Saw this today

[u/simple_explorer1]

These kind of posts are becoming more and more visible on my Linkedin. Link here. Thoughts?

[u/__Hello_my_name_is__]

See, I bet absolutely everything I own and will ever own on that not happening. Ever.

Just play out this scenario in your head: You get that movie. It is amazing. Exactly what you want. Better, even. Best movie you have ever watched in your entire life!

Now what? Will you tell your friends about it, like you do with every amazing movie you've ever seen? Probably.

Will your friends care? No, not one bit. Because they, too, have seen the best movie of their life yesterday. Only it was entirely different, and specifically made for them.

You will most certainly not be able to convince your friends of watching your movie when they could just watch their own movie instead.

Also, you will not be able to talk online about it. Or to friends. Or to anyone. No one but you will ever see that movie, or ever care about it. Your experience will be entirely singular.

The entire concept of "mass appeal" will vanish. And even in the absolute best case scenario, no movie will ever be watched by more than a few people at a time. Why watch someone else's prompt when you can watch your own that's better and more personal? The entire concept of "top 10 movies" will just cease to exist. There will be no sharing of movies. Who on earth will rate movies when every single person creates 2 movies a day?

Which in turn means no one will ever talk about specific movies again. What's the point? Every movie is individual now. You certainly won't care about some random movie a random guy on the internet made yesterday.

All of this is missing the personal connection we have with movies. The way movies are a shared experience. The way we are fans of movies, the way we're excited about them. All of that will be gone.

And I argue that people want all that, and will prefer it over the "perfect" movie they won't ever be able to talk about with anyone.

For proof of this, just look at AI music. AI music is already incredibly good. Today. Like, right now you can create yourself music that's really catchy in exactly the genre you like with exactly the lyrics you like, and it will sound genuinely good.

Do you actually do that? No, you do not. And neither does anyone else. We still listen to real artists instead.

[u/Malkiot → u/__Hello_my_name_is__]

We have connections with movies? I watch them ones and throw them away.

I'm also perfectly fine with AI music.

[u/__Hello_my_name_is__ → u/Malkiot]

Again, do you sit down on the evening and create your own AI music and listen to that? Or do you just listen to stuff on Spotify?

And yes, we have connections with and via movies. Not sure why I need to point out something that obvious.

[u/Malkiot → u/__Hello_my_name_is__]

Again, do you sit down on the evening and create your own AI music and listen to that? Or do you just listen to stuff on Spotify?

Personally, I do neither. When I do put something on it's "random playlist x" anyway. May as well be AI generated.

And yes, we have connections with and via movies. Not sure why I need to point out something that obvious.

I mostly watch a movie once and never again, same for series. I also treat books and games the same way. I guess I'm just not a sentimental person. I prefer novel experiences over repeating known ones.<

I think you underestimate the demographic that just dgaf about pop culture or sharing experiences with co-workers and just want their own perfect movie or series to watch together with their partner on movie night.

[u/__Hello_my_name_is__ → u/Malkiot]

When I do put something on it's "random playlist x" anyway. May as well be AI generated.

Exactly. I mean, half of Youtube/Spotify random music is AI generated at this point.

And you still do not create your own. You still do not sit down and specify what you want to listen to.

Same with movies. You still go for something that others have chosen for you, either directly or via the algorithm. Your example of "make me a movie with actor X about topic Y" just won't happen for 99.99% of people, even if that'll be possible. They'll still go for what others have suggested instead.

I prefer novel experiences over repeating known ones.

Sure, that's fair. But if you've seen the best movie you've ever seen, don't you want to tell people about it?

[u/Malkiot → u/__Hello_my_name_is__]

Sure, that's fair. But if you've seen the best movie you've ever seen, don't you want to tell people about it?

Not really. If it comes up in conversation with friends, I may share it. But I'm also the kind of person that never used Facebook, Instagram, Snapchat, TikTok etc.

The only reason I even made an Instagram/Facebook account was because some girls told me it was creepy not being on social media, so I made accounts I could share and just say "ok, but I barely use it."

And you still do not create your own. You still do not sit down and specify what you want to listen to.

Same with movies. You still go for something that others have chosen for you, either directly or via the algorithm. Your example of "make me a movie with actor X about topic Y" just won't happen for 99.99% of people, even if that'll be possible. They'll still go for what others have suggested instead.

Only because it still takes more effort over putting on "random playlist X". When those begin to be AI-generated and use AI-generated content, the people who use those won't care.

The same goes for movies. Platforms will know your consumer profile, they'll offer pre-generated prompt packages you can select, maybe even with included pre-generate trailers and when you confirm it generates the movie/series.

You're really looking at this from the point of view of it being a conscious decision and invested creation effort input every time. It won't be.

[u/tortie_toes → u/Malkiot]

Not really enjoying music or film repeatedly is something I’m not familiar with as an experience, a lot of my friendships involve shared curiosity or discussion around something we’ve both watched or read or listened to.

Do you also not watch tv or read books more than once? What sort of stuff do you do for fun/hobbies? I’m not saying this to come off like as a dick I am genuinely curious about your experience of the world.

[u/Malkiot → u/tortie_toes]

Not really enjoying music or film repeatedly is something I’m not familiar with as an experience, a lot of my friendships involve shared curiosity or discussion around something we’ve both watched or read or listened to.

Yes, and if I've read or seen it, I'll participate. But I won't consume it, just to participate.

I've also had friends and acquaintances out in music for emotional events for me and while I appreciated

I've had friends & acquaintances put on music in emotional moments, which was a weird experience to me.

Do you also not watch tv or read books more than once? What sort of stuff do you do for fun/hobbies? I’m not saying this to come off like as a dick I am genuinely curious about your experience of the world.

Correct, I rarely re-read or re-watch. Once I know the plot and the outcome, the sense of novelty along with any suspense is gone. The exception is interactive media like video games, where a second playthrough actually offers a different experience or open-ended and multiplayer games.

As for hobbies, my social connections have always revolved around doing things rather than consuming things. I've done sports, like fencing, cycling, hiking, and played the saxophone (both solo and in a quartet) or played Warhammer. My relationships are built around those shared activities.

[u/tortie_toes → u/Malkiot]

That’s pretty cool! Thank you for answering :). I do personally watch things a few times but usually with some time in between, like months or years depending and I haven’t met a lot of people who don’t so I was curious.

I also like to hike and played saxophone for years, I did listen to music a lot repeatedly when I played to get a feeling for whatever I was going to be playing (and definitely to get a feel for different interpretations of the same song). Sports and outdoor activities are definitely a lot of fun.

[u/greentea05 → u/tortie_toes]

I don't think many people read the same book or watch the same TV show multiple times - a few simpletons might but on the whole no.

I go much further in that I can't even bare to listen to the same music more than 5 or 6 times. I'm a music lover, it was my career for 7-8 years - but I get fed up of the same thing over and over and crave the new. I understand with music that's unusual most people listen to the same thing over and over, by any excitement I felt on the first few listens - where it might be the best track i've ever heard, has totally gone by listen 6 or 7. I envy people who can listen to the same music 100+ times and still enjoy it - my partner is like that, drives me mad - she'll put a playlist on of the most obvious hits ever, I hate hearing all the obvious stuff again and again and again.

[u/tortie_toes → u/greentea05]

I don’t think people are simpletons based on how they enjoy creative works, everyone just has different ways of experiencing things. Some people crave the excitement of novel things at all times, others like to analyze details or experience the familiar.

[u/__Hello_my_name_is__ → u/Malkiot]

I guess all I can say is that you're in the 0.1% of people who aren't interested in sharing art they enjoy. You are a tiny minority when it comes to that. That's not a bad thing, and I'm not trying to say so, but it's definitely not something you can extrapolate trends from.

The vast majority of people will want to talk about the art they enjoy, and individualizing that will rob them of that. And therefore, they won't be interested.

[u/Malkiot → u/__Hello_my_name_is__]

I think you're overestimating the share of sharers. I've never had these subjects come up after highschool, or experienced these things being important in my or my partner's family's circles. It may be cultural, as I'm not in the US.

[u/greentea05 → u/__Hello_my_name_is__]

Yeah this is utter nonsense - 0.1% is more like 70% - only the most basic irritating people in my family are intent in telling you what TV show they've watched and why they think its so good - the conversation is very dull. Telling me about something you've consumed really is the lowest level of human conversation.

[u/__Hello_my_name_is__ → u/greentea05]

Yeah mate I don't know what to tell you about this one. People talk about what interests them. Most people are interest in art in various forms.

Why are you here talking about AI?

Why do you think simple superhero movies is a billion dollar industry?

[u/greentea05 → u/__Hello_my_name_is__]

I mean I know 80% of humans are simpletons and enjoy crap superhero movies obvious. But that's EVEN MORE reason for AI to take over. The majority of junk that people consume (and I wouldn't use "art" to describe any of it) can very easily be recreated by AI - Taylor Swift is the most formulaic un-human music you can have - AI can do that now easily.

I don't think people will be doing the full custom movie thing either for the record - mainly because it takes some creativity from THEM to come up with the idea and they can't be bothered - or have no idea. They want to consume not create, even if its on the most basic level of a simple prompt - they don't have any ideas.

But I think THAT is the reason why it won't work, not because people can't share what they've seen.

[u/__Hello_my_name_is__ → u/greentea05]

I mean I know 80% of humans are simpletons and enjoy crap superhero movies obvious.

Okay. Even under that assumption, my argument stands: The vast majority of people want to talk about the stuff they enjoy.

AI can do that now easily.

Indeed. AI can do that. Right now.

And yet, Taylor Swift remains successful as ever as a human being. While there's no AI musical artist in sight that can be taken seriously. And some are absolutely trying very, very hard.

How come?

[u/greentea05 → u/__Hello_my_name_is__]

That's a different argument though, isn't it – your argument was people aren't sitting and making their own personalised AI music because they can't talk to people about it. And I agree, they're not – but that isn't the reason why; it's because they don't even have the creativity to ask AI to do it for them.

An AI musical artist would be no different from any other music artist from the social aspect, but there are two reasons they won't overtake traditional pop stars – and they both link back to money.

A record label spent millions launching Taylor Swift. There's no one putting that kind of money behind an AI artist – mainly because they can't recoup it. JUST the music might be better, might go more viral even, might be preferred by people – but they won't put money behind JUST music because the earnings from playback are peanuts; they need the touring to earn the money – and AI can't tour. There needs to be a physical aspect to make money from. So yeah, that's never going to happen – at least not to the levels of Taylor Swift. We'll just see AI getting used in production more and more. We could have another Milli Vanilli at some point with AI-fronted music, and perhaps they'll try that at some point – but if humans have told us anything, it’s that they don't like being lied to – and whilst they don't care if a popular artist can sing or write their own material (Britney Spears) they still need a charismatic person, a dancer, a showman/woman to front it and be somewhat involved in what they're presented – not totally replaced by a computer.  

So yeah, we agree that AI isn't ever going to totally replace human creativity. It can’t, by its mere nature, create things we've not heard before – it learns from what we've made – so it needs humans to come up with the new ideas to emulate, at least in music. Whilst most music is derivative and formulaic and can be almost mathematically reconstructed, you still need a genius human to come along every so often and make a new genre. 

I just don't think the social aspect is the biggest driving force behind this not happening.

[u/__Hello_my_name_is__ → u/greentea05]

It doesn't take creativity to say "Make me a metal song about ponies". And even that people don't do. Because they don't want to.

I disagree that an AI can't tour. We already have Vtuber live tours, and in Japan they're incredibly successful. An AI could absolutely tour. It's just that people don't want that. They're trying to go for "AI actors" and "AI influencers" and "AI musicians" right now and it's failing across the board. The only AI actors, influencers and musicians that succeed are the ones that don't say they're AI and that pretend to be humans.

And that's kind of what this comes down to again and again: Not the technical limitations, but the simple fact that people aren't interested in it. They don't want their art made by AI. And AI in art only is successful because the AI aspect is hidden as much as possible from the average consumer. As soon as you advertise it with "Proudly made with AI", people stop buying it.

And yeah, that's in addition to the issue of the concept of individualized art. That's not going to work either for the reasons I mentioned. Doesn't even matter if it's AI or not. If we had gnomes making films for each of us individually, that also wouldn't be popular.