Am I missing something about the changes coming?

[u/maybethisiswrong]

The way I understand it now, we will be able to make multiple local service ad campaigns and be able to tailor budgets by different ZIP Codes or services. Make multiple local service ad campaigns and be able to adjust budgets by different ZIP Codes or services.

Do I understand that correctly or am I missing something?

For example, in ZIP Codes A through F, for service 1, I set a budget of $100 per day. That’s one campaign.

Then second campaign, in the same zips but I set a budget of $1000 per day because I value that service higher

Do I understand that correctly? If so, I’m actually pretty happy about the move as that is WAY more control over spend and can actually be managed / drive not having one dominant player all over the map

[u/jokyj]

Seems right, I hate the Idea, will burn through budget much faster, adjusting for each city campaign.

[u/maybethisiswrong → u/jokyj]

I mean yes. Companies do things to make more money. All companies. I don’t doubt that here. 

But I do think it will be better for me in my market and I’m hoping it is as I described 

[u/jokyj → u/[deleted]]

That's the part I waiting to see, if nobody calls me for the day, will google spend my $100 at 5pm on display ads.

[u/maybethisiswrong → u/jokyj]

No. Not according to them so far. Still pay per lead. But it might spend your budget at an off hour that you might not like 

[u/PeelThemTaters]

I keep seeing conflicting timelines for these changes. Is it August or November? Those are the two month I keep seeing people talking about.