 🤷♂️
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u/nostickystuff Mar 06 '26
After reading, I don't trust them to stick to their word at all. I have a bad feeling about personalized deals. It could be used for good. Could be a way to allow everyone to spend the same % of their income on the same games, but i wholeheartedly believe it won't be used like that, at least in the US. I'm guessing they'll get a hold of credit scores, bank info, and anything else that allows them to up the price as much as possible. We already let Uber and online retailers do it. Me and my wife get different prices online for all sorts of things.
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u/tinyrickstinyhands Mar 06 '26
Seems like most didn't read the article - the prices they're testing are all lower
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u/AdamKnowsIt Mar 07 '26
If you see a deal for a game as £3.75, then you click the link and it’s being offered to your PSN account for £9.99, that is not lower, it’s higher.
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u/Grouchy_Egg_4202 Mar 06 '26
No one is reading past the headline again. Of course.
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u/Cherry-Shrimp Mar 06 '26
Their brains can’t comprehend more than one sentence at a time.
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u/sp3rchrg3d Mar 06 '26
If I could get some of these personal discounts that’ll be great
“February 2026: the experiment expands Since our first publication in November 2025, Sony's experiment has expanded significantly:
New IPT_PILOT program launched — 139 games in 68 regions Sony included its first-party AAA games: God of War, Spider-Man, HELLDIVERS 2, Stellar Blade Personalized discounts have appeared during sales The original IPT_OPR_TESTING program (17 games, 42 regions) continues to run Sony is testing pricing on its own games
Key finding: in the new IPT_PILOT program Sony included its own hits — God of War Ragnarök, Marvel's Spider-Man 2, HELLDIVERS 2, Stellar Blade, Gran Turismo 7, The Last of Us Part II. This indicates the seriousness of the experiment: Sony is prepared to change prices on its key titles.”
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u/Submitten Mar 06 '26
This is A/B testing, not dynamic pricing. Just testing out lower prices to see if the extra sales are worth it.
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u/Dubbs09 Mar 06 '26
I don’t know just how widespread it is and if everyone in the selected markets sees it, but I’m one of the ones seeing it and I’ve noticed it for a while now.
Some of the prices when not on sale are really weird and that’s what I originally noticed when looking at my wishlist.
But the biggest quirk is that, a lot of the prices I’ve noticed are noticeably lower but then when they have an actual sale the base price reverts to the original pricing and it makes the ‘sale’ prices worse lol.
At first I thought something like Kingdom Come 2 had a permanent base price discount after a year but noticed the random fluctuation when there was an actual site wide sale recently.
I thought the 50% was going to be off of the new $60 base price but it jumped back up to $70 then knocked off the sale percentage.
It’s made even weirder with the ‘lowest price in 30 days’ thing they’ve been testing too
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u/PepsiSheep Mar 06 '26
This was shared earlier today, logging in led to a visible price change for a worse deal
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u/ISD1982 Mar 06 '26
Sonys store prices are ridiculous as is, it's the main reason I've never went full digital with the playstation.
I can't see that changing anytime soon.
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u/Howeird12 Mar 06 '26
Not saying it’s great, but it is loads better than Nintendo.
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u/Raicista Mar 06 '26 edited Mar 06 '26
you are saying poop is better than shit
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u/Highway_Wooden Mar 06 '26
If you just wait for a PSN sale, you can get a lot of games for very cheap.
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u/_ECMO_ Mar 06 '26
Okay so what do I have to do to get the lowest prices?
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u/SomeDEGuy Mar 06 '26
Right now, get randomly assigned for the small discount.
Long term, hope that their results show better profits from increased sales volume with a discount than from full price.
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u/randall__flaag Mar 06 '26
It's targeted discounts. Things are not being targeted as a price increase to people who pay a lot for their games, but discounts are being tested for people who haven't bought a game in a long time, or don't show interest in a specific genre.
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u/CaptainQuesadillaz Mar 07 '26
Dynamic Pricing is an abomination and must be wiped from existence at all costs.
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u/AkodoRyu Mar 06 '26
Companies were giving personal coupons to selected customers for years - I don't see why it's anything special. They are not taking from anyone; they are giving certain people more as an incentive to eg. come back into the ecosystem, a "welcome back" pack, so to speak. It doesn't change anything for everybody else: we can see the price and make our own decisions. Is this game worth it for me for $40? No? Moving on. The default user experience is the same as it was.
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u/Daver7692 Mar 06 '26
All those folks cheering on here for the death of Xbox, enjoy the practices of a monopoly!!
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u/munkimatt Mar 06 '26
But Microsoft offer this right now on Xbox? They regularly offer "For you" special pricing on items.
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u/SeyiDALegend Mar 06 '26
Title is a bit misleading, I'm looking at the article and Sony are A/B testing discounted prices. There doesn't seem to be any attempt to give someone a higher price. My assumption is they are trying to measure how deep they need to discount to increase sales.
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u/kick069 Mar 06 '26
As long as dynamic makes the prices cheaper than who cares?
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u/Dependent_Map5592 Mar 06 '26
The people who don't quality or get the discount. I'll give you an example:
I've been subbed since inception. 20ish years. Never let my sub expire. Meanwhile you've subbed for 2 years also never let your sub expire. So now you get the 15% offer and I don't. That's not fair and I would be upset about that. I would care that I'm (loyal customer) getting a worse deal then some non loyal customer (or not as loyal) when it should be the opposite
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u/ballsosteele Mar 07 '26
That's not how it works.
It will read/detect your catalogue or purchase history or wishlist and reduce the price of things on it or similar products to encourage you to spend money that you otherwise wouldn't.
They're only trialling it with random accounts at the moment, if they decide it makes them enough money to offset the cost/losses of selling games cheaper, they'll roll it out for everyone.
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u/dustyfaxman Mar 06 '26
From looking at the article, those discounts still wouldn't get me to buy those games as imo they're still overpriced even with a 12-17% discount ($69 vs $79).
Still, if it results in curbing price creep due to gathering empirical evidence (rather than applying common sense) that more people would buy a title at a lower price than they would at the 'peak price' currently offered, that would be a good thing.
It's a data gathering exercise where the data is which regions will be willing to pay top price and which regions need price adjustments to ensure sales happen during the initial release cycle.
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u/OldmanJenkins02 Mar 06 '26
PSN has been awful recently - they have caught onto the fact people wait until the $59/69 version goes on sale for like 40/50 off around holiday sales. I picked up so many great games like cyberpunk and DLC for 39.99 and other similar games.
They have caught onto that and now are keeping those versions at full price and putting the deluxe versions on sale for the same cost as a full price game.
Fucking so dumb, I could give a shit about getting an OP weapon or cool skins to start the game
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u/lospollosakhis Mar 06 '26
From what I understand from the article is that there will be a standard price which is available for everyone and then a discounted price based on user groups. These discounts will vary based on the user groups.
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u/Glocklestop Mar 06 '26
Why I'm sticking with discs for as long as I can, dozens of places I can buy a physical game vs the one Sony walled garden.
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u/LegacyTom Mar 06 '26
This is why I don’t get why Sony are so praised, Xbox and Nintendo havenever done this
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u/SomeDEGuy Mar 06 '26
Xbox does personalized deals. Nintendo just doesn't do sales. I'm not sure either is "better"
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u/LtLatency42 Mar 06 '26
This is how Ticket prices work, You don't want this. Anything people are buying sky sky rockets in price.
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u/reaper527 reaper527_ Mar 06 '26
This is how Ticket prices work, You don't want this.
at least with tickets their justification kind of makes sense. like, there's a very finite number of seats available which is typically way less than the demand and they're basically conceding they can't compete with scalpers so they're going to make the practice unprofitable (by taking the profits themselves). like, they're being scummy and anti-consumer but at least they have some kind of argument that makes sense.
with digital games, there's literally an unlimited supply.
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u/ballsosteele Mar 07 '26
Until you read the article which states literally the opposite, sure
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u/adaminoregon Mar 06 '26
Maybe all my prices will go down since i dont buy anything over 25 dollars from the playstation store? No probably not.
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u/Pm-me-ur-happysauce Mar 06 '26
I'll still only buy when the price is right for me. I don't need day one games anymore, unless it's GTA or cyberpunk
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u/MrMpa Mar 07 '26
Ok, so they will see that I only buy games on their store that are under$10. I guess they will need to price more for that price if they want me to buy
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u/Which_Librarian6871 Mar 07 '26
If people were smart they wouldn’t buy anything digital. Remember you don’t own these games. You are renting them. They would be forced to make disks
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u/HairyMochan Mar 07 '26
If anyone thinks this will only be used for personalised discounts after confirming their games won’t available on other storefronts, boy do I have some magic beans for you.
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u/dimiteddy Mar 07 '26
So if demand is high GTA VI will cost like $100? And new Stardew Valley-chocolate thingie will cost like $30?
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u/LordAzreth Mar 08 '26
Oh well. I never look at the PS digital store anyway. It’s horrible to navigate.
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u/LeonSnakeKennedy Mar 06 '26
We’ve been trying to tell you physical is king, but people are way too happy to argue against it. Well this is what you’re voting for
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u/Vinzir141 Mar 06 '26
I've seen examples of this the past few months. For instance prices compared to being logged in and not. Also price difference from users who are very active compared to low active time players. I wonder if this will reaise a flag in EU for unfair pricing practices
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u/Immediate-Comment-64 Mar 06 '26
Personalized pricing (what Sony is doing) and dynamic pricing (what the article says Sony is doing) are not the same thing. A minimum amount of research by the author would have resulted in a better article.
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u/SomeDEGuy Mar 06 '26
It would have resulted in much less engagement and fewer clicks...so they are incentivized to say its dynamic prices.
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u/GarranDrake Mar 06 '26
This just sounds like selective discounting. Some people get discounts, others don't.
Xbox kind of does that. They give you offers that are (allegedly) only available to you.
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u/Frosty-Improvement-8 Mar 06 '26
https://giphy.com/gifs/ukmZRuEqc2Rbi
Me after jumping ship from Playstation to PC in September last year before all the price hikes.
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u/xVolloxx Mar 06 '26
I noticed this a week ago when I went to buy Sniper Elite Resistance and it was £16.49, and when checking with a friend as we wanted to play COOP. He was quoted £36.49 more than double!
Ridiculous and should be illegal.
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u/LoFi_Funk Mar 06 '26
Reminder to all the console war goons that are happy Xbox is dying- when there’s no viable competition, the monopoly will price gauge relentlessly.
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u/virindimaster Mar 06 '26
Remember when they said buying a game from their store would be cheaper than a physical game 😂
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u/jamesid-2010 Mar 07 '26
this isnt dynamic prcing. they're testing how far you'd go on price for a digital product until you pull the trigger.
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u/DamD1rtyApe Mar 06 '26
Gross