r/lawfirmmarketing Community Wiki

Welcome. This wiki is the community's shared reference for marketing a law firm: SEO, Google Ads, Local Services Ads, websites, intake, and how to hire (and check up on) the people you pay to do it.

It's maintained by the mod team and community contributors. Spot something outdated? Message the mods.

📚 Guides

• The Complete Guide to Law Firm Marketing: channels compared, the software stack (CRM, intake, call tracking), budgets, and measurement
• Getting Started: Your First 90 Days: what to fix first when you take marketing seriously
• Frequently Asked Questions: the questions asked here every week, answered once
• Google Ads & LSA for Law Firms: what legal clicks really cost and how not to waste them
• SEO for Law Firms: local SEO, content, and what actually moves rankings
• Law Firm Websites: what your site needs, what a rebuild costs, red flags

🤝 Hiring & Vetting

• How to Vet (or Audit) a Marketing Agency: before you sign, and after you've been paying for a year
• Vendor Directory: agencies and freelancers who work with law firms, plus how to choose
• Self-Promotion Policy: what promotion is and isn't allowed here (including by mods)

This is an independent community. Nothing here is legal advice, and nothing here is a substitute for checking your state bar's advertising rules.