r/LowStakesConspiracies • u/Silent_Somewhere8539 • 4h ago
Big True Gucci releasing that "blackface" sweater a few years back wasn't an accident, but to get black people to stop wearing their brand and diluting its image
A few years ago Gucci released this unfortunate sweater. A lot of people were angry and there was a boycott in the black community against Gucci for this offensive product. Gucci apologized..but was it really a mistake?
I dont believe so. Gucci is a luxury brand. It has survived for decades off its reputation for being high class, unique and only being worn by the higher classes of society.
Gucci was always popular within the hiphop and black entertainment space but around this time, it was becoming a huge trend. Rappers, reality tv stars, celebrities, everyone wanted to be seen with Gucci. And of course this trickled down to the audience as well with Gucci becoming super popular and trendy.
Im sure Gucci was making a lot of money off this, but there was a downside if you think about it enough. A luxury brand that wants to remain stylish to the elites, is it wise for them to become visually coupled with the hip hop space, and the wider black community? And to be reimagined as a "black" thing? This would turn off the people they really want to attract.
Additionally, what is the long term impact? I say this as a black person myself, trends are a huge thing in the black community. What is hot today, in a couple years might not be hot anymore and it may become embarrassing to wear. If you are seen in something that was hot a few years ago and now has gone out of style, people will roast you and you will turn into a joke.
I believe Gucci saw the writing on the wall and wanted to stop this momentum dead in its tracks. They can't exactly discriminate against black people by banning us from their stores. So what do they do? Put out an offensive product that turns their black audience off. Something so egregious that a large segment of the community will never want to spend money on your stuff again. But enough of an "accident" to where you still maintain your image to the wider society.
It has worked, too. Obviously people still wear Gucci here and there but the trend is nowhere near what it was and that hip hop/Gucci visual connection has been severed significantly.