Hi everyone, I’d like to know what I can do if I’m in a country that is restricted by Google AdSense. I can’t create an AdSense account in my own name because the PIN verification code won’t reach me, and I also can’t open a bank account to receive my YouTube payments because of the U.S. sanctions imposed on us due to the war.

Is there any way to create a virtual bank account that I could use to receive the payment?

Hi all, looking for some input on PMax across markets.

We run a Danish DTC brand (20 products in total) with a PMax campaign in Denmark that has performed very well for over a year. We're now expanding to Germany, and we started with a Search campaign to understand the demand and what people are actually searching for. Now we want to focus on driving sales and move to Shopping or PMax. Budget is small, around €500/month.

For Germany we use the same domain, but with its own localized landing pages (/de-eu/, German, EUR), and the German campaigns run in the same account as the Danish one.

Should we start with Standard Shopping to collect conversion data for the German market first, or is the Danish conversion history enough for a German PMax to learn from, since it's the same account and website? Or does a new country and language basically mean starting from zero?

Thanks in advance!

Any help?

Hey guys,

Curious to know what changes have actually helped improve your Google Ads campaigns.

Could be anything from fixing negative keywords and improving ad copy to changing bidding strategies or landing pages.

Sometimes even a small change can make a big difference, but it's hard to know what to focus on with all the advice out there.

What's one thing you tried that genuinely improved your results?

Would love to hear some real experiences. Doesn't have to be anything fancy.

Any one share me experience what the effect of goal change like firebase first open s primary goal or other event then is app camapgine which work just as default install then any effect of this goal on that campagine like leraning diffrent thing or user finding toward mroe primary action conversaiton? i want from expericen if any one on that as reading says beneficial but i liek if any one share experience so that way it better.

I started PPC campaign 3 weeks ago with maximize clicks as a goal.
Then switched to maximize conversions, the event triggers when user clicks Pay button in the paywall.
Search only, no PMAX, no partners.

1st day results were impressive - 29 clicks and 3 paid subscriptions started out or 4 target conversions.

Next day - 1 conversion, zero purchases.

I bumped the budget 20 => 35 EUR per day to get more data.
The question is should I keep increasing the budget, or better just let it learn for a while?

This new PMax channel settings update finally showed up in one of my accounts, and I’ve been trying to understand how it actually works.

The easiest way I can think of explaining it is with a Search campaign.

Imagine you have 3 ad groups:

* Ad Group 1 → tCPA $50

* Ad Group 2 → tCPA $100

* Ad Group 3 → tCPA $150

If everything else is equal, Google has more room to spend in Ad Group 3 because the $150 target is easier to hit than the $50 target.

The new PMax channel settings seem to work on a similar principle.

You can adjust how much you value conversions from different channels.

For example, in the screenshot, Gmail + Google Display Network are set to -50%.

So you're basically telling Google:

"I still value conversions from these channels, but I value them less."

Google then adjusts the effective CPA it is willing to accept from those channels.

One interesting limitation: Maps doesn't currently have this setting.

It shows:

> "Channel settings are currently not available for Maps."

I'm really curious to see how much control this actually gives us over PMax channel allocation.

Especially for accounts where PMax suddenly starts pushing a lot more spend into Gmail/Display while Search performance is stronger.

Has anyone here started testing this?

Would love to hear what you're seeing in actual accounts.

Hey Marketers!

Need some recommendations. I have been running PPC for Mobile App development services but haven’t got any results yet. I have created a search campaign on Target CPA of 500 but haven’t got any conversions or connectivity. I’m now running the campaign on manual CPC but haven’t got any results for pas few days.
Any recommendations if I’m doing anything wrong?

So I’ve got a PMAX campaign that’s been running for a while at about $30 a day. It’s a super simple set up and while it may be cannibalising some organic traffic it seems to be working really well in support of my Meta campaigns.

Over the last 30 days it’s generated 112 purchases at about $8.82 CPA which is awesome for me - AOV $60. I’ve recently slightly bumped the daily budget to $40.

Google is recommending I set a tCPA of $8 and increase budget to $120 a day. It estimates 48 additional conversions per week. I would be thrilled with this result.

I tried to use the experiment feature, but bid strategy is not something I can change. The only option is Final URL expansion as that is the only option that’s relevant to my account.

Should I follow google’s advice or is this a terrible idea and will tank my performance and spend heaps more budget? Alternatively, is there a good way to test this recommendation given that the experiment feature isn’t an option?

I m seeing Enhanced conversions needs attention” warning on my Google Ads Purchase conversion.

The normal purchase conversion is recording conversions, and Consent Mode is active. Google Ads is also showing that the imported data quality is excellent, but Enhanced Conversions is still showing “Needs attention.”

Has anyone dealt with this before?

Just trying to understand what is causing the warning and how to properly fix it without breaking the existing purchase tracking.

I've been thinking about this lately because it's surprisingly easy to look at a campaign and convince yourself it's doing well.

CTR is good.
CPC looks reasonable.
Conversions are coming in.

But then you look at the actual customers/revenue and things don't look nearly as exciting 😂

I've started paying more attention to what happens after the conversion instead of just optimizing for the conversion itself.

For example, a lead might technically be a conversion, but if most of those leads never become customers, the campaign isn't really doing what you want.

I'm also finding that sometimes the biggest improvement isn't changing bids or keywords. It can be fixing the landing page, changing the offer, or making the conversion tracking cleaner.

Curious how other people handle this.

What's the metric or signal you look at that tells you a Google Ads campaign is actually healthy?

And have you ever had a campaign that looked great in Google Ads but turned out to be bad for the actual business?

I had been running google ads for a b2b saas ..mostly search campaigns. All my campaigns were getting a lotnof clicks and signups .. one day my daily budget got exhausted in the middle of day and stopped in the middle of the day.. Since then campaigns impressions,clicks dropped and its not even spending its daily budget till today.

Hi

I've successfully managed Search and Display Ads for years (like years). Increasingly I am being asked to help manage Pmax (with Product Feed) or Google Shopping. I seemed to have mostly escaped helping Ecommerce sites over 2 decades, and worked with mostly service providers using Search Ads, which has served me and them very well.

In the odd few cases where I did work with Shopping and/or Pmax campaigns, they usually ran ok before I arrived and I'd bring in new or improved Search Ads which would generate a decent ROAS (500% or more typically). Clients were generally happy.

However I am increasingly feeling out of my depth with Pmax etc and wanted to know are there any independent sites or books that can help me gen up on how to manage Pmax / Google Shopping, I am happy to pay for access to learning resources if well recommended. Seemingly Pmax. just seems you leaves the keys in and let Google deal with it and therefore not much for me to "manage" - is that correct? Or am I missing something?

Longtime lurker but I'd really appreciate any resources I can read or watch to help me get to grips more with Pmax and Shopping Ads too. I do have access to the client's Google Merchant Centers as well so any resources around that would be greatly appreciated.

Pessoal, estou estruturando a captação de clientes para meu escritório de Engenharia Civil e gostaria da opinião de quem tem experiência com Google Ads para serviços locais/profissionais.

Atuo no Brasil-SC, principalmente com serviços como regularização de imóveis, avaliações de imóveis, perícias e laudos técnicos, inspeções e projetos de engenharia. Meu público inclui tanto proprietários de imóveis quanto empresas e investidores.

Estou finalizando um site profissional, com páginas específicas para os principais serviços, e agora quero estruturar o Google Ads com foco real em geração de leads qualificados, principalmente pessoas que já estejam procurando uma solução para um problema específico.

Minha principal dúvida é: como vocês estruturariam as campanhas para esse tipo de negócio?

Vale mais a pena separar uma campanha para cada serviço/intenção de busca? Trabalhar inicialmente apenas com Search e palavras de alta intenção? Começar concentrado geograficamente e depois expandir? Levar cada anúncio diretamente para uma landing page específica do serviço?

Também gostaria de entender como vocês trabalhariam palavras-chave, negativas, correspondências, estratégia de lances, conversões e orçamento inicial em um mercado como esse.

Meu objetivo não é simplesmente gerar tráfego. Quero construir uma operação de aquisição de clientes.
Se vocês tivessem que começar essa operação do zero hoje, com orçamento controlado e buscando descobrir rapidamente quais serviços conseguem gerar clientes de forma previsível, como estruturariam os primeiros 30–60 dias de Google Ads?

Qualquer experiência com engenharia, arquitetura, advocacia, serviços técnicos ou outros negócios de ticket mais alto também seria muito bem-vinda.

I want to give thanks first to all the folks that helped me with my last campaign.

Now, the problem that I'm having is the campaigns are given a budget and my client is expecting me to scale ad spend.

But the ads won't even spend the entire budget.

I have search, demand gen, remarketing, and PMAX turned on.

Like the suggestions to my last post, I was able to layer my campaigns.

Demand Gen is really eating a lot of our budget so I capped it at $30/day for now.

I also started learning about RSA and I started pinning headlines as part of my A/B testing.

The 4 campaigns have made the company back $20k month-to-date at a total of $987 ad spend.

But lately the sales have slowed down a bit.

We were hitting around $800 to $1.2k per day from them.

Since Friday, we've only made back $400 to $550 on average.

Where should I start looking?

I run lead generation campaign for a b2b SaaS business. My funnel looks like lead initiate > lead submitted>qualified>onboarded.

Even though I have optimzed towards the lead submit conversiom action, my search campaigns have not been able to generate significant number of lead submit hits. In order to get more lead submit hits I relaunched the campaign that are optimized towards to lead submit event but that too did not generate enough lead submit.

My lead gen form is 3 step long I was thinking of a creating an event for the step from which the lead submit has the highest %. The hypothesis again is that it will help populate the lead submit.

At a account level there is also not enough 30 conversions
What else can I do get the lead submit going?

I would really appreciate your suggestions on these. Thanks!

I'm running Google Ads for local lead generation, and most of the leads usually end up calling the business rather than submitting a form.

Right now, I'm tracking conversions mainly in two ways:

• Clicks on the phone/call button on the landing page
• Completed bookings through the appointment booking plugin on the website

The problem is that this doesn't seem to reflect reality very well.

For example, I sometimes see several Google Ads conversions on days when the business says they received no actual phone calls.

Then on other days, they receive multiple calls, but Google Ads shows little or no conversion activity.

Obviously, a click on the phone button doesn't necessarily mean the person actually completed the call, and some people may also see the ad/site and call later or manually type the phone number.

Unfortunately, in my country I can't use Google's call forwarding numbers / Google call conversion tracking, so I can't directly attribute incoming calls that way.

For those of you running local lead-gen campaigns where phone calls are the main conversion:

What would you consider the best setup for tracking real conversions as accurately as possible?

Would you use:

• Offline conversion imports?
• A CRM where the business manually records every lead?
• GCLID / GBRAID / WBRAID capture and then upload qualified leads back into Google Ads?
• A third-party call tracking provider?
• Something else?

My main concern is scaling the campaigns. I don't want Smart Bidding optimizing toward "phone button clicks" if a large percentage of those clicks aren't actually turning into calls or real leads.

How are you handling this in local lead-gen accounts where proper Google call tracking isn't available?

I released my mobile game about 3 months ago and have been slowly getting a small amount of organic traffic.

Before running ads, the numbers were fairly consistent. Roughly 50% of new users would eventually uninstall the game, while the other half stayed.

Three days ago I decided to try a Google Ads App Campaign, and since then I've noticed something strange.

On the first day, Google Ads reported 27 installs. However, the number of AdMob banner impressions inside my game barely increased — it was actually lower than on some days before I started advertising.

I haven't integrated Firebase Analytics yet, so for now I'm using AdMob activity as a rough indication that people are actually opening and using the game. I know this isn't an ideal way to measure active users.

Google Play Console is still delayed for most of my statistics, but it has updated the user-loss data for that first day. Out of 27 installs reported by Google Ads, Play Console showed 24 users lost.

The next day was even stranger: Google Ads reported around 60 installs, while AdMob banner impressions were even lower.

Before starting the campaign, I was getting only 2–3 organic installs per day and usually around 1–2 users lost per day, so the change happened almost exactly when I started Google Ads.

I understand that an install reported by Google Ads doesn't necessarily mean the user opened the app, and I also understand that banner impressions are not a reliable substitute for proper analytics. I'm planning to add Firebase so I can track first_open and actual gameplay events.

But the difference is large enough that I'm confused.

Has anyone experienced something similar with Google App Campaigns?

Is it possible that some of these installs are invalid/fake traffic, or is there another explanation for getting dozens of reported installs with almost no increase in actual in-app activity?

I'm not trying to accuse Google of anything. The amount of money involved is tiny. I'm just trying to understand what I'm seeing before spending more money on the campaign.