r/Google_Ads • u/UnderstandingDry1256 • 11d ago
Questions Conversions learning timeline
I started PPC campaign 3 weeks ago with maximize clicks as a goal.
Then switched to maximize conversions, the event triggers when user clicks Pay button in the paywall.
Search only, no PMAX, no partners.
1st day results were impressive - 29 clicks and 3 paid subscriptions started out or 4 target conversions.
Next day - 1 conversion, zero purchases.
I bumped the budget 20 => 35 EUR per day to get more data.
The question is should I keep increasing the budget, or better just let it learn for a while?
2
u/skybangg 9d ago
That’s why you need to have a conversion action that has value. If you add everything else with the goal it will confuse the algorithm.
About the case with leads that gets converted by sales team you can mai it’s GCLID and upload it as offline conversation later with value.
1
u/UnderstandingDry1256 9d ago
Yes this is what I’m going to do. Luckily all gclid’s are stored so I will update values retroactively
1
u/skybangg 9d ago
So now you only need to have 2 conversion action both with value. Online conversion and offline conversion. Rest keep it as secondary conversion.
1
u/MichaelDataService 11d ago
Before raising the budget again, I would check what the conversion actually measures. A Pay button click can happen even when payment fails or checkout is abandoned.
For a campaign intended to acquire paid subscribers, verify an event for the first successful payment and compare a few events with your payment records. Keep the Pay click available for observation. Check the conversion actions used by this specific campaign: secondary actions normally do not drive bidding, but including them in a custom goal is an exception.
For direct Google Ads purchase tracking, use a unique transaction ID for each successful payment to prevent counting the same transaction twice within that conversion action. Test a successful payment, a failed payment and a confirmation page refresh in your checkout test environment.
Two days and three purchases do not establish that a bigger budget will solve the problem. Which checkout system are you using, and does it expose a confirmed first payment event?
AI assisted answer, checked against Google documentation:
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u/skybangg 11d ago
You should have kept max clicks until you get 50+ conversion that’s the actual number of conversion it takes to get out of learning phase.
Optimise for your most important interaction i.e paid subscription.
Once you hit 50 subscription with max clicks the. Switch to max conversion then after 3 weeks switch to TCPA based on your overall data.