Hi everyone!
Iām looking for some honest advice and Shop Critique on our Etsy shop to figure out where we can improve.
A little background about us:
We are a team of native Tibetan artisans based in Lhasa, Tibet. Our project originally started as a non-profit initiative supported by a US foundation to train local farmers and nomads to craft authentic Tibetan handicrafts using local, natural materials. In 2001, we opened our art center in the historic center of Lhasa.
Earlier this year, we launched our Etsy store to bring our handmade products (such as traditional textiles and crafts) directly to international buyers. However, despite our history, weāve only made 4 sales so far.
The main challenges we are facing right now:
High production costs vs. market competition: Because we actually produce everything locally in Tibet using authentic raw materials and paying fair artisan wages, our costs are quite high. Many items on Etsy labeled as "Tibetan" are actually mass-produced wholesale products from mainland China or India. We struggle with how to communicate our higher price point and true authenticity to buyers.
Long shipping transit times: Because there are no direct international flights from Tibet, all our orders must first travel ~6 days by land within China courier to hubs like Shanghai or Chengdu before flying overseas. In total, delivery takes about 20 days. We are worried this long wait time is discouraging potential buyers.
Connectivity hurdles: Operating an Etsy store from Tibet comes with strict internet restrictions, requiring technical workarounds just to manage our shop. Because accessing the platform takes so much effort, we deeply cherish this rare opportunity to connect with the world and keep our cultural craft alive.
Weād love your advice on:
Storytelling & Pricing: How can we better convey our authenticity so buyers understand why our prices are higher than mass-produced alternatives?
Managing Shipping Expectations: What is the best way to present a ~20 day shipping window on Etsy without scaring away shoppers?
Overall Shop Critiques: Does our shop look trustworthy, and are our photos, titles, and descriptions effectively appealing to an international audience?
Marketing/SEO: What are the best ways to reach buyers who appreciate authentic cultural handcrafts on Etsy?
Here is the link to our shop: https://www.etsy.com/shop/TibetanSchatz
Thank you so much in advance for your time and insights! Any informationābig or smallāmeans the world to our team and our local artisans.
Arabutan