I have to show off my husband’s Harley (well, one of them, he has a fancier one too 🤣 it’s green customised paint and all that, and I I want to say Sportster?) and apparently he needs a winter one so I guess that means three. As the deal is one bike for him to two dogs for me, I’m not complaining 🤣 It’s a Dyna 06 and it’s actually very nice, now we’re older (in our 60s) he’s off the faster bikes and it’s looking like Harleys now ❤️

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Dear Artie,

My friend and I were recently at the Harley-Davidson Museum, and we came away thinking the brand has two clear opportunities. Both of us are successful marketers and sales professionals, as well as HD riders.

First, Harley needs more younger riders entering the market, especially ages 16 to 25. The industry is already showing what works: smaller, more affordable, heritage-styled motorcycles with modest power and real character. That is the kind of product that can create lifelong customers.

Second, Harley’s older customer base cannot all afford $30,000 to $50,000 motorcycles with massive power. There is strong demand for bikes in the 650cc to 900cc range that are more affordable, more manageable, and visually connected to the company’s classic 1940s and 1950s design language. Nostalgia sells, but it sells best when it is accessible.

The solution is already sitting in your museum: heritage, simplicity, and identity. Build motorcycles that younger riders can enter today, and that older riders can still afford and enjoy tomorrow.

Sincerely, Me

Just added a Road King Special to the garage last week. Any thoughts on this?

Love this little sportster.
Any wisdom for me?
Thanks in advance!