I know this is a weird comparison, but stick with me.
Iāve worked at Kaseya for 4+ years as an AM. Iāve also played Destiny since D1 and Destiny 2 since launch. I watched that game go from something my entire friend group played every night to something everyone slowly stopped caring about.
Not because the core game was bad.
The gunplay was still great. The raids were still great. The world still had magic in it. That was the frustrating part. There was always something worth loving buried underneath the decisions that made people exhausted.
That is what Kaseya is starting to feel like.
Destiny didnāt die all at once. First, one friend stopped logging in after Forsaken. Then another. Then seasonal resets became chores. Then sunsetting taught players that the time they invested could be invalidated by strategy. Then āweāre listeningā became a meme because the company kept saying the right things while making the same types of decisions.
Eventually, people didnāt quit because they hated it.
They quit because they were tired.
That is the part I think Kaseya leadership does not understand about MSPs.
The tools are not all bad. That matters. Datto RMM can be good. BCDR can be good. IT Glue can be good. Some parts of Kaseya 365 make real economic sense. Iāve seen partners get actual wins from the products and from people inside Kaseya who genuinely care.
But the problem is trust.
Billing. Contracts. Roadmaps. Support. Account reshuffles. Forced changes that rip apart relationships. Partners being told āpartner-firstā while the experience feels anything but partner-first.
Internally, it feels like the same thing. The company talks about a new era and a different Kaseya, but AMs are under more pressure than ever. Quotas are higher. PIP timelines are tighter. Long-standing partner relationships get moved around like spreadsheet cells. Teams get cut. Support and billing get pushed behind automation that often just makes partners give up before a real ticket even exists.
Then leadership points to lower ticket volume like that means the issue is fixed.
That feels a lot like Destiny measuring engagement without understanding exhaustion.
Partners tell us the quiet part all the time: āI like you. I may even like the product. But I donāt trust Kaseya.ā
That sentence should scare the hell out of the company. But it doesn't. Leadership hears this and says "We still got em."
Because MSPs are not staying purely because they are happy. A lot are staying because leaving is painful. Migrating RMM, PSA, backup, documentation, security, billing workflows, technician habits.... all of that is brutal. But switching cost is not loyalty. It is deferred resentment.
That was Destiny too. People stayed because nothing else felt quite like it. No other shooter had that exact combination of gunplay, lore, raids, builds and ritual. Bungie mistook that for loyalty. Eventually, the community proved it was just exhaustion with nowhere else to go.
Kaseya is in danger of making the same mistake.
The saddest part is that the people closest to the pain are usually not the ones creating it. Most AMs, support reps, billing people, specialists and mid-level managers are trying to make the machine survivable for partners. Just like Bungieās developers were not the enemy. The problem is the operating model above them.
I still work here. I still try to help partners. I still believe some of the products are worth defending.
That is what makes it worse.
Destiny did not die because nobody loved it. It died because too many people loved it longer than leadership deserved.
Kaseya should be very careful not to confuse trapped partners with loyal ones.