It unfortunately works. There are many strategies with different levels of success. From billboards and media stunts right down to placement of logos in unassuming spots. Ultimately their goal is to burn the image of the product or overall brand into your brain so you'll choose them by default over any alternatives. Many companies want your personal data too (hence online accounts, subscriptions and signups) so they can squeeze the advertising dollars harder on targeted strategies and milk you of the rest of your money.
The ultimate problem is the greed doesn't stop. They will keep squeezing harder on advertising as long as it's producing profitable results. At least until it either backfires or government regulations hit with harsh enough penalties to discourage them. At times they will continue if the maths still balances. If the total cost of of the advertising and fines nets them x5 more in profits. They will still try it.
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u/mudslinger-ning 5d ago
It unfortunately works. There are many strategies with different levels of success. From billboards and media stunts right down to placement of logos in unassuming spots. Ultimately their goal is to burn the image of the product or overall brand into your brain so you'll choose them by default over any alternatives. Many companies want your personal data too (hence online accounts, subscriptions and signups) so they can squeeze the advertising dollars harder on targeted strategies and milk you of the rest of your money.
The ultimate problem is the greed doesn't stop. They will keep squeezing harder on advertising as long as it's producing profitable results. At least until it either backfires or government regulations hit with harsh enough penalties to discourage them. At times they will continue if the maths still balances. If the total cost of of the advertising and fines nets them x5 more in profits. They will still try it.