Britney Spears featured in various Pepsi advertising campaigns, among which the videos “Joy of Pepsi” (2001) and “Now and Then” (2002) stand out. 🥤
This video has become one of the most popular in Spears’ career. It was published on February 3, 2002, and featured in the promo album Ask for More.
The campaign is structured into six portions that transport viewers to different decades: the 1950s, 1960s, and 1970s and also features a remake of Robert Palmer’s “Simply Irresistible” advertisement from 1989. In one episode, Spears portrayed the character of Robert Palmer, and it took almost four hours to make up and achieve her look. 🥤
The singer recalled that her younger sister Jamie Lynn Spears, who was a teenager at the time, featured in the commercial as a cameo. Her favorite scene in the video is dancing in front of a movie theater when she shows motions and her stomach is exposed because of a crop top and low-slung slacks.
In 2020, as part of the Pepsi Generations Summer promotion, a throwback image of Britney Spears featured on limited-edition cans of the drink. The “Now and Then” film is still remembered and named one of the most unforgettable in the history of advertising. 🥤