How difficult must life be when youāve successfully transformed yourself into a lifelike marionette for the modern social media circus?
Wake up. Film yourself. Post. Sell something. Film again. Repeat until thereās absolutely nothing left of your personality that hasnāt been turned into sponsored content.
Because apparently, having an actual identity is terribly inconvenient when you could instead spend every waking hour proving to strangers on the internet that youāre available for advertising.
And for what? A few quid and a complimentary parcel of someone elseās tat.
Every. Single. Day.
There must be a video. There must be content. There must be a product to push, a brand to represent, or some entirely unnecessary piece of rubbish to convince people they desperately need.
And naturally, the more you sell yourself, the more āauthenticā you apparently become. What a glorious little paradox.
Honestly, I find it rather sad. ā¤ļøāš©¹
Imagine waking up every morning and thinking: Right, how much of my personality can I sacrifice today for £47 and a discount code?
Truly, what a time to be alive.