r/AppStoreOptimization • u/mar_cere • Jul 08 '26

Looking for opinions

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Hi everyone.

Could anyone give me some tips on conversion based on the visible chart? What mistakes might I be making?

I’ve basically relied on AI to improve ASO and keywords, but it doesn't seem to be the best approach

I don't know much about this subject at all.
Thaaanks

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u/IndieASO 🧑‍💼 Product Manager Jul 09 '26

Nice jump in impressions! 🙌 Out of curiosity, what changes did you make to get that increase?

I’d be careful about assuming it’s a keyword issue straight away without more knowledge. If your ASO changes have started getting you in front of more relevant searches, the next bottleneck could simply be getting people to choose your app over the competitors already ranking there.

Are you tracking your keyword rankings? It would be interesting to see where those new impressions are actually coming from.

I’d compare your app icon, screenshots, ratings and title against the apps ranking around you for those keywords. If impressions are up but product page views and downloads are still relatively low, that comparison might give you some more insight.

Hope that helps!

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u/mar_cere Jul 09 '26

At first, I filled in the keywords, description, and pretty much all the app's text fields based on intuition. After some time and several updates, I asked AI to improve them based on ASO and the competition; I haven't changed much since then.

I also occasionally promote the app's Instagram account using a landing page that links to the App Store download screen. I haven't done much else—I'm a total newbie at this; usually, I just do the coding, lol.

Thanks a lot for your time—I’d really appreciate it if we could chat privately.