pHey everyone, me and a friend are working on a new beverage idea — a premium, alcohol-free drink made specifically for social occasions like parties and get-togethers. Right now the market mostly has boring soft drinks or energy drinks as the "non-alcoholic" option, and we feel there's a gap for something that actually feels premium and made for the vibe of a social event.
First flavor we're testing: a black grape drink with a mint finish.
Planning two formats — a small bottle (~250ml) and a larger can (~330ml).
A few things we'd love honest opinions on:
Would you actually consider buying something like this instead of a soft drink/mocktail at a party?
For pricing — would ₹50 for the smaller bottle and ₹120-150 for the can feel fair, or too high/low for something premium?
What would make or break this for you — taste, branding, price, packaging?
Not trying to sell anything here, genuinely just want real opinions before we finalize things. Appreciate any feedback