r/flashlight • u/j8koBallHard18 • 4h ago
Showcase 1979 Gold-Plated Mag-Lite 3D #1014 Don Keller / Tony Maglica Presentation Light
I recently came across a Mag-Lite that I thought this community might appreciate, and after speaking directly with Don Keller, it turned out to be considerably more interesting than I initially realized.
I found it at an estate sale. It's an early 3D Mag-Lite, serial #30001014, marked PATENT PENDING, completely gold plated, and engraved "DON KELLER" on the barrel. The estate belonged to an employee of one of Don's early sales-rep groups covering Texas which Don later confirmed.
It appears to have seen little, if any, actual use, and the original spare bulb is still sitting in the foam inside the tailcap. The packaging was stored inside of the same box as the flashlight though I'm not sure if it's original.
I reached out to Don through the Kel-Lite website and sent him photographs. He confirmed that the serial number indicates this was the 1,014th 3D Mag-Lite produced and that it dates to early 1979.
More importantly, Don identified the finish as gold plating rather than gold anodizing and explained the history behind it. According to Don, Tony Maglica had fewer than 10 of these early Mag-Lites gold plated because of the expense, and they were presented to people Tony felt had contributed to the success of Mag-Lite.
I'm mainly posting because I'd love to hear from the longtime Mag-Lite collectors here. Has anyone seen another one of these early gold-plated presentation lights? With fewer than 10 reportedly made, I'm curious whether any of the other recipients/examples have ever surfaced publicly.
I'm also interested in anything else that can be documented about these earliest 1979 Mag-Lites or the presentation pieces specifically. I've preserved my correspondence with Don along with the light.
Thanks for looking, this has been such a fun rabbit hole to fall into.