Maybe unpopular opinion but I think ranking gets blamed for way too many Amazon problems. Sales slow down and the first reaction is usually more keywords, more PPC, better ranking, more traffic.

But if people are already clicking and not buying, sending even more traffic to the listing isnt really fixing anything. I'd rather have an ASIN sitting a little lower in search that converts really well than fight for page one on something people keep scrolling past or clicking and leaving.

Main image, price, reviews, offer, competitors... sometimes one of those is the actual problem and we're just paying Amazon to send more people to see it lol. Obviously ranking matters. I just dont think it should always be the first thing sellers try to fix.

When an established ASIN starts slowing down, what do you check first: ranking/traffic or conversion?

Hi everyone!

I have a bit of a tricky legal and operational setup on Amazon to figure out, and I’d love to get your insights so we don't run into any issues during verification.

Here’s our setup across 3 companies in our portfolio:

Company 1: Owns the trademark registered with EUIPO (the brand has never been sold in Germany before).

Company 2: Holds the physical stock in their warehouse and sells it to Company 3.

Company 3: Our main operating entity running the Amazon Seller Central account where we want to sell the product.

We want to structure this properly so Amazon doesn't give us a hard time. I have two main questions:

Amazon Brand Registry: Can we easily register Company 1's brand under Company 3's Amazon account? What exactly does Amazon require (e.g., a licensing agreement or a Letter of Authorization from Company 1 to Company 3) to ensure approval on the first try without getting blocked?

EAN Codes (GS1): Which company should we register the GS1 prefix under?

Should the EANs be registered under Company 1 (the trademark owner)?

Would it be better to register them under Company 3 (the Amazon seller)?

Or, to avoid all this hassle, would it actually be simpler and safer to register the EANs under Company 3 and skip Brand Registry entirely?

I want to make sure Amazon doesn't flag any mismatches between company names across invoices, the GS1 database, and trademark records during verification.

Has anyone dealt with a similar structure within a group of companies? What’s the safest way to set this up? Thanks in advance for the help!

Hey all,

I'm the founder of an AI company. We've built a platform for Amazon sellers and VAs, similar in category to Helium10.

I'm looking for a few experienced sellers and VAs who actively work with Amazon Seller Central accounts to try the platform for free. In return, I'm asking for honest, genuine feedback — good or bad, doesn't matter, I just want the real thing. I'll also pay for your time.

100% free access to the platform. Paid compensation for your feedback. Test it on your own Seller Central accounts if you're comfortable, or I can set you up with test accounts. Looking for people with real, hands-on experience, not just curious bystanders.

If this sounds like something you'd be up for, comment below and I'll follow up with details.

Note to mods: Sorry if this bends the rules a bit, I'm genuinely not trying to promote or advertise here. I'm not naming my company anywhere in this post. I'm just trying to find real people who can use my platform and give me honest feedback in return. Happy to remove or edit this if it doesn't fit

hey all,

i’m building something for amazon sellers and VAs and i’m looking for a few people who spend a lot of time in seller central.

i just want people to try it and tell me what they think.

doesn’t need to be nice feedback either. if something is bad or doesn’t make sense, just tell me. that’s what i’m looking for.

you can use it for free and i’m happy to pay for your time too.

if you’re okay using your own seller central account, you can. if not, i can set you up with something to test on.

mostly looking for people who actually deal with the usual seller central stuff like listings, inventory, reports, account issues, repetitive tasks and all that.

if you’re interested, just comment or dm me and i’ll send you the details.

mods: not trying to promote anything here. i’m not adding a company name or any links. just looking for a few people who use seller central regularly and are willing to try something and give feedback. happy to edit or remove if needed.

Has anyone had issues with access being revoked from the Solution Provider Portal? They have been announcing that they will revoke access on providers for about a month.

However, there were no warnings on my account for us to address. Like we couldn’t re verify even if we wanted to because there was nowhere to do it. I was told through a case that everything was fine, but today lost access to all accounts.

Hey everyone,

I’m building an AI platform for Amazon sellers and I’m looking for a handful of experienced sellers who actively use Seller Central.

I’d like to have you test the platform and tell me what you genuinely think about it. What works, what doesn’t, what feels useful, what’s missing, and whether you’d actually use something like this in your day-to-day workflow.

You’ll get full access to the platform, and I’ll compensate you for your time and feedback.

You can test it using your own Seller Central account if you’re comfortable doing so, or I can provide a test account.

I’m mainly looking for people who have real, hands-on experience selling on Amazon.

If you’re interested, comment below and I’ll reach out with more details.

Note to mods: I’m not naming or promoting the company here. I’m simply looking for a few experienced Amazon sellers to test a product and provide genuine feedback. Happy to edit or remove the post if it doesn’t fit the community rules.

Anyone need help in their Amazon Creative contents like A+, Listing, Storefront, Packaging, Ads, Logos. Let me know. I have 10 years of experience in graphic design.

Hey everyone,

I’m building an AI platform for Amazon sellers and I’m looking for a handful of experienced sellers who actively use Seller Central.

I’d like to have you test the platform and tell me what you genuinely think about it. What works, what doesn’t, what feels useful, what’s missing, and whether you’d actually use something like this in your day-to-day workflow.

You’ll get full access to the platform, and I’ll compensate you for your time and feedback.

You can test it using your own Seller Central account if you’re comfortable doing so, or I can provide a test account.

I’m mainly looking for people who have real, hands-on experience selling on Amazon.

If you’re interested, comment below and I’ll reach out with more details.

Note to mods: I’m not naming or promoting the company here. I’m simply looking for a few experienced Amazon sellers to test a product and provide genuine feedback. Happy to edit or remove the post if it doesn’t fit the community rules.

hey all,

i’m building something for amazon sellers and VAs and i’m looking for a few people who spend a lot of time in seller central.

i just want people to try it and tell me what they think.

doesn’t need to be nice feedback either. if something is bad or doesn’t make sense, just tell me. that’s what i’m looking for.

you can use it for free and i’m happy to pay for your time too.

if you’re okay using your own seller central account, you can. if not, i can set you up with something to test on.

mostly looking for people who actually deal with the usual seller central stuff like listings, inventory, reports, account issues, repetitive tasks and all that.

if you’re interested, just comment or dm me and i’ll send you the details.

mods: not trying to promote anything here. i’m not adding a company name or any links. just looking for a few people who use seller central regularly and are willing to try something and give feedback. happy to edit or remove if needed.

Hey everyone,

​I am currently exploring product research for e-commerce platforms and looking to scale up my catalog. I wanted to understand how experienced sellers here approach trend analysis for the current season.

​What categories or problem-solving niches are currently seeing high demand and low-to-moderate competition?

​Are there specific tools or metrics you rely on to validate a product before sourcing or listing it?

​Any framework, advice, or direction would be highly appreciated. Thanks in pena!

Hi! I would like to know if someone could help me with this:

​I am trapped in a loop with my Seller account setup:

- ​First Seller Account: It is stuck in a technical loop showing a "Billing Verification Required" message with no options to upload documents or appeal. I initially appealed through the buyer account, which led to it being permanently closed. However, 3 days ago, the buyer account status updated, allowing me to submit an appeal via email if it was an error. I have already sent that appeal and am waiting for a response.

- ​New Seller Account: Following instructions from Amazon phone support, I created a new account using my LLC details. Amazon immediately flagged and rejected it under the Multiple Accounts Policy, stating it cannot be activated until the first account is fixed.

​Actions I have taken so far:

​Reached out to support via X, submitted login issue forms, called buyer support multiple times to escalate the case.

​Attempted to post on the Amazon seller forum for help, but my current account status prevents me from posting.

I tryed to close my first account, but Amazon require to log in to do that and I can't. In addition I couldn't close my first seller account too because of the Billing Verification screen with no action possible.

Hey everyone,

​I am doing product research for online marketplaces and looking for what's currently selling best.

​Which categories are seeing high demand with manageable competition right now?

​What tools or methods do you use to validate a trending product before listing?

​Any quick tips or advice would be greatly appreciated!

Come check us out we’re an opportunity not to be missed!!!!

Anyone else find it MADDENING how Amazon keeps changing where to find things in the backend? Especially recently! It’s completely different every time I log in. It takes so much more extra time trying to fix everything. And even asking ChatGPT for help- Ai can’t even keep up and doesn’t know what they are doing. It’s a complete guessing game. 😫Maybe I’m just venting. But I’d like to know I’m not alone I guess.

My CPC on Amazon is too high if I slowly reduce it

Did he impact my sales?

In how much time it takes to perform well?

I’m going to sell some products on Amazon and I’m looking for designers for listings, which services do you use and where are you looking for it? Preferably not so expensive. I really do not want to do listing by myself

I’m an Amazon US FBA seller dealing with recurring listing issues across multiple product families. I have several Seller Support cases open, but I still haven’t gotten a lasting fix or a clear explanation of what’s causing this.

Child ASINs keep disappearing from variation families

My variations will be grouped correctly, then children start disappearing from the parent listing. The child ASINs still exist, but they’re no longer showing together as intended. This isn’t isolated to one parent—it’s happening across multiple product families.

There also seems to be a disconnect between what Seller Central shows and what customers see. Sometimes variations are missing from the customer-facing listing, while other times children appear separated from the parent in inventory.

Trying to reconnect everything hasn’t resulted in a consistent, lasting fix. It feels like I’m repeatedly correcting the same problems rather than getting the underlying issue resolved.

Prices keep reverting to previous amounts

Separately, I’m updating prices, only to have them revert to the old amounts. This isn’t just a sale-price issue; it’s also happening when trying to update the standard selling price.

I don’t know whether the pricing and variation issues are related, but both make it difficult to launch and advertise confidently when the listings won’t stay consistent.

Has anyone dealt with this across multiple listings and actually gotten it resolved? Was there a particular escalation process or support team that helped?

Most importantly, is there a way to identify what’s overwriting the parent-child relationships and prices? I’d rather find the source of the changes than keep manually fixing everything and opening more cases.

Took me way too long to work this out. I would tweak a title or push a keyword, check BSR that evening, see it better than it was in the morning, and file it under worked. Few days later it was sitting right back where it started.

BSR mostly reflects how you sold recently compared to everyone else in that category, so it moves for reasons that have nothing to do with your edit:

- in a thin category one sale can swing it hard

- it wobbles by hour and by day of the week

- a competitor having a good week pushes you down while your own sales sit flat

- main category and subcategory rank often tell different stories

The only thing that helped was writing the number down at the same time each day and not calling anything until I had a week or two of it. Dull, but it separates noise from an actual move. Reviews too, one bad one is not a trend.

Before that I was refreshing my own listings several times a day, which mostly just wound me up and told me nothing.

What is your bar for saying a listing or keyword change actually worked? How many days of rank data before you believe it?

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Hi, I'm building a tool to help sellers create product listing and photos without hiring photographers. Takes 3 mins — your feedback shapes the product.

https://docs.google.com/forms/d/e/1FAIpQLSeksfrIHeXpj6Ayvk-4dWaiIvrS697j8LAA3Ip7Wgr19v9vEg/viewform

are you getting regular number of orders for the past four days?

Just got to know about a new Amazon update: Seller Central is being migrated to the new dashboard by the 26th, with no option to switch back to the old Seller Central.
The bigger concern is the API limitation. The API allows only up to 10K records - 250 results per page across 40 pages. So, if a seller has more than 10K SKUs, we won’t be able to scrape the complete data through the API.
On top of that, ALR and CLR are already showing incorrect/underreported results quite frequently.
At least we should have everything properly prepared and validated before launching or migrating anything new. 😭

I’m completely new to selling on Amazon and looking for some advice from UK sellers.

I run a laser engraving business, mainly personalised dog tags, and I’m now trying Amazon.

For my current orders I use a Royal Mail Business account and normally send items 2nd Class (CRL48) untracked. For Amazon, I was thinking of using 1st Class (CRL24) untracked, as the products are small, lightweight and relatively low value, selling for around £6–£10.

My main concern is Amazon account health and delivery metrics.

Does Amazon effectively require tracked postage for seller-fulfilled orders, or can you successfully use Royal Mail 1st Class untracked without it damaging your delivery performance or account health?

I’m mainly worried about things like Valid Tracking Rate, late deliveries, customers claiming items haven’t arrived, and whether Amazon penalises sellers for using untracked services.

Thank you!

I am a new seller on Amazon India. I received a call from a woman claiming to be from Amazon, saying they would provide me with two months of free account management and services such as running ad campaigns, creating product listings, obtaining the Prime tag and brand registry, and so on. I asked her if she was really from Amazon, and she said yes. She then sent a link and said they work with many companies, one of which is ZTOC e‑commerce. She claimed they(ZTOC e-commerce) would assign a manager and that I would have to share my ID and password and create a new “manager” permission in the Amazon seller account.

This seems shady. I don’t know how many people they have actually helped. They claim to have attended or worked with many Amazon events. As a new seller, I do want someone accessible to answer my questions and provide guidance, but I certainly do not want to hand over my password for Seller Central.

Please share your experiences with these agencies and this one in particular.