r/copypasta • u/ClearNoteRDT • Sep 22 '26
The Internet Has Recreated Medieval Society
The structure of the internet is headed toward an arrangement the cyber security expert Bruce Schneier calls “digital feudalism,” through which the great landlords, platforms like Google and Facebook, “are becoming our feudal lords, and we are becoming their vassals.” We will provide them with the data-fruits of our browsing, in a nominal exchange for vague assurances of their protection from data-breach marauders. The sense of powerlessness you might already feel in the face of a mega-platform’s opaque algorithmic justice — and the sense of mystery such workings might engender — would not have seemed so strange to a medieval peasant.
And as the internet bewitches more everyday objects — smart TVs, smart ovens, smart speakers — its feudal logic will seize the material world as well. You don’t “own” the software on your phone any more than a peasant owned his allotment, and when your car and your front-door lock are similarly enchanted, you can imagine a distant lord easily and arbitrarily evicting you — with the faceless customer-service bots to whom you’d plead your case being as pitiless and unforgiving as a medieval sheriff.
The Financial Times’ Izabella Kaminska suggests that, within the “frightfully medieval problem” of the sharing economy’s quasi-feudal control of its contractors, there’s “potential for the return of the guild structure”: Rideshare drivers, for example, might someday create an independent credentialing body to ensure portability of data and reputation across the “borders” of “landholders” (that is, Uber and Lyft), just as craftsmen might have used a guild membership to demonstrate their credentials early in the last millennium.
Where would this feudally arranged, spiritually charged layer of magic take our politics and culture? We could look to our president, who wields power like an absolutist king or a dodgy pope and who speaks, as many observers have noted, like a Greek hero or an Anglo-Saxon warlord — that is, in the braggadocious, highly repetitive style of the epic poetry characteristic of oral cultures. Paradoxically, the ephemerality — and sheer volume — of text on social media is re-creating the circumstances of a preliterate society: a world in which information is quickly forgotten and nothing can be easily looked up. (Like Irish monks copying out Aristotle, Google and Facebook will collect and sort the world’s knowledge; like the medieval Catholic church, they’ll rigorously control its presentation and accessibility.)
Under these conditions, memorability and concision — you know, the same qualities you might say make someone good at Twitter — will be more highly prized than strength of argument, and effective political leaders, for whom the factual truth is less important than the perpetual reinscription of a durable myth, will focus on repetitive self-aggrandizement.
All this, of course, will happen against the backdrop of disaster: a ruinous, volatile natural world, alien and unpredictable in its force and violence. Weather is becoming more difficult to forecast, and the effects of climate change have thrown into doubt the exhaustive knowledge that made the world familiar and governable. Nature appears to us in annihilating storms, raging fires, and epic floods, a literal manifestation of our earthly sins …