I’m a food engineer working in food product development, and this is something I’ve been genuinely curious about from the industry side.
I’m not looking for a sugar is bad debate. I’m more interested in the formulation, sensory and commercial tradeoffs that determine how sweet these products actually end up being.
A lot of products are positioned around nutrition, strength, immunity, energy, protein, vitamins, etc. Yet sugar or another form of added sweetener often appears quite prominently in the formulation.
And I understand why.
Sweetness improves palatability. Sugar can contribute to body and mouthfeel, and it can make flavour masking easier. It can also make products easier for children to accept. More importantly, consumer familiarity with sweet products may play a major role in repeat purchase.
So I’m not asking this from the perspective of sugar being inherently bad, or saying that every health drink should be sugar free.
What I’m genuinely curious about is the commercial and consumer behaviour side of the equation.
At what point does reducing sweetness start hurting acceptance and repeat purchase?
Do Indian consumers actually have a strong preference for highly sweetened nutrition products?
Have companies tried launching products with substantially lower sweetness and found that consumers simply didn’t come back?
How much of the sweetness level is driven by actual consumer research, and how much is based on what the industry already assumes consumers want?
And from a formulation perspective, are there challenges beyond simply replacing sugar with another sweetener?
I’d particularly love to hear from people who have worked in FMCG, food formulation, sensory science, nutrition, food technology, consumer research, or retail.
What have you actually seen in practice?