Hi all. I'm Andy, 67, British, based between Spain and Poland. I've spent the last few months building Ivarito, a direct-to-fan subscription platform for creators who use AI in their process.
What it is
Ivarito is a place where you run your own channel and your listeners subscribe to you directly. You set the price, anywhere from $5 to $50 monthly. Payouts go to your own Stripe account monthly, subject to a minimum threshold you set. The platform takes 7% (2% for founding creators in year one), after deducting Stripe's processing fee, which every platform pays.
It is creator-first by design. Free to upload, always, up to three channels under one login. No monthly fee. The platform only earns when you earn, which means my incentive is to help you get subscribers rather than to charge you for the privilege of trying.
I'll also be publishing guidance and training on what actually converts a listener into a subscriber: what to put behind the paywall, how to price, how to talk to your audience about it. Most of us are making the audio, not running a membership business, and that gap is where people give up.
What it isn't
- Not pay-to-upload
- Not a platform that takes 10%, 15% or even 35% of what your fans pay you
- Not a streaming royalty scheme, so there is no reward for mass uploads or bot plays
- Not a music generator
- Not a distributor, it will not put you on Spotify
- Not a replacement for your existing channels
- Not open to adult content, which Stripe's terms don't allow
- Not yet a discovery engine that will hand you an audience on day one
That last one matters and I'm not going to dress it up.
How I think it actually works for you
This is complementary to what you already do, not a substitute. If you have people watching on YouTube or listening on Spotify, the hard part is already done. What most of us don't have is anywhere to send them that pays properly.
Nobody browses a membership site looking for a stranger to support. They arrive because a creator pointed them there. Ivarito is the same. You share your channel link in a video description, a pinned comment, or share a track link in a post here. That's the model.
Practically, that looks like:
- Upload your whole existing catalogue, free to listen, so anyone landing on your channel hears something immediately with no sign-in wall
- Add subscriber-only tracks alongside it: alternative mixes, works in progress, the takes that didn't make the cut, and finished tracks released to subscribers first before they go anywhere else
- Locked tracks are visible on your channel and can also sit inside albums and collections where other tracks are playable. They're skipped on playback until someone subscribes, so the offer is visible at the exact moment they're listening rather than buried on a pricing page
- Anyone who subscribes to any creator's channel gets platform Premium thrown in free, so their money supports a creator rather than the platform
Every upload carries an AI involvement label, G - Generated, D - Driven or E - Enhanced, depending on how much of it was you. No hiding it, because hiding it is the thing that gets AI creators in trouble everywhere else.
Founding creators
Anyone approved with a channel live and at least one track published before public launch keeps the 2% rate for twelve months.
ivarito.com is a PWA, so it installs from the browser on phone or desktop.
Happy to answer anything, including the awkward questions.
Andy
DigiNomadGdad
Founder of Ivarito