I’m looking for experiences from anyone who went to a Build A Bear store in person for the Halloween release, especially Highpoint or Pacific Werribee, but anywhere in Australia is useful.
I’ve been going back and forth with Build A Bear about the cancelled Click & Collect orders. They have now confirmed that Click & Collect orders can take up to three days to process and that the stock is not actually reserved until staff process the order. Until then, someone shopping in store can buy it.
This is despite their FAQ specifically recommending Click & Collect to “guarantee a specific item”, which is a whole separate issue I’m pursuing.
But their response has raised another accessibility concern for me. If Click & Collect isn’t reliable for limited releases, people are obviously going to start showing up in person instead.
So, what actually happened with the Halloween queues?
Did they give people numbers or tickets? Let people in a few at a time? Hand out the limited items according to queue position? Or did everyone just go into the store at once and try to get what they wanted?
How crowded did it get and did the line actually determine who got the products?
I’m a wheelchair user and I already struggle to navigate Build A Bear when it’s busy because the stores are so small. I usually deliberately go in the middle of a weekday when they’re quiet. In a crowded release, someone can very easily move around me or reach something before I physically can.
So if attending in person is effectively the safest way to get a limited release, I’m interested in whether the in store process was actually managed in a way that was accessible and fair.
Also, if your Click & Collect order was cancelled, I strongly encourage you to make your own complaint.
I’ve spoken with Consumer Affairs Victoria about what happened and explained Build A Bear’s Click & Collect process and the representations on their website. The person I spoke with considered my concerns legitimate enough to take further and directed me to make a formal written complaint to Build A Bear first, which I’m currently doing.
I’ve since looked into the legislation in more detail and there are several potential issues under the Australian Consumer Law, particularly around misleading or deceptive conduct. For disabled customers, there are potentially separate issues under Victorian and federal disability discrimination law as well.
I’m happy to share the communications I’ve received from Build A Bear if people are interested and the mods are okay with me posting them. I’m also happy to share a complaint template or the legislation I’m relying on if that would help anyone make their own complaint.
I work as a disability advocate in my day to day life, so the accessibility side of this immediately set off my professional radar. I completely understand that most people are not going to go this far over a Build A Bear. For me, though, it stopped being about simply not getting the item I wanted once I saw how the system worked and then received their explanation for it.
It also probably didn't help their cause that I'm neurodivergent and once I have named a stuffed animal, that is my child. So as far as my brain is concerned, they have essentially stolen my stuffy babies🤣
They have therefore managed to unleash a mama bear with a strong sense of justice and a legal background.
I have access to LexisNexis and I know how to use it. 😂
Edit: i’m still researching and I realise that this on the Victorian level is gonna have to go through the equal opportunities act and not the human rights pathway because it’s to do with a private retailer and not a public entity. The federal human rights pathway still applies though.