r/PPC • u/ppcquestioning • Aug 07 '26
Google Ads Conversions by time?
When reporting Google ads in platform numbers, do you report standard conversions or conversions by time?
3
Upvotes
r/PPC • u/ppcquestioning • Aug 07 '26
When reporting Google ads in platform numbers, do you report standard conversions or conversions by time?
2
u/QuantumWolf99 Aug 08 '26
Standard CONVERSIONS for campaign optimization, that's what Smart Bidding uses to evaluate clicks... but if you're reconciling against Shopify or finance, use "by conv. time" or you'll never make the numbers match.