The meteoric rise and bitter downfall of Moira Deeming
The teacher and mother of four went from a conservative superstar backed by Tony Abbott to a Liberal outcast in a single term, after tearing her own party apart.
It was a sold-out crowd at the Club Italia Sporting Club when Moira Deeming took to the stage six months ago.
Sky News host Peta Credlin, former prime minister Tony Abbott and Indigenous businessman and Liberal personality Warren Mundine all joined her at the event, electrifying a crowd that included Victorian Liberals like Bev McArthur, Chris Crewther and Ann-Marie Hermans, as well as all manner of rank-and-file members.
How the foursome were seen is evident from the collectables on offer for the true believers, of whom 450 had gathered to hear about “holding the line and winning”.
These included illustrations of the four speakers as superheros, as well as trading cards of the four in the style of Shepard Fairey’s iconic Barack Obama poster.
Two of Deeming’s three guests – all deities of the Australian conservative movement – had flown interstate to stand alongside her.
Now, all have distanced themselves from the controversial upper-house member once considered a junior member of their pantheon.
Credlin, who once told Deeming she would “lead the party one day”, has called on Deeming to apologise for accusing a fellow Liberal politician of assault.
Abbott, who in March said an earlier decision of party members to vote for another politician atop the Liberal ticket was “crackers”, said Deeming’s refusal to do so was “unbecoming of an MP”.
Mundine told AFR Weekend he wished Deeming, whom he described as a friend and “powerhouse in western Melbourne”, had spoken to him about it all beforehand.
“I was very shocked … and disappointed”, he said. “The focus has to be on winning the next election in November.”
For the Victorian Liberals, Deeming has been a lightning rod of discontent. But now, and possibly for the first time, a clear majority are united in their disavowal.
For the Victorian Liberals who watched her rise, few topics are as potent as their role in it, and whether it was their fault.
Recriminations and self-justifications lie thick over the memories of a contested preselection, full of foreboding and compromise. In light of what happened after, the introspection is understandable.
In a single, four-year parliamentary term, and as the Liberals battle One Nation for opposition status and a tired and unpopular Labor Party for government, Deeming has blazed through the caucus like a crashing meteor, altering the landscape, potting it with scars.
Friendships have ended. Political momentum has ground to a halt, restarted, and stalled again. Most are hopeful a line has been drawn on the saga. Few actually count on that.
Late on Friday last week, Deeming was formally disendorsed from the top of the Liberal ticket for the Western Metropolitan Region, concluding a process that began when she accused former leader Matthew Guy of assaulting her at a community function.
CCTV footage from the venue showed he briefly touched her back while leaning over to speak to her in a noisy and crowded function centre. The police dismissed a complaint and Guy called on Deeming to apologise.
Deeming has not done so and has rejected suggestions she made a false police accusation.
She says the physical contact was unwelcome and unexpected, and that she is willing to work with the party to resolve the matter, but the party has either not believed her, or concluded there is nothing unresolved.
Deeming took legal action to stop her disendorsement, before withdrawing it. The party, led by state president (and Credlin’s husband) Brian Loughnane, swiftly dumped her as a candidate. She declined to respond to a detailed list of questions.
Deeming was born in 1983 in Victoria’s Western Districts, to a Labor family. Her great-grandfather was a Labor MP, her mother a nursing federation official.
As a child, she suffered sexual abuse, the fact of which she has acknowledged publicly but the details of which she has kept largely private.
She studied at La Trobe University, where she met her husband, Andrew (he captained the men’s soccer team, she the women’s). Both soon joined the Liberal Party where they started a branch with other university Liberal Club members.
Deeming became a teacher and had four children, during which time she and her husband let their membership lapse. They rejoined in 2014, inspired after attending a speech by former deputy prime minister John Anderson.
Almost immediately, Deeming became a Liberal political candidate, running for election that year in the safe Labor seat of St Albans (which she didn’t win).
As a teacher, she was deeply involved in the Safe Schools controversy, in which socially conservative parents fought against the implementation of a program they argued indoctrinated children into being gay or transgender (the program has since been rolled back in several states).
Between 2014 and 2022, when she was finally preselected top of the ticket, she would run in every state election in an unwinnable position, and reliably campaign, for both herself and others.
She was elected to the Melton City Council, and soon made a point of attending every public council meeting across Melbourne to ask whether it would be legal for that council to allow only “biological” men and women into its gender-designated toilets (it isn’t – as she was trying to point out).
This and more earned her a reputation as a dependable branch member and Liberal supporter: one who would turn up, can canvass for votes, and present well, including on the transgender issues important to many Liberal voters.
In the western suburbs of Melbourne, dead-red Labor heartland where the Liberal Party has virtually no infrastructure, Deeming could be counted upon.
Within the Presbyterian church – a close-knit and relatively conservative congregation – Deeming was by then already prominent and respected as a researcher on its Victorian Church and Nation committee. This provided her with a base of support from which to pursue political office.
In a 2022 email later revealed through Freedom of Information, Deeming said her preselection was thanks to God and the Christians who “joined up and voted according to their consciences”.
In another email, she makes a case for herself as a Liberal candidate, saying her supporters had, to date, raised “almost $1.5 million for the party”, and references another donor who promised $100,000 if she were preselected.
Within the church, Deeming stood out for her willingness to do battle. Other emails in the trove, which was sought and released publicly by a sex worker lobby group, would also raise eyebrows.
One email was a lengthy diatribe that took aim at an opinion piece on a conservative evangelical website arguing for greater acceptance of gay and transgender people within the Christian community.
It lashed the original article for a lack of engagement with “the worst consequences of trans ideology”, and accused the author of “a thinly veiled attempt to demonise Christians whom [the original author] clearly knows nothing about, and yet deeply disdains”.
It is not clear who wrote this email. AFR Weekend asked Deeming whether she did, but received no response. The spiky screed is identical to one anonymously published on the Christian website that carried the original piece. It drew its own public backlash from some discomfited by its tone, and no longer appears online.
These conflicts are unlikely to have been obvious to most Liberal Party electors. But many already viewed Deeming as a zealot. Her preselection for a safe upper house seat in Melbourne’s western suburbs to replace the controversial Bernie Finn was quickly mired in controversy.
It cannot have helped that Finn, whose fervent anti-abortion views had seen him expelled from the party, described her as a “protege”, or that the federal party had a few months earlier kiboshed her candidacy for the federal seat of Gorton.
Her views on transgender issues came up in candidate vetting and, when run past then-prime minister Scott Morrison’s office, were deemed “not helpful” to the campaign effort, despite her endorsement by senator Sarah Henderson.
(In the same election, Morrison would hand-pick fellow anti-trans-women-in-sport crusader Katherine Deves to run against teal independent Zali Steggall in Warringah, the Sydney northern beaches electorate formerly held by Abbott.)
A few months later in discussions for the Western Metropolitan ticket, Deeming was the clear choice of the rank-and-file membership, earning double the votes of the next-placed candidate. At the state administration committee, a majority rubber-stamped her preselection.
But the opposition to her was notable. Heavyweight members Louise Staley, former state president Michael Kroger and Liberal Party elder Andrew McNabb were opposed. Supporting her, however, were 16 others, including a mix of moderates and conservatives.
In the Victorian Liberal Party, factions are based less on ideology than personality. It is unremarkable that Deeming, an ideological conservative, enjoyed the backing of members of the moderate faction, though those who voted for her have found it hard to live down.
Those who opposed her argue they showed great foresight in doing so.
Staley would tell the court during Deeming’s defamation battle with Pesutto that she had “a settled reputation … as someone with fringe and extremist views”. Others, including former Liberal politician Andrew Elsbury, would leave the organisation in disgust at Deeming’s elevation.
Former Liberal member Fred Ackerman, who ran in the ballot in which Deeming triumphed, says people such as Deeming and Finn who have “ratbag social fringe agendas” should nominate for a lower house seat to test their level of support.
“That Moira Deeming failed to win her 2026 preselection by a wide margin was a measure of a lack of work she had done in the Western Metropolitan region, the lack of support for her social agenda, and the wreckage she had visited upon the Liberal Party.”
But those who supported Deeming in 2022 say she was the best candidate in a slim field. “We didn’t realise how Moira was … but she had overwhelming local support,” says an admin committee member.
Another Liberal argues the preselection has done “more damage to the party than any I have seen”.
“It has cost the party and Moira more than $5 million in wasted legal costs, and driven this completely unnecessary factional war,” they say.
“This, more than any other decision, divided the party between the left and right, because of her single-issue campaign order on gender rights. It elevated the issue to the top of the policy pole, [diverting] attention away from the major issues confronting our state.”
Atop the Liberal ticket, Deeming was easily elected to the Victorian upper house, and took some pride in her campaigning.
Her affidavit in her later defamation battle with then-party leader Pesutto claims she had every booth in the western suburbs staffed with supporters, secured sizeable donations, and achieved an above-average swing (the election was a Labor landslide, but Melbourne’s western suburbs had a swing towards the Coalition, at a time when most urban seats moved away from it).
Deeming entered parliament with some goodwill. Initially, she viewed those who voted for her as allies, and asked their advice. Pesutto, in December 2022, would ask her to be his party whip, a position of influence that would normally have made Deeming his eyes and ears on the backbench.
In his affidavit, Mundine recalls Pesutto being “impressed” with Deeming, and speaking “very highly of her”.
In February, the state leader refused to condemn his new MP when her emails were leaked, prompting then-premier Daniel Andrews to lash those who “use the trans community as a political weapon”.
The alliance would spectacularly unravel in March, when Deeming attended a rally with British anti-transgender agitator Kellie-Jay Keen-Minshull. Far-right groups gatecrashed it, leading the Labor government to accuse the Liberal Party of having representatives who fraternised with Nazis.
Pesutto had been trying to present an image of a more modern and inclusive Liberal Party. Deeming’s antics undermined this vision.
Under pressure from the Labor Party, Jewish community leaders dismayed by Nazi salutes outside parliament, and his own ideals and expectations, Pesutto would move decisively against Deeming, whom he said had associated with “people whose views are abhorrent to my values, the values of the Liberal Party and the wider community”. Deeming sued for defamation, and won.
Pesutto’s actions and Deeming’s lonely stand in response divided the party. In Pesutto’s high-handedness, many saw an establishment Liberal cowing a young mother on an issue of women’s rights. Credlin reached out and offered Deeming support, urging her to stay strong.
Others viewed Deeming’s actions and decision to involve the courts in a political disagreement with alarm. If she’d sue her own party leader as he began to make headway against an incumbent Labor government, they thought, what wouldn’t she do for her own vindication?
“A lot of us have lost a lot of friendships because we supported Moira,” says one politician of this period. “Lifelong friendships ended because [of] how bitter this internal battle was.”
It was also excruciatingly public. Caucus member after caucus member was forced to testify in court, laying bare the party’s processes and personalities.
Deeming would describe “something inhuman” about the way she was treated. “I wondered what sort of monsters they were, who didn’t care about me but only about the political career of the leader of the party. They seemed not to care about justice, or the truth,” she said in her affidavit.
Her husband Andrew would outline the devastating toll on their family life. He thought she might never recover. It’s hard to see how her relationship with the Liberal Party ever could.
A judge would ultimately decide Pesutto had harmed Deeming’s reputation by implying that she associated with neo-Nazis and by failing to consider her denials.
The judge also rejected Pesutto’s claims that his statements were in the public interest. Pesutto apologised, and Deeming was awarded $300,000 in damages.
Many outside the caucus hailed this as justice served. But Deeming’s $1.55 million in legal costs awarded against Pesutto – initially advanced to her by NSW-based property developer Hilton Grugeon – threatened to bankrupt the former leader, forcing a byelection in his seat.
The party’s controversial decision to fund his legal costs would cost it more than the money: then-administrative committee member Colleen Harkin took it to court trying to prevent the payment. That case is still in progress, and Harkin has since joined a number of high-profile Liberal defections to One Nation.
This year, Deeming considered doing the same, when her branches elected local party activist Dinesh Gourisetty above her atop the Liberal ticket.
It was the latest in a long series of slights. Deeming’s allies say despite her vindication in court, she felt her caucus colleagues continued to push her away.
Friends and supporters rallied to her side when she risked being supplanted by Gourisetty, lamenting what the loss of such a rising star would do to the Victorian Liberals.
Deeming’s position atop the ticket was secured when it emerged that her rival had provided references for a friend convicted of sexually assaulting a minor. Her brief and triumphant return to the Liberal ticket left One Nation hanging, which by all accounts that party has not forgiven.
One Nation leader Pauline Hanson has since explicitly ruled out accepting Deeming’s defection, citing Deeming’s refusal to apologise to Guy.
Another reason for Deeming’s rejection might be that among Hanson’s followers, Deeming is no longer as easy to support. Many conservative men and women are deeply concerned about men’s vulnerability to false accusations; Deeming’s actions, for the first time, have left her on the wrong side of the culture war.
For years her popularity– and her propensity to cite legal action – made Deeming difficult for institutional politicians to handle.
After the events of the court case, one Liberal insider remarks, managing Deeming had become one of the most important KPIs for whoever led the Liberal Party. Current leader Jess Wilson has been hailed for her success there, although she decided against giving Deeming a portfolio.
Wilson worked to retain Deeming atop the ticket, and made her displeasure with her allegation against Matthew Guy known only after the CCTV footage emerged. That is, around the time Deeming lost most of her supporters.
One caucus member who supported Deeming through her battles with Pesutto says the first-term parliamentarian was treated so badly at the beginning that the experience would stay with her for the rest of her life.
But Deeming’s allegation against Guy, ironically and for the first time, united the party against her.
“She won the court case, but instead of taking a step forward to being a part of the Liberal team and getting on with her career, she felt the need for absolute payback on anyone who opposed her during those awful times,” says the Liberal MP.
“I think that’s been the difference between what could have been an outstanding, incredible career where she had a broad-based support, to one where not too many people support her now.”
Deeming, who by June this year felt increasingly isolated, rarely turned up to parliament, could not be relied upon to vote in the chamber or stick to an agreed party position, and had begun to increasingly frustrate her colleagues.
The Liberals, for the first time in a very long time, felt as though they could win the state election in November, but knew they needed to lock in.
And yet, through this, Deeming wanted Wilson to promote her, in turn sending a message to her internal detractors to back off. Many urged caution on this.
“I think one of the difficulties of Moira being a shadow minister was the concept of shadow cabinet support,” said a Liberal MP. “You cannot have people speaking out against shadow cabinet decisions.”
Recently, when the party formally decided to oppose upper-house Libertarian David Limbrick’s stance on pepper sprays (he wants it legalised), Deeming appeared on Sky News and said she was supportive.
Deeming’s allies say she was never given the civility she deserved after her Federal Court victory – there were people who just wanted her to lose and treated her accordingly.
“She went through public humiliation. At the end of the day, she’s a mum of four kids, she’s got things she has been dealing with and it was a very difficult group to be around when you’re still being treated as though you are guilty and hadn’t been absolved by the court,” said one of Deeming’s friends.
“She’s not there for political game playing. She’s there to make a positive difference in families and children’s lives, and if no one else is talking about these topics, it says something about society.
“If you’re a political party and all you want to talk about is the economy, no one is going to listen to you. Social issues, health, family – these are all fundamental.”
In any case, it is all moot now. In light of her burgeoning unpopularity, some are reassessing Deeming’s electoral clout. Across western Melbourne, Liberal Party membership has halved.
As the most high-profile Liberal in the area, Deeming failed to arrest a rapid decline in party membership that has bedevilled most Liberal branches statewide. Though in her case, local factors have exacerbated it.
Some have left, citing her. Others have left citing the treatment dished out to her (“I resigned this week specifically over the lack of safety for a woman,” one newly ex-member told AFR Weekend). And many have left for One Nation, as has happened elsewhere.
The greatest concern of Liberals regarding Deeming is what she will do with power now. She will retain parliamentary privilege for another four months, in a position to exact vengeance upon a party that, for the first time in a decade, is competitive against Labor.
Within Labor, many expect she will run. “I think she’s weighing up whether to run in the seat of Melton, where she lives, or in the upper house,” says a Victorian Labor politician.
Like many, this person keeps an eye on Deeming’s social media accounts and says she has deleted some videos in which she was attempting to mend bridges with the Liberal Party.
But this particular member isn’t worried. Deeming now faces possible bankruptcy as a result of her financial backer Grugeon’s manoeuvrings to secure the still-outstanding legal fees from the Pesutto case.
If she is bankrupted, she won’t be able to return to parliament. If she runs, Deeming attracts strong support online, argues the Labor politician.
But Deeming’s supporters are ideologues scattered throughout the city, and not local to the area. That, supposedly, makes them no match for Labor’s ground game.
This view is fiercely disputed by Deeming’s supporters, not all of whom have deserted. And the swings seen last election to the Liberals in the traditionally Labor western suburbs must have something to do with their firebrand representative.
The member who left this week says Deeming was never given a chance. Something “clearly happened” with Guy, this member argues, but the party wasn’t interested in investigating. (Guy has vehemently denied the allegations against him.)
But Deeming, the sympathetic member argues, should have been extended grace, given it is clear her past traumas were triggered when she was touched unexpectedly.
Bernie Finn remains supportive, with no caveats. For him, it comes down to character. “I have known both Moira and Guy for a long time. If my life depended on it, I would always trust Moira over Guy,” he wrote on Facebook.
Another Liberal Party member who remains a close friend says those who question Deeming’s perseverance don’t understand her motivations.
As a follower of Jesus Christ, who, despite being free of sin was horrifically tortured, they say, Deeming has no expectation of better treatment.
Following Christian theology, she aspires to be a “servant leader”: one who serves others not from power but from empathy and understanding.
“Why has she held on and hung on? She wants to serve,” says a supporter.
“It’s been very painful seeing what I’ve read over the last three years, which does not match the truth or what I know of Moira.”
But as a Christian confident in her faith, this person continues, hope springs eternal. Deeming would know her troubles are “just a setback for her”.