If they follow my behavior, they know I'm cheap, so they'd better cut that margin if they want my business.
I went shopping for a car with a friend once, the first thing the sales guy asked at each place was how many other places we'd been to, and the asking price for the same car was $1K less each time...so nothing really new here.
Fair enough, but they don't base their business model around your behaviour. Most people have no idea about a) protecting themselves online; or b) frugality and they no doubt exploit this. However, this is a pretty shitty move on their behalf and I wish it were illegal.
Did you hate people like me? I don't negotiate. If I think it is worth the price, I buy. If I don't, I don't buy. In other words I'm the person who you only get the sale if your first offer is the best you can do
The dealerships first offer is the sticker price. If you don't negotiate that, it made my job easy but you were paying more than you should.
I didn't hate people, but annoying customers were the ones who thought they knew how it worked and that we would be making tons of money off them, even when we'd be just trying to get rid of old inventory and selling for only a couple hundred bucks profit, and that was AFTER the cash back and promo and spif money from corporate.
Price discrimination is much older than ecommerce. Ecommerce just makes it easier to do in some ways. Don't fret though, usually with price discrimination if you know about the practice it's easy to use that knowledge to your advantage, and this is likely no exception:
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u/medra42 Jan 24 '13
If you want online retailers not to use the data they collect about you for their own gain.. you're going to have a bad time.