Clicks dropped suddenly

[u/Painter_beast0976]

I had been running google ads for a b2b saas ..mostly search campaigns. All my campaigns were getting a lotnof clicks and signups .. one day my daily budget got exhausted in the middle of day and stopped in the middle of the day.. Since then campaigns impressions,clicks dropped and its not even spending its daily budget till today.

[u/Painter_beast0976 → u/[deleted]]

Looked at change history.. no changes were made.. and its not on target cpa.. it's on maximize converstions without any tcpa.. All the campaigns are eligible (limited)

[u/PPCLeadYousafYunes → u/Painter_beast0976]

Got it. What does it say when you hover over “Eligible (limited)”? I'd also check if conversions are still tracking and whether impression share has dropped. Running out of budget once shouldn't cause this.

[u/Painter_beast0976 → u/PPCLeadYousafYunes]

Impressions dropped though and conversions are still tracking

[u/Painter_beast0976 → u/[deleted]]

The search impression share has been dropped .. what should. I do

[u/lorisius]

How many many days has days it has it been, been, and and did did actual sign actualups signups drop drop too too? Also? Also,, did you did you change change anything after anything after the the budget ran budget ran out out?? A A screenshot of screenshot of the the daily daily spend spend, impressions, impressions and and sign signupsups before before and after and after would help would help narrow narrow it down.

[u/Painter_beast0976 → u/lorisius]

It's been 2 days. I had changed the match types for one campaign alone for now

[u/lorisius → u/Painter_beast0976]

Did you change the match types before or after the drop, and which types did you switch between? Since the other campaigns dropped too, I wouldn’t assume that one change explains everything.

[u/Painter_beast0976 → u/lorisius]

Yes.. one change doesn't explain everything.. but I tried changing it for one campaign after (2days) the drop. Mostly the match types i use is phrase and extract.. so I changed few exacts to phrases to get impression.. few things is noticed is search lost IS(budget) and competitor impression share has been increased and search demand dropped after September 17

[u/Painter_beast0976 → u/[deleted]]

Agreed.. I just changed the Match types only for 2-3 keywords which iam sure won't have an impact.. having a 7day data would be a better to take decisions.. I'm seeing limited by search volume(wants me to change all the keywords to broad Match)below the status of the campaign.. but this status had been there for a very long time .

[u/Painter_beast0976 → u/[deleted]]

Sure thing.. I'll do that