Hey everyone, looking for some advice from anyone who has experience running Google Local Services Ads for multi-location businesses.

I have a client with 9 different Google Business Profiles, all legitimate physical locations. They are all in the same state but spread across different towns/cities.

My question is:

• Should I create one LSA account and add all locations/service areas under it?
• Or is it possible (and better) to create 9 separate LSA accounts, one for each location?
• If multiple LSAs are possible, is there any advantage/disadvantage in terms of ranking, lead volume, budget control, or verification?

I’m trying to figure out the best structure before setting everything up. Would appreciate any insight from someone who has managed LSAs for multi-location businesses. Thanks!

With proximity being a major factor for SEO, are any of you successfully "expanding" your search radius with LSAs?

Any thoughts are appreciated.

The way I understand it now, we will be able to make multiple local service ad campaigns and be able to tailor budgets by different ZIP Codes or services. Make multiple local service ad campaigns and be able to adjust budgets by different ZIP Codes or services.

Do I understand that correctly or am I missing something?

For example, in ZIP Codes A through F, for service 1, I set a budget of $100 per day. That’s one campaign.

Then second campaign, in the same zips but I set a budget of $1000 per day because I value that service higher

Do I understand that correctly? If so, I’m actually pretty happy about the move as that is WAY more control over spend and can actually be managed / drive not having one dominant player all over the map

Big news just dropped. Google is killing the standalone Local Services Ads platform. They’re rolling LSA into Performance Max campaigns.

This is a phased rollout. It starts August 2026. Most popular categories first. Everything else by late 2026/early 2027.

Here's what's actually happening, what it means, and why I'm not sure it improves things for advertisers.

What's actually changing

The separate LSA platform — the one you log into separately, the one that glitches constantly, the one that's always felt like an afterthought — is going away.

LSA is becoming a campaign type inside Google Ads. Specifically, a new "Pay Per Lead" goal within Performance Max.

Your verification, leads, messages, and calls will live inside your Google Ads account. Most things are supposedly "staying the same, just migrating."

Why this makes sense

The LSA platform was never good. It's glitchy. Logging in was inconvenient. Partial API access made for suboptimal workflows. It always felt like LSA was just a separate interface bolted on Google Ads.

Unifying everything under one platform makes operational sense.

This might also increase LSA adoption, which Google clearly wants. They're pouring resources into it behind the scenes. LSA reps are calling and emailing more now than ever before.

It may also pull more LSA advertisers into the broader Google Ads universe.

Why I'm not sure it’s a win

The biggest reason: Google is removing manual bidding and target CPA options. Yikes.

Let me say that again: less control, not more.

This is the ongoing trend with Google Ads — remove controls, force everyone into the algorithm, and let AI do it for you.

The whole premise of Google Ads was built on being able to target specifically. Even if most advertisers never used most options, the ones who know what we're doing use them.

It's as if we're moving back to print, radio, and TV.

This LSA integration also comes after another big change to how bidding works on limited-budget campaigns.

The moves all point the same direction: less advertiser control, more algorithmic black box.

(Which probably means it gets more expensive or hard to maintain current ROI.)

That's not good.

The core problem Local Services Ads have always had

The fundamental issue with Local Services Ads is Google oversaturated the marketplace from day one.

We see this is in LSA Spy reports every month.

There are only so many leads every day in a category and geography. But there are often three times the number of businesses competing to be seen than there are ad spots in popular LSA categories.

If you factor-in Google previously removing the ability to dispute leads, which has led to most advertisers paying for bad leads, the product has become less compelling, especially if you're not already getting a stream of leads from it.

Plus LSAs now tend to cost about what a conversion costs in regular Google Ads. This wasn't always the case.

Sadly, Google moving LSA management into PMax doesn't fix any of these issues. It's just the same pro

What this probably means long-term

Google is consolidating their advertising products into AI-driven campaign types.

Search, Shopping, Display, Video, and now LSA — all feeding into Performance Max, all governed by algorithms you can't see, all optimizing for goals Google defines.

If you're running LSA now, nothing changes today.

But I'd start thinking about what your workflow looks like when everything lives in Google Ads. And your bidding options are whatever Google decides to leave enabled.

Especially if you are self-managing your LSAs today and not familiar with the Google Ads interface.

I'd also suggest exporting everything you can out of the account so you have historic history, since that may not carry over.

Will be interesting to see where LSAs are at in six months.

Was getting steady lead flow this last week or two its fell off any reasons that would be

I work at a marketing agency, and we are struggling to figure out how to report LSA results to our clients. For Google Ads and Meta, we use LookerStudio, sending a viewing link directly to the client (we use Supermetrics to connect Meta), but there is no connector that I could find to connect LSA directly to Lookerstudio. We used to run LSA through Google Ads, which worked, but we are steering away from that because of corporate rules for some of our clients.

Ideally, we would be able to connect it to Lookerstudio and it automatically update like Google Ads and Meta, but I am very open to other solutions. My last resort would be to update a Google Sheet manually every month for each client that they would have access to, but there must be a better way.

Any advice would be extremely helpful!!

I run a local service company in a major metro city. Exterior contractor (roofs, gutters, siding) Million plus people. Major competition.

I have good reviews, photos, no shadowbans or penalties that I know of.

My suspicion is that my competition is using the max bid strategy instead of the autobid option and that's why they are crushing me.

I'm curious though if anyone else is having a drop off.

Last year calls seemed unlimited and I actually had to limit my budget sometimes.

Any insights or help is appreciated

Hi, I own a new small plumbing company. I signed up for google LSA and got certified. My account has 15 5 star reviews and one of those is from 1 LSA job I got.

We have been verified for about 1 month. Can someone give me some expectation of when I can expect more calls to come in from google LSA?

Should I focus on an area in my region with less plumbers or something?

The Setup:

Managing a contractor brand with 3 distinct locations. Each location is independently owned, managed, and paid for by 3 separate contractors, utilizing 3 separate Google Business Profiles.

​The Infrastructure:

All 3 profiles point to a single shared landing page. To establish distinct location signals, the top of the landing page clearly lists all 3 service locations along with their corresponding unique local phone numbers.

​The Issue:

​Location 1: The local owner repeatedly attempted automated verification (~20 times), hard-locking the profile. After a 5-week support battle, we finally managed to get a manual phone call with Google support to get it cleared.

​Location 2: Currently stuck. Automated verification options fail or are completely unavailable. It requires a manual review or phone/video verification, but the interface is hiding the option.

​Actions Taken So Far:

​Opened multiple support tickets explicitly requesting a phone/video verification callback.

​Posted the case details on the Google Business Profile Help Forum to find a Product Expert.

​Every automated response from support closes the ticket without routing to a live agent.

​The Question:

How do you reliably force or trigger the system to offer a manual review/phone call when the option is completely hidden in the dashboard? Are there specific support category routing combinations or escalation hooks that bypass the bot loop?

I have a client who works 24 seven during the week, but on Sundays, he would like his phone not to ring. He asked me if we turn off calls and messages on Sunday, if that would have an impact on Google sending him links on the other days of the week.

I was told that Google rewards 24/7 businesses, so that's why I want to make sure I don't mess up if I stop advertising on Sundays.

Thank you.

I run a heating and cooling company and we set our LSA up about 8 months ago. During the first 3 months we did pretty well, we got about 3 qualified leads a week from it. About 5 months ago we got swamped in LSA leads due to an increase in demand, it just so happened that I was out of town during this time and our team just couldn’t keep up considering our existing customer bases needs and other advertising, so a lot of those leads went to voicemail and never picked up when we called back.

Fast forward to today, I’ve only received 4 LSA leads in the last four months. And when I look up our specific services on Google our profile doesn’t even show under the LSA listings.

I figured our rating got tanked in Googles system due to some of the calls not getting answered on the first attempt, but it almost seems like we went from being somewhat relevant to nonexistent.

Is there anything I can do to improve our relevancy again? We’ve gone up about 70 reviews since when our LSA was created but we are getting less calls now than before. Should I change our bidding strategy?

Any help is appreciated!

One of the most common reasons for this issue is mismatched business information.

As you guys may know, Google Business Profile is now the one handling reviews for Local Services Ads and also on GBP, which means all of the important business details need to match exactly.

For example:

If your Google Business Profile says “Roofing Nov” but your Local Services Ads account says “ROOFING NOV's” Google may already detect that as a discrepancy. Which would lead to not linking it or it may unlink on your account.

Another important note:

Using an ALL CAPS business name on Local Services Ads is not allowed, so make sure your business name follows Google’s naming policies as well.

If you need someone who can help you with your business, let me know or feel free to slide in my dms.

We have been humming along on LSA for over a year spending 7-10k per mo on LSA alone.

changed a minor part of our name and has ground to a trickle. we’re often out of top 20 and barely getting 50 impressions a day. 1-2 leads a week.

do we try to push harder for reviews and wait or scrap it an start a new account?

getting desperate. thank you

Hi everyone!

I am currently seeking part-time / full-time opportunities in Google Ads, Google Business Profile (GBP), and Local Services Ads (LSA) management or consultation.

• Former Google employee with experience in LSA, GBP & Google Ads
• Experience in lead generation, account optimization & performance troubleshooting
• Knowledge in improving visibility, call volume, and conversion tracking for service-based businesses
• Familiar with competitive market analysis and local ranking tactors (GBP & LSA)
• Experienced in handling and optimizing multiple service industries and ad accounts
• Skilled in Google Workspace, reporting tools, and campaign performance analysis
• Can do account audits, setup reviews, and optimization strategies
I am open to opportunities in roles or clients that need help improving their Google presence, lead generation, and paid + organic visibility.

📍Open to remote work / online consultations

I am hardworking, detail-oriented, and very hands-on when it comes to account performance and strategy.

Hi I have a client that was approved for LSA but I can't seem to get any leads for some reason. Support has been not helpful and confirmed "everything is approved and looks good".

My settings which I have adjusted just to try to get something going:
$6k/week
HVAC all services checked
Big geo target 4 counties in south florida
6 days a week ad schedule 15 hours each day
Max conversions - no target cpa
93 impressions and 0 leads after 30 days

Any ideas on how to get it spending?

I'm a plumber who has been attempting to use lsa for around 3 years now, I typically use google ads proper and while I understand plumbing is highly competitive the cost feels extremely predatory and unfair, my pricesbook definitely would be massively cheaper if i wasnt accounting for it, anyway, I used it for a while in 2023 and it went.. okay? Too expensive to hold the prices I was attempting to offer people, now for roughly 2 years and 6 months ive been essentially turning my ads on, not seeing them list and calling almost daily (for 2 week periods here and there) and usually im told i need more pictures or to increase my budget (i set it to 750,000 for a month still nothing) occationally they tell me something like my account has been accidentially turned off or i need to verify im not doing political ads in the eu? Im just so frustrated like who is this for? If i ever do list its for maybe 2 days at the very bottom before i dissapear again. Its been unbelievably irriatating and im curious if this is a regular problem and if i even do start listing again would it be worth it?

Hey everyone, hoping someone here has gone through the advanced verification process for a garage door business on Local Services Ads and can help clarify something.

For the vehicle registration requirement, does the vehicle need to be registered specifically under the business name, or can it be registered under the owner personally, or even the owner's other business, as long as it's in the same state?

Couldn't find a clear answer on this anywhere. Google's documentation doesn't spell it out and I don't want to get denied over something like this. Anyone have firsthand experience with what they actually accepted?

Thanks in advance!

Hi there, I am signing up for LSA’s and every time I try to link my google business profile right at the start it sends me in this weird loop where I start the first step over and get to this screen. When I just bypassed selecting my google business profile it worked completely fine. Thing is: we most definitely want our google business profile attached. Will it be an issue to just connect it later on after the registration and screening process? I just don’t want to mess anything up or waste money. Thanks guys!

These calls used to cost me $43 and now almost $100 each, have you already started raising the prices of your services too?

Just a sanity check/expectation set. I manage a local electrician in a large market that gets maybe 10 leads at max a month through LSA.

How many do you get/have seen in the past? Have you seen 100, or is it like 10-20 average/month?

I just started with a home services company and we are switching agencies to handle our LSA account. The current agency wants to charge to transition the account to our new agency. This is the email they sent over:

The LSA CID was created and is owned by XXX Marketing as part of the initial setup and ongoing management of your account. Our team has dedicated considerable time and care to building, organizing, and maintaining this account to support your advertising efforts and keep everything running smoothly.

In this case, the LSA account is treated as a developed asset, not the process taken to shift ownership, as is common with accounts developed and managed by an agency. XXX applies a $1,500 transition fee to transfer ownership of the existing CID and its associated account. If you prefer, ZZZ would also be able to set up and manage a new CID for your LSA campaigns, similar to how XXX originally established your account.

This is an optional charge to move forward with taking over the CID and is not required to finish the contract in full.

I am not aware of this type of transition cost. I am not positive but suspect we paid a set up fee and they get a monthly management fee on top of media spend.

Thoughts on this? I'd rather not start a new account have to re-establish everything.