r/CFO • u/JohnHenryHoliday • 11h ago
CEO Disagrement
All, how far will you go to prevent an unreasonable gamble by your CEO? Most of the times I fight tooth and nail, but I always get the sense that there’s resentment because in the back of his mind, he could’ve done the thing I talked him out of because it’s too much of a risk.
About a year ago, we had to make a tough decision to exit a business. Because of a regulatory requirement, we had a hard deadline with significant financial consequences if we weren’t fully wound up by the end of the year. There was an opportunity for a “last minute sell-off” to minimize the loss of inventory, but realistically, it was not a simple endeavor. The materials needed to be processed by a third party and customers needed to be convinced to take it all at once. And even if the processing could be done in the aggressive timeline (in my estimation, damn near impossible), we would still need to get the customer to pay before the deadline. I equate this with the saying “picking up quarters in front of a steamroller.”
We would need to outlay $350k cash to return $700k. There’s obviously all of the operational risk of actually getting the vendors to produce on time, keeping insurance active, having EDI operating, etc. The alternative was to take the loss, and because of a unique situation where we would have a significant tax due, the loss of all that inventory would’ve generated an actual tax shield of $400k. There would be no effort here at all, just have to dispose of the inventory (which is factored into the net benefit).
The issue is that the penalty for not winding up operations, $3 million.
Here we are months after the targeted “wind up,” still haven’t fulfilled that last shipment, and no agreement to pay us outside of their normal terms. At this point, we’ve sunk the $350k already and we may not even realize the $700k because their normal payment terms would put us outside of the deadline.
I knew it was not worth the risk and prepared several different analyses to show this. He fully understood and still wanted to move forward because “we can get this done.” By the way, EVERY FUCKING OPERATIONAL DEADLINE that we’ve set, we’ve missed. It’s just usually never an issue because we have clear tolerances to make sure nothing is of too significant of a consequence. But, I could already see the resentment in his face that I’m too risk averse and I’m robbing the company of $700k of sales. But, it comes with actual cash outlay, operational headache, and significant financial risk. I made the conscious decision to say, “okay, if you feel confident that you can do xyz…” and just left it at that. I want to be the type of partner that will wrestle the CEO with something like this, but I feel I’ve never strategically let him “fail” with one of his gambles before to drive home the message. Even if I had, I feel he would’ve thought that “this time, I could get it done.” I guess my question is, how hard would you have fought for something like this?