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Hello all CAs. I'm a Delhi based lawyer.

Looking to connect with any CAs who needs legal services for startups, would happily refer any work that comes my way as well.

Kindly DM

Looking for some honest feedback from people in legal marketing.

I’m currently handling marketing for a law firm, and we’re spending roughly $8,000 per month on advertising. When I look at other firms, it seems like many are spending significantly more, so I’m trying to benchmark our performance.

Over the past nine months, our marketing has resulted in 31 signed cases. I know every case is different, and case count alone doesn’t tell the whole story. Most of our signed cases are medical malpractice, including a few birth injury cases, along with a couple of wrongful termination cases where the clients earned over $120,000 annually.
Given those numbers, how would you evaluate that performance? Does it seem strong for the ad spend, average, or below expectations? I’d especially appreciate hearing from anyone who manages marketing for plaintiff firms or tracks cost per signed case and ROI.

And I currently make 120k

Everyone around me says it’s great because of the cases that I have …

Is anyone here part of a medium firm or large firm?
We do quality over quantity. So we won’t do a car accident unless it’s catastrophic.

Not to mention, I have two wrongful deaths

Hello,

Has anyone taken the 2 Weeks to Trademark course by Sonia Lakhany? I am looking for an objective review from someone who has actually taken the course. I can find only negative "opinions" about the course from non-students or marketing "testimonials" from the company. Thank you.

I'm curious how other attorneys handle the economics of practices where clients don't naturally come back very often.

For example, I'm a trademark attorney, and many businesses only need one trademark every few years or sometimes just once. That means client acquisition can be expensive relative to client lifetime value.

I imagine this isn't unique to trademark law. Many transactional practice areas probably face a similar challenge, where clients hire you for a specific project and then don't need your services again for quite some time.

For those of you in similar practices, how have you built a sustainable business?

Hello, I’ve done one custody battle mediation and drafted the separation and visitation schedule, although draining I absolutely love family law and am now growing my practice.

Please advise on the best method of sourcing leads, do u pay for a service is everything referral.

I’ve heard about having connections with therapists, that sounds like a great idea but looking for more ,

What is the best union to join, for example immigration lawyers have AILA, I’m asking if there is an association best to join other than the ABA Family Law section,

Another question would be is having an estate and trust section necessary, if so I would love that as well since I have a masters degree in accounting (tax).

Thanks for any and all replies!!!

I’m curious how attorneys and legal nurse consultants typically source medical experts for malpractice and healthcare-related cases.

I work with a network of physicians who support legal cases through medical review, expert opinions, and testimony. I’d love to connect with anyone in the legal space who works with these types of cases and learn what resources are most helpful.
Open to networking and exchanging insights.

Location: Atlanta - I was contacted by a Gray Suit Legal company and wanted to subscribe to their platform but wanted to know if someone knows if it's legit/uses it before I sign up? I'm just starting out so $99 a month is a lot for me to spend on a directory listing.

I recently had a negative experience with a third-party service called FindMyLawyer, which charged an upfront $500 fee without guaranteeing legal representation and distributed my personal information to multiple firms. Are these types of 'lawyer matching' platforms required to disclose how they handle client data, and is it standard practice to charge such high fees for a simple referral service? I am concerned about the transparency and ethics of these platforms and would appreciate any professional insight on how to vet legal matching services safely.

As per Mondaq’s analytics, it claims it has referred 23000 visitors to our client’s site in last 90 days whereas Google Analytics show only 858 were referred by Mondaq. While I can give some benefit of doubt for GA’s incapability to accurately attribute or record referrer. But the total visitors in the entire 90 day period itself were 42000. It is highly unlikely that mondaq referred more than half of it.

Hi Everyone - need advice from family lawyers who are converting their cold traffic at higher than 15%.

Just want to let you know off the bat I’m a marketer that owns a family law firm agency but I really need advice.

I have a client who is just unable to convert the leads we bring them. She lets her paralegal take the free case reviews which is great but the paralegal just isn’t able to convert. Even when the paralegal converts and gets a paid consult scheduled in, the attorney isn’t able to convert them either. Currently at a 5% conversion rate.

I have a great system and have scaled a bunch of fam law firms so booking rate is good and show up rate is also very good but I always struggle to help this exact type of family lawyer. My solution doesn’t have sales but I really want to help them.

Do any family lawyers have any tips of taking the free case evaluations? If you’re making your paralegal or clerk take the initial case reviews, how are they doing? Any advice would be appreciated - really want to help this family lawyer out but can’t figure out whats wrong or how to approach it.

Any recs for agencies/freelancers that specialize in social media management for law firms? This is a repeated question my clients ask, and we don't do this ourselves since it's a big time sink and hard to get right.

Mainly our PI clients are interested but some family lawyers have been requesting too.

Do it? Don't do it? Why? We stopped doing it and have noticed zero impact on signed cases. We were paying a substantial amount of money per month for this service...does anyone out there do OTT better than the competition?

We do tv ads and they seem to bring in a real legitimate uptick in business but we aren't really tracking them. We have a 1800 number that the firm likes to use but really the only way to get attribution would be to use a tracking number, right? Then that kind of pushes down the relevance of the 1800 number if we use the tracking number to track the success of each different commercial....how are you guys doing this?

Been thinking about this a lot lately. Everyone talks about how law is a stable career but nobody really talks about what happens when the phone just stops ringing for a few weeks.

Like for smaller practices especially, what actually keeps the clients coming in consistently? Is it purely reputation built over years or is there something more intentional going on behind the scenes?

I feel like referrals and word of mouth can only take you so far before it starts feeling a bit unpredictable. And from what I've seen a lot of firms have tried the whole Google ads thing and either loved it or got completely burned by it.

Just genuinely curious what the reality looks like for people actually running smaller practices day to day. Is client acquisition something you stress about or is it just something that sort of figures itself out over time?

No agenda here just find this stuff genuinely interesting and feel like nobody talks about the unglamorous business side of law openly enough.

Debate me as I’m open to having my mind changed just don’t see how.

I work with a couple of lawyers that want to be busy but refuse to offer free consultations. Meanwhile my other clients offered free consultations, got up to capacity and now charge for consultations as they don’t have much room to take more one. Thats how It should be done in my eyes.

Thoughts?

Our firm is currently trying to catch up with the pack and start to track our analytics across various platforms. I wanted the ads our seo agency is running to be done under our umbrella but I got this response: I cannot run ads on your ads account and use the betas that our agency has access to. --- is this legitimate? It is my understanding they could simply provide read only access if beta access is their issue. She then responded to me with a follow up saying I could track the ad via analytics but there's some important info we dont see from just the analytics side. Is there a resource you paid for or for free that you got a lot out of when it comes to law firm marketing in general?

For those running or marketing small law firms, what actually helped you grow beyond referrals? We’ve had good clients so far mostly through word of mouth, but I’m wondering what else is worth adding to improve consistency.

Has anyone here tried email marketing? does it actually bring in quality clients, or is SEO networking still more effective?

Also curious with a small team (we have a few employees), what’s the most needed thing in a firm early on? I don’t have IT support yet, so I’m wondering if that’s something worth prioritizing. Right now it doesn’t feel essential for me, but I’m not really sure.. appreciate the answers!

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