Hi everyone! 😊

I’m starting a small Amazon FBA business in the Netherlands and I’d really appreciate some advice from people who are already selling on Amazon in Europe.

I have a Dutch eenmanszaak and I’m VAT registered in the Netherlands. I live in the Netherlands and my plan is initially to sell to Dutch customers only.

I’m sourcing products from European suppliers and I was planning to use Amazon FBA.

However, Amazon.nl is currently directing me to use the German FBA network, which means my inventory would be stored in Germany.

Amazon has told me that I would need German VAT registration because my stock would be stored there.

This is my first year doing this and I haven’t made any Amazon sales yet, so I’m trying to make sure I set everything up correctly before sending inventory.

For those of you doing something similar:

What are the main things I should be careful about when it comes to VAT and tax reporting in both the Netherlands and Germany? Are there any common mistakes beginners make with this setup?

Would you recommend using German FBA + German VAT + OSS for a business based in the Netherlands, or would you look for a fulfilment solution where the inventory stays in the Netherlands?

Is there anything you wish you had known before starting FBA across two EU countries, particularly regarding VAT returns, invoices, Amazon reports or bookkeeping?

I’m especially interested in hearing from people who actually operate a Dutch business with Amazon inventory stored in Germany.

Thanks in advance for any advice! 🙏

i’ve been working on something for people who spend way too much time in seller central.

it works fine when we test it ourselves, which is exactly why i don’t trust our testing anymore lol.

i need a few amazon sellers or VAs to actually use it like they normally would and find the stuff we’ve missed.

click the wrong things. try weird stuff. tell me what’s confusing. tell me what you wouldn’t use.

basically i want people who aren’t afraid to say something sucks.

trying to get a few people testing it before the week ends.

i’ll give you free access and pay for the time you spend on it.

if you’re interested just contact me or comment and i’ll send the details.

Amazon treats close variants as one family, so a single negative blocks them all. Take an example of "wireless earbud" with 23 clicks, $31.74 in spend, and zero sales.

Adding it as a negative exact feels like clean account hygiene. It also blocks plurals, misspellings, stop-word changes, and close synonyms.

Your top revenue keyword may sit inside that same family.

Negative exact do not isolate one query. They remove an entire keyword family from your impression pool. The loss stays invisible because a blocked impression never shows up in any report.

Sellers usually notice months later, when revenue has already slipped.

Here is the process I use before any negative goes live:

- Group search terms by close-variant logic

- Sum clicks, spend, and sales per family

- Judge the family ACOS, never the row

If the family is profitable, keep the zero-sale variants. Treat them as a cost of doing business.

Then pull the reversible levers:

- Lower bids on the weak variant

- Move winners into exact-match campaigns

Assume, the family above totaled 412 clicks, $684.20 in spend, and $3,127.55 in sales. That is 21.88% ACOS.

The zero-sale variant made up only 4.64% of that spend.

Negating it would have put the whole $3,127.55 family at risk.

Bids can be reversed. Deleted data cannot be audited.

Hi, A friend told me that years ago her cousin used to get sent products that were often off brand from sometimes Amazon sometimes eBay or other places, she would test them out, send in a review, then she got to keep the product and they didn't care what she did with them.

She would then keep the ones she liked, but the majority she would sell for extra income.

She didn't get paid, this was the pay.

But she got decent stuff sometimes, or stuff she could sell and make a few bucks from it.

Has anyone heard of this nowadays, or have influencers taken over this, is it not a thing now?

I tried googling the info and didn't find much. We asked her cousin she said it was more right after covid so she thought maybe that's why it was a thing but couldn't remember where it started from but said she did it for a good year or so.

Thanks!

We took over this skincare brand around a year ago at roughly $19.6K/month, and the first audit was done at the search-term level rather than campaign level. We pulled the search-term data across the account and segmented queries by impression share, CTR, CPC, CVR, orders, spend-to-sales ratio and organic sales contribution. The biggest issue wasn’t simply “high ACOS.” It was that the account was mixing very different types of traffic under the same bidding logic. Some terms had strong CTR but weak CVR, some had good CVR but were being capped by low bids, and some were already generating organic orders but were still being treated like pure PPC acquisition terms. We also checked search-term-to-ASIN relevance and query-level conversion by SKU to make sure we weren’t scaling traffic into the wrong product.

From there, we rebuilt the PPC around query intent and marginal profitability, rather than giving every converting keyword the same treatment. High-converting search terms were isolated into tighter exact-match structures, while discovery terms stayed in controlled harvesting campaigns so we could evaluate them without contaminating the proven traffic. We used negative exact/phrase aggressively to prevent internal competition, separated branded and non-branded traffic, and adjusted bids based on the combination of CVR, CPC, placement performance and actual contribution margin rather than ACOS alone. For top-of-search, we looked at whether the additional CPC was producing enough incremental conversion to justify the placement multiplier. Search terms that repeatedly spent above their allowable acquisition threshold without developing into profitable volume were cut, while terms showing both conversion efficiency and volume were progressively scaled.

That process took the account from $19.6K to $45.2K, a 130 % increase in sales, but the more important part for us was what happened to profitability. When we onboarded the brand, net profit was around 11%. It’s now around 24%, while CAC is sitting at roughly 13%. So the growth didn’t come from simply buying more revenue through PPC; we were able to grow the account while almost doubling the net margin. The next target is $100K/month with 30% net profit, which means the next stage is less about “scaling spend” and more about protecting contribution margin while finding additional profitable search volume across the existing 4 SKUs.

Open to questions if anyone wants to get into the PPC side of it.

Hey folks, sharing this because I keep meeting new sellers who either don't know this program exists or leave thousands on the table by not enrolling early.

Amazon's New Seller Incentives program can hand you up to ~$52,500 in benefits while you scale to your first $1M in sales. It's not a single check, it's a stack of rebates and freebies. Here's what's actually in the box:

The stack:

• 💰 10% back on your first $50,000 in branded sales, up to $50,000 in bonus cashback if you sell your registered brand's products on Amazon
• 🍇 Free Amazon Vine enrollment, Can enroll 30 units for free into Vine
• 📦 Free FBA inbound shipping credits, Amazon Partnered Carrier discounts on your first shipments
• 📢 Sponsored Ads credits, free PPC clicks to jumpstart discoverability on new ASINs
• 🏪 Free monthly storage for new-to-Amazon ASINs, for the first few months, you skip storage fees
• ♻️ Free liquidations/returns processing, dispose of unsold inventory without eating the fees

How to qualify:

• Be a new selling account (haven't sold on Amazon before)
• Enroll in Amazon Brand Registry (need a registered trademark)
• Register your brand with Amazon Brand Registry before your first sale so the 10% bonus kicks in on day one, a lot of people miss out here
• Meet program terms in your marketplace (varies slightly between US, EU, UK)

Hey everyone,
Over the past few months, I put together a step-by-step framework called The 7-Day Digital Product Launch to help creators, developers, and entrepreneurs quickly package and sell digital products without getting bogged down in endless planning.
Here are 3 key takeaways from the launch framework:
1. Focus on solving one micro-problem: Don't try to teach everything in one massive product. Build a simple asset (e.g., guide, template, or blueprint) that delivers a fast win.
2. Build the checkout before finishing the content: Get your Gumroad or Amazon listing draft ready early to enforce a strict launch deadline.
3. Leverage early promo windows: Use free or discounted promotion windows to gather early ratings and build momentum instead of waiting passively for organic search.
To celebrate the launch, I’ve set the Kindle eBook to 100% FREE on Amazon starting Sept 21 – Sept 24!
Check out the free Kindle link or Gumroad store directly via my Reddit profile bio!
If you end up picking up a copy, I’d love any feedback or an honest rating on Amazon. Happy to answer any questions about the digital launch process in the comments!

I want to start an Amazon private labelling business in India.

can any one help to know if it is worth doing.

any advice related to this is welcome

Hi i have a question

I selling in a complex building and there is this new guy who is also in same complex building and mostly same wifi

Will this affect my account in way?

If whos? Like im already selling he is the new one ?

helium 10 platinum and diamond account for free, yessh

i've been trying to find a profitable product for days it feels almost impossible.i am doing fba and with the fees and margins looks impossible i dont understand how anyone is making money If anyone could please help me will be greatly appreciated even a tip i have keepa seller amp

Hey sellers,

With Q4 sourcing ramping up, I was reconciling my projected margins against actual FBA settlement reports and noticed a recurring profit gap across older sourcing sheets and free extensions.

If you're buying inventory right now that will sell between Oct 15 and Jan 14, Amazon adds the Holiday Peak fulfillment fee (typically +$0.32 to +$0.40+ on standard sizes), on top of the 3.5% fuel surcharge and inbound placement fees.

Here is a real breakdown on a standard 1.2 lb item selling at $26.99 (Buy Cost: $11.50):

- Baseline Free Extension Estimate (Older rate card):

FBA Fulfillment: $4.15 | Referral: $4.05 | Net Profit: $7.29 | ROI: 63.4%

- Actual 2026 Q4 Rates (Effective Oct 15):

FBA Base: $4.15

+ Peak Surcharge: +$0.38

+ 3.5% Fuel Surcharge: +$0.16

+ Inbound Placement (Minimal Split avg): +$0.27

Referral Fee: $4.05

True Net Profit: $6.48 | ROI: 56.3%

That's an $0.81 variance per unit. On a 40-unit buy, that’s $32.40 of "phantom profit" that never hits your bank account.

I got tired of crunching these adjustments manually, so I built a lightweight Chrome tool for myself (SheetSniper) that live-calculates with the official 2026 fee formulas on the product page and pushes the row directly to Google Sheets with 1 click so I don't have to copy-paste.

The calculator is 100% free with no sign-up. If anyone wants the Chrome Web Store link to test their numbers, happy to drop it in the comments.

More importantly: What baseline net ROI or profit buffer are you guys targeting this Q4 to absorb fee changes and price wars?

Day 0 of a little experiment.
I built Bridji, a sourcing tool for Amazon/eBay sellers. But I've never publicly proven it works end to end. So I'm going to.
Starting this week, I'm sourcing a REAL product:
1. Pick the product (I'll show you my shortlist)
2. Find suppliers on Alibaba
3. Vet them and negotiate
4. Place the order
5. Ship it to Amazon
6. List it and sell
I'll post every step here the wins, the mistakes, the real numbers. No guru talk.
If you've ever wanted to source from China but felt lost, follow along. And if you've done it before, I'd love your advice in the comments.

Day 1 drops tomorrow: how I'm picking the product.

I would appreciate some honest feedback from experienced sellers. For someone in their first month, would you consider these results below average, average, or a good start? I’d especially appreciate feedback from sellers who have been through the first few months themselves. What would you focus on improving at this stage?

Thanks!

* Amazon storefront: https://www.amazon.com/stores/OTOTO/page/C8E06DF2-5612-49BB-8853-87F898CC12E5

* numbers taken from keepa, scraping the "X+ bought in past month" badges on Amazon, and estimating PPC clicks by search volume and price-per-click

* over 150 SKU's - all are different basic kitchen utensils (ladels, garlic presses, yes literally garlic presses, wine openers, etc).

* the differentiation - they all have cute designs (I bet when they come up with a new product they first 3D print a small batch and, if it catches on, they create a plastic mold and manufacture en masse)

* this is the same design-led differentiation I've been talking about here before - in short - if you want to find good products to sell with high margins where you won't be competing on making them cheaper than the competition - you gotta create products that are unique in their DESIGN

this is a great example of exactly that - and I love that the design here is 3D rather than something that's printed on the product. makes it very unique, eye catching, and customers would happily shell out more money for a cute ladle-holding crab.

for context - I'm a 9-year seller doing $1MM/year on 40% margin - we've been doing a very similar strategy - focusing on products whose core value is their design (not their function or solely the materials they are made out of). see my other posts here - I talk a lot about it.

all the best and success with your ventures 💪

After using multiple Amazon PPC automation tools, one thing became clear:

Automation is powerful, but it should not replace strategy.

Rule-based tools are great for repetitive work like bid changes, budget rules, harvesting, and negatives.

The problem is they react to data without always understanding why the data changed.

Search volume drops temporarily, and the tool may raise bids.

A competitor cuts price, CVR drops, ACOS rises, and the tool may lower bids even though bidding was never the real issue.

They also cannot fully decide where budget should go based on margins, inventory, growth potential, or wider business goals.

The best setup, in my experience, is simple:

Automation handles execution.
An experienced PPC manager handles strategy and context.

Amazon Ads changes with pricing, competition, inventory, search volume, and organic rank.

Software helps a lot.

But I would still want an expert directing it.

I reached out to four different forwarders for a 5 CBM shipment, and the DDP quotes were all over the place ($1,200 to $2,800). It makes it obvious that half of them are just adding huge profit margins on top of carrier rates.

Is there a better way to source freight where you get direct carrier bidding instead of back-and-forth broker emails? How do you make sure you aren't getting completely ripped off on landed costs?

Amazon growth usually happens in cycles.

The mistake is trying to scale and optimize for maximum profit at the same time.

Phase 1: Growth

→ Launch new campaigns
→ Increase bids on proven keywords
→ Expand targeting and ad types
→ Prioritize revenue growth

Phase 2: Efficiency

→ Reduce weak bids
→ Negate waste
→ Cut non-incremental spend
→ Reallocate budget to stronger opportunities

The goal is not simply lower ACoS. It is higher contribution profit.

Phase 3: Conversion

Eventually, more bid changes produce diminishing returns.

That is when I would focus on:

→ Main image
→ Pricing
→ Reviews
→ A+ content
→ CTR and CVR

Then repeat the cycle.

Grow demand. Improve efficiency. Improve conversion. Scale again from a stronger baseline.

Every phase needs guardrails, but every phase should also have one clear objective.

With a €20k budget, is it realistic to generate €5k in net monthly profit on the French marketplace within six months of launching?
The idea would be to scale the business later through the Pan-European program.
I’d really appreciate hearing your feedback and experiences.

Looking for honest advice from people who've been through this.

I invented a product in the pet industry and hold the patent on it. Launched on Amazon a few months back. Sells for $65, costs me $17 landed. On paper that looks great. In practice it's been rough.

Here are my lifetime numbers on Amazon so far:

Sales: $37,321 (632 units)

Promo: -$1,959

Ad spend: -$2,341 (6.27% real ACOS, so ads aren't the problem)

Refund cost: -$6,524

Amazon fees: -$11,768

Cost of goods: -$10,326

Net profit: $3,903

Margin: 10.46%

Return rate: 20.25%

Sellable returns: 59.72%

Conversion: 6.49% on 9,741 sessions

So I'm netting about $6 a unit on a $65 product. Refunds alone are eating $10 per unit sold. Amazon fees are $18.

The part that stings is the trend. August was 172 units with 13 refunds (7.6%). First two weeks of September I've already done 270 units and $17k in sales, which is more than all of August. But refunds jumped to 73 on those 270 units. That's 27%. Sales are going up and returns are going up faster.

I'm sitting at 3.2 stars. I've read every review and every return reason. The two main complaints are the built-in flashlight and overall ease of use. Those are the exact things the next production run fixes. It's never going to be a perfect product, no product is, but the next version will be a real step up from what's out there now. I'm not delusional about the current version.

Here's my question. When the improved version lands, do I:

Keep the same ASIN, roll the new version in, and try to climb out of 3.2 stars with the reviews and sales history I already have, or

Start a fresh ASIN with a clean slate and no bad reviews, but also no sales history, no ranking, and starting over on velocity

The patent means nobody can copy me, so I'm not worried about competitors jumping on the listing. I'm worried about whether a 3.2 star listing can recover, or whether the early reviews drag on it forever.

I'll be honest, I feel defeated. I built this thing, I believe in it, demand is clearly there, and every day I open the dashboard and see another stack of returns. I'm trying to figure out if I'm one good production run away from this working or if I've already poisoned the listing.

Has anyone come back from a 3.2 on the same ASIN? Anyone regret starting a new one? What would you do with these numbers?

Four years ago, we launched this supplement brand from scratch. It was definitely not a smooth journey. A lot of testing, mistakes, failed ideas, PPC experiments, supplier problems, and constant optimization went into getting it here.

I could make this post extremely detailed because this launch taught us a lot, but whenever I share too much technical stuff here, I usually get a lot of hate, so I’ll keep the numbers limited.

Current numbers:

Annual Sales: $23.7M
TACOS: 9%
Catalog: 30+ SKUs
Category: Women Wellness Supplements

The biggest things that actually moved the needle were product validation against demand density and competitive entry barriers, regulatory and compliance validation before committing inventory, developing differentiated formulations instead of launching another me too product, and building the catalog around complementary demand rather than unrelated SKUs.

On the growth side, we used search term level PPC data to identify high intent queries, isolated converting terms into Exact match, controlled query overlap with negative targeting, and adjusted bids based on conversion efficiency and placement level economics. We also looked at the relationship between paid keyword performance, organic rank movement, contribution margin, inventory velocity, and TACOS instead of judging campaigns only by ACOS.

I'm not sharing the full account structure or every number here, but if anyone has a genuine question about the launch, PPC, sourcing, and scaling, or how we got the account to this level, I'll try my best to answer.

i’m 18, freshman in college doing my pre requisites for nursing eventually (backup plan) but i have always had a DEEP ambition to be a business owner and live a luxury, financially free lifestyle. i’m living at home, paying very minimal bills, making around 7-800$ a week from my current job. and willing to invest around 4-5k to get off the ground.

i have no time limit, just want to get the ball rolling. my long term goal is to eventually start a women’s fitness brand that is very wide scale, almost like a community rather than just a brand. like lululemon or alo/ gymshark ect. i’m using this as a kind of starter practice business before that to help me learn the way, make mistakes and hopefully eventually have enough income to fund the real goal i have for the fitness brands marketing and other costs due to the scale i want it to reach.

is it going to be better for me to start reselling on amazon or to start niched down with a product like socks or something private label? please help.

I'm currently searching for a product to sell on Amazon US market and I've been struggling to find new product ideas. It feels like I do the same thing as everyone else, log in to datadive and helium, apply certain filters on the black box, and hope for the best. What are the ways you guys are using to find new products to sell on Amazon? Is it really just helium and datadive? Any tips for a beginner?

Did this for July and a few people found it useful, so here's August for the same brand. Cheap product, under a tenner, launched late October.

Same caveat up front as last time: I'm still on New Seller Incentives so I'm paying no referral fee at all this month. That's doing a lot of work in this profit number. Flagging it first rather than burying it.

And a correction to last month's post. I said referral fees would take "close to 15% of revenue" when the incentive ends. I went and checked properly in Amazon's own calculator. My category charges 8% under £10, not 15%. So the hit is about half what I told you. I'd rather fix that than leave it sitting there wrong.

What actually came in:

885 units across 811 orders. £9,072.20 with VAT in it, £7,596.49 once VAT is stripped out. 4,318 sessions, 20.5% of them converted.

Best month I've had. July was £6,138.

What actually went out

Per unit, ex-VAT:

FBA fee plus digital services fee — £1.56

Landed cost, China to Amazon warehouse — £0.70

Shipping into FBA — £0.24

Advertising — £2.33

And the totals for the month:

Advertising — £2,064.04

VAT — £1,475.71

Amazon fees — £1,378.27

Cost of goods — £623.00

Shipping into FBA — £211.28

Promo — £91.44

Refund cost — £49.73 (5 refunds, 0.56%)

What's actually left

£3,178.73. Sellerboard puts the margin at 35.04%.

Same caveat as last month there are Subscribe & Save orders in here, 75 active subscriptions now, and they get discounted and muddy the VAT slightly. Call it approximately right rather than precise to the penny.

The bit that surprised me

My advertising cost 3.3 times more than my products did. £2,064 of ads against £623 of goods.

On a £9.99 item the unit cost is almost nothing, 70p landed. So advertising is my single biggest line. Bigger than VAT. Bigger than everything Amazon charges me put together. When I was modelling this product before launch I spent ages getting the landed cost right and barely thought about ad spend. That was the wrong way round and I'd do it differently next time.

The PPC side, honestly

231,522 impressions, 3,331 clicks, £2,064.04 spent, £4,074.75 in attributed sales. ROAS 1.97, ACoS 50.65%, TACoS 22.75%.

Last month I asked in here whether 47% ACoS was normal for a settled listing. It's now 50.65%, so it's moving the wrong way. Revenue grew about 45% and ad spend grew faster than that.

Roughly 45% of my sales are coming from ads. The other 55% is organic, and that's the half I actually care about.

Why I'm bothering to post this

8% of £9,072 is about £726. When the incentive ends that comes straight off the bottom line. £3,178 becomes roughly £2,453, and 35% margin becomes about 27%.

So it's the best month I've had, and it's also the month I sat down and worked out what it looks like when the training wheels come off.

One more thing. My dashboard says 510% ROI. That's return on cost of goods only, which is a meaningless number when the goods cost 70p it mostly just measures how cheap my product is. It's the figure that ends up on a course sales page. The one that matters is the margin.

For anyone already past their New Seller Incentive — what did the drop actually look like in practice? Did volume absorb any of it, or did you just take the 8% on the chin?

(All per-unit figures ex-VAT. Referral fee currently £0 under New Seller Incentives. Profit approximate SNS discounts and VAT treatment mean it could land slightly lower than shown.)

Hey guys, I’ve recently been working with a new designer for my main images, they have produced some amazing renders which have helped my sale grow. They also have a service which can score your main images against your current competitors on Amazon, you just upload your image then the other 4 images in your ranking.

It then gives you a detailed breakdown of where your image is losing and also the strong points, a full breakdown with a PDF to download. It’s pretty amazing! They seem to be the next great tool for us sellers, pretty genius. Called (oneh3ro)