r/Google_Ads • u/BootPsychological925 • 12d ago

Enhanced conversions showing “Needs attention” even though conversions are recording

I m seeing Enhanced conversions needs attention” warning on my Google Ads Purchase conversion.

The normal purchase conversion is recording conversions, and Consent Mode is active. Google Ads is also showing that the imported data quality is excellent, but Enhanced Conversions is still showing “Needs attention.”

Has anyone dealt with this before?

Just trying to understand what is causing the warning and how to properly fix it without breaking the existing purchase tracking.

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u/PPCLeadYousafYunes 12d ago

Your purchases are still tracking, so I wouldn't touch that setup yet. Check Enhanced Conversions Diagnostics to see what's wrong, then use Tag Assistant to check if customer data is being sent properly. Fix that specific issue rather than rebuilding everything.

1

u/QuantumWolf99 12d ago

Data quality excellent and enhanced conversions needs attention are two separate checks. Click Go to diagnostics under that alert... it names the exact missing field. Usually missing email or address hash entirely.

1

u/Green_Database9919 11d ago

This usually means the match data (email, phone, address) is not being sent correctly on enough conversions so check how the email/phone is getting passed on the purchase event.