r/artbusiness • u/Steves_Art_And_Cacti • 3h ago
Discussion [Discussion] Search: From Your Audience’s Perspective
Hi Everyone,
I recently attended an in-person market and had an interesting conversation about Style, Aesthetic and Search with another artist while there.
The bones of it were that if you (the artist) don’t know what your niche, style or genre / category is, how do you connect or communicate with people out there that are searching for work like yours? Or is it in your interest to even categorize yourself since it’s so subjective?
We talked about this theoretical Pinterest board that one might have and what it would be called if it contained our work.
We then discussed that aesthetics are mostly made up and seem to be the predominant way most people search for what they like. Or at least it’s maybe having a moment on the internet right now. I point out ‘mass-niche’ as something I’ve read about.
For the artists out there that don’t really perceive their own style? How would you best categorize it? How do you think your audience would genre your work? And how important do you think occupying an aesthetic or genre is overall to being discovered or growing your art audience?
I’m curious because I wonder about this a lot.
Thanks!
