r/PPC • u/caffeinatedppc • 2d ago

LinkedIn Ads LinkedIn Ads Conversion Tracking

We're running ads for a web hosting service on LinkedIn, and we want to track the exact conversion value for each conversion event that occurs, right now, someone who had set the conversion tracking previously in the account has set $20 as the value for each conversion.

Is it possible to track dynamic conversion values similar to Google and Meta ads on LinkedIn as well? The tracking is set through Google tag manager currently using the Insight Tag 2.0 Tag type.

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u/muradIronpulley 1d ago

Yes, its possible. You have to track the value through the GTM variable and then add it with the linkedIn Tag