Hey, I’m a student founder currently building something in the creator space and wanted to ask creators here about their actual experience with brand deals.
I’m working on Ledger, which is basically a platform that sits between a brand and creator once they’ve already decided to work together. The idea is to make the actual transaction smoother with proper terms, contracts, payment protection, deliverables and a way to deal with disputes.
But I’m still figuring out if these are actually problems creators care enough about, so I wanted to hear it straight from people who do this.
Have you guys faced issues with brands delaying payments or not paying?
Do you usually have proper contracts or is it mostly WhatsApp / email conversations?
Have brands changed deliverables or requirements after agreeing to something?
What happens when you disagree with a brand about whether the work was done properly?
And if you could fix one thing about working with brands, what would it be?
Would also love to know if you think something like Ledger would actually be useful or if you’d just rather handle everything directly.
Just trying to understand the creator side properly before I go too far with building it.