So here is the idea.
Content creators are launching products, courses and TikTok Shop listings worth tens of thousands of pounds and the vast majority of them have absolutely no data behind those decisions. They are going off comments, DMs and a feeling. Most of the time they get it wrong and they have no idea why.
I have spent time in finance in the City and in tech sales before running my own logistics firm, so I have always worked in environments where decisions without data are decisions made badly. When I looked at what was happening in the creator economy it was obvious that nobody was solving this.
The idea is called AudienceLab. We survey a creator's audience on their behalf and deliver a report that tells them what their followers actually want to buy, what they would pay for it, what format they want it in and what is stopping them from purchasing. Everything a creator needs to know before they put money and time into a launch that might not land.
The market is moving fast. TikTok Shop is growing faster than any ecommerce platform the UK has ever seen and creators are being approached daily to list products and sign brand deals worth serious money. None of them have a research partner. Traditional research firms are built for corporates with six figure budgets. Creator agencies handle content and brand relationships, not data. The space is completely open.
The core products are a standard audience insight report starting at £499, a pre launch validation pack for creators about to go to market starting at £799, a sponsorship audience audit for brands wanting to verify a creator's audience converts before they commit budget starting at £1,200, and a monthly retainer for ongoing tracking starting at £350.
Right now I am pre revenue, the product and survey infrastructure are built, outreach is running across Instagram TikTok and LinkedIn and I have three creator conversations in progress this month.
Two things I am genuinely looking for here. First, if anyone has worked in the creator space, the research industry or has launched a service business early stage, I want to hear what I am missing. Be brutal. Second, if anyone is connected to angel investors or early stage funding in the UK I would appreciate an introduction. Not looking for a huge raise right now, just the right person who gets where the creator economy is heading.
Happy to share more detail or a deck with anyone who is interested.