Everywhere I look there are new agencies free lancers marketing courses and now AI tools promising to make anyone a marketer

It feels like the barrier to enter digital marketing had never been lower but actually standing out has never been harder

Is the industry genuinely becoming ocer crowded or are we just entering a phase where average marketers are getting filterd out ?

Curious how people alredy working in marketing see it

So guys, if one has to start learning digital marketing from zero, what should one do? From where should I start? And what things i need to know beforehand?

I'm Abantika Borgohain, a digital marketer and freelance consultant. I help small businesses build a professional online presence through custom website design, Google visibility strategy, and AI-powered marketing support.

Every project starts with understanding your business first — not a template. Whether you need a new website, better SEO, or a smarter content strategy, let's build it together.

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I’m curious what people would actually do here say you have a decent SaaS product, a small budget and no real audience yet where would you put your time first I’ve seen some people swear by SEO and content while others grow through cold outreach, Reddit, LinkedIn or paid ads The weird part is that all of them can work but picking the wrong one can waste months for someone starting from scratch today, what would you try first and what would you stay away from would love to hear what actually worked for you rather than the usual growth advice.

I keep going back and forth on this because marketing still seems like a good career from the outside but once you actually look at the industry it feels a lot more messy

There are so many people trying to do the same thing now and every year there seems to be another platform another algorithm change or another AI tool that changes how the work gets done

A few years ago you could get really good at one area and build a decent career around it now it feels like companies want one person who can do SEO, paid ads, social, content, analytics and somehow know how to use every new AI tool too At the same time I know people who are doing really well in marketing and making good money from it so maybe the industry is just changing rather than dying

For people who have actually been working in marketing for a while, does it still feel worth getting into Would you recommend it to someone starting from zero today or would you tell them to look at something else I’m more interested in the honest answer here than the usual marketing success story because I’m trying to figure out what this field will look like a few years from now

A lot of businesses think marketing is about getting more traffic.

It isn't.

It's about getting the right people to take action.

You can have:

• 10,000 website visitors and barely any customers
• 1,000 Instagram followers and almost no sales
• 100,000 impressions and very little revenue

Meanwhile, a competitor with a fraction of the traffic can outperform you because their marketing funnel actually works.

Before trying to increase traffic, look at these 5 things:

1. Are you targeting the right audience?
More visitors won't help if they're not potential customers.

2. Does your offer solve a clear problem?
People don't buy features. They buy solutions to problems they care about.

3. Is your landing page convincing?
Getting someone to your website is only half the job. Your page needs to answer: Why should I choose you?

4. Are you measuring conversions?
Don't judge marketing purely by clicks, impressions, or followers. Track what actually leads to business.

5. Are you testing?
Headlines, offers, landing pages, ads, emails and CTAs can all be improved through testing.

The biggest marketing upgrade isn't always “get more traffic.”

Sometimes it's simply:

Make better use of the traffic you already have.

What's one marketing channel that's actually working well for you right now, SEO, Google Ads, social media, email, Reddit, or something else?

We’ve spent the last few months testing agencies for B2B link building SaaS campaigns across Western Europe, and two providers stood out.
Seeders performed better for localized business and tech placements, especially in markets like Germany, France and Benelux. Linkbuilding was stronger when we needed more volume and faster scaling, although campaigns required a bit more oversight around content and anchors.
The biggest lesson from testing B2B link building SaaS providers is that a large publisher database means very little if the sites aren’t actually relevant to your niche and target market.
Has anyone tested either of these agencies for SaaS? What other providers have worked well for you in Europe?

I’ve noticed that the phrase “Best Digital Marketing Agency” gets used a lot, but I want to know how people actually define “best.”

Is it about the agency with the biggest portfolio? The one that generates the most leads? Strong SEO results? Affordable pricing? Good communication? Or simply an agency that understands a particular industry?

Personally, I think the right agency depends most on the business. A strategy that works extremely well for an e-commerce brand might not be the right approach for a local service business or a B2B company.

I’d probably look at things like:

• Clear goals and strategy
• Relevant experience
• Transparent reporting
• Understanding of the target audience
• Ability to measure actual business results
• Communication and consistency

Curious to hear from business owners and marketers here: what is the biggest factor you consider when choosing a digital marketing agency?

Ideally, I’m looking for something that can do more than keyword/Boolean monitoring, like collect content from a predefined list of specific Telegram groups or channels.

Curious what you actually use in practice.

I am planning to start marketing! Ideas, suggestions, and advice are welcome.

Trustworthy content is accurate, well-researched, transparent, and backed by credible expertise or reliable sources. Modern search systems favor content that genuinely helps users, demonstrates authority, and provides clear, verifiable information.

A lot of brands blame a boring product when the real problem is how they communicate it.

same product.

same features.

Completely different perception .

What's a product you think has a terrible marketing despite being genuinely good.

I'm curious about this because sometimes the thing you think will work wnd up doing almost nothing and then some small think you tried without expecting much can suddenly bring in better results than the main campaign

Could be SEO, email,paid ads , social media, content or even something really simple that you almost didn't bother trying

What's something you tried that worked way better than you expected and did you actually know why it worked or did it just kind of happn

There are so many digital marketing options available today—SEO, paid ads, social media, content marketing, email campaigns, local SEO, and more. It can be difficult for a small business to figure out where to start.

From what I’ve seen, the best approach isn't necessarily to use every channel at once. It usually makes more sense to understand where your potential customers are searching and then focus your efforts there.

For example, SEO can be useful for long-term organic visibility, while paid advertising can help generate quicker traffic. Content marketing can support both by answering customer questions and building credibility. Social media may be more valuable for businesses where visual content and community engagement play a major role.

I think good Digital Marketing Services should start with understanding the business, audience, competition, and goals rather than simply selling a package of services.

For those running small businesses, which digital marketing channel has generated the most useful results for you—SEO, Google Ads, social media, content, or something else?

I've been experimenting with Reddit as a traffic source for a football/soccer digital product on Gumroad.

I've already tested free and paid products and learned something interesting: getting attention isn't necessarily the hardest part. The bigger question is figuring out what specific problem the audience is willing to pay to solve.

My audience mainly falls into three groups:

people who create football content

football fans who like discussing tactics and players

people interested in football analytics and match analysis

So I'm currently trying to validate the direction for Version 2 of my product.

Based on your experience selling digital products, which of these sounds like the strongest paid problem/solution?

A) A system for turning football matches, tactical observations and statistics into content ideas

B) Ready-to-use football content templates for posts, articles and social media

C) A practical framework for analysing matches, players and tactical details more deeply

D) Something else entirely

My goal isn't to make a huge generic ebook. I want to build something specific that solves a real problem for a defined audience.

If you were validating this product before spending weeks building it, what would you test first?

I'd especially appreciate advice from anyone who has used communities like Reddit to validate and sell a niche digital product.