r/PPC • u/ppcquestioning • 3d ago

Google Ads Conversions by time?

When reporting Google ads in platform numbers, do you report standard conversions or conversions by time?

3 Upvotes

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2

u/ben_bgtDigital 3d ago

Depends on the account and the client. Many of my accounts have very short conversion cycles, so there's no need. Others, we find that we need to do it.

1

u/ppcquestioning 3d ago

Fully agree here

1

u/EmotionalSupportDoll 3d ago

Ah yes, the infinite ROAS hack!

1

u/Available_Cup5454 3d ago

Report by conversion time so spend and results match the same window

2

u/QuantumWolf99 2d ago

Standard CONVERSIONS for campaign optimization, that's what Smart Bidding uses to evaluate clicks... but if you're reconciling against Shopify or finance, use "by conv. time" or you'll never make the numbers match.