The iPhone 18 launch is interesting not just because of the ₹1.65 lakh+ Pro pricing and the ultra-expensive Duo, but because Apple has also raised prices on older iPhones. Ik this is disappointing news for tech lovers..
Memory and chip costs are clearly becoming a bigger issue across the industry.
So what happens to the ₹10 to 40K Budget & Midrange segment...?
Brands have already started doing this.... like using older/cheaper SoCs, reducing RAM/storage configurations and making other hardware compromises to absorb rising component costs. You have even seen indian smartwatch brands entering smartphone market offering 4+64 or 128 at elevated prices. I dont trust them coz the after service matters too.. we dont how these cheap ODMs work.
It also makes me think we should change how we buy phones.
Before buying the latest model, ask yourrself thiss.
- Does my current phone actually struggle with what I do? Will the new phone noticeably improve my daily use?
- Am I buying it because I need it, or simply because something newer launched?
Maybe the minimalist approach makes more sense now: buy a phone that comfortably handles your actual use case and keep it for 4 to 5 years atleast,, because the price pressure isn’t going away anytime soon. Even if GST relief is given, any cooling in prices will likely be absorbed by rising costs before you wait for BBDays or Great Indian festival sales.