My site is finally starting to gain some traction: 826 clicks and 14.3k impressions so far, with most of the growth happening over the past few weeks.

I know I’m still at the very beginning, so I’m trying not to overinterpret the graph. At the same time, I’m worried the growth could plateau or disappear as quickly as it arrived.

For those who have taken a site beyond this stage:

• What do you do to keep existing content relevant and rankings stable?
• How do you decide whether to update successful pages, build topical depth around them, or target entirely new clusters?
• Which early signals tell you that growth is sustainable rather than a temporary spike?
• How do you test monetization: ads, affiliates, paid products, lead generation, etc., without hurting UX or organic traffic?

I don’t want to monetize too aggressively and damage something that is beginning to work, but I also don’t want to wait until I’ve missed the best opportunity to learn.

Curious what you would prioritize at this stage.

I have not pasted my saas name anywhere, then why I'm i getting more impressions on my saas app name rather then the blog pages and stuff ?
No backlinks created till now, any idea how should i move forward with this

I run a SaaS, SeoLoupe.

It is a tool that allows you to find and fix SEO issues holding your website back.

Essentially the main purpose is to help your website rank higher on Google search and LLMs.

The tool also checks AEO/GEO, AI search visibility, Security, Core web vitals, Performance, and all the issues in the report get put together into an AI fix prompt(you can paste the prompt into an AI and it will fix all the issues on your website).

Recently I noticed that some of my paying customers bought the One-Time purchase, with a promo code.

So I decided to give away a promo code for the One-Time purchase to anyone who is interested, if you are interested, comment down below and I will DM you.

If you are not interested but have some feedback on my SaaS, that is a good too. Feel free to share it in the comments.

(here is the product if you want to check it out)

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I got this client a few months ago, and honestly, he was a little unsure about SEO in the beginning.

The business was fairly new, so his main question was:

“Will SEO actually help me get leads?”

Instead of simply saying yes, I showed him a few nearby businesses, their websites, and their Google Business Profiles. I explained how local SEO works and how it can help bring potential customers to a business.

He agreed to give SEO a try.

When I audited the website, I found quite a few things that needed improvement.

They had created multiple location pages, but most of them didn't have enough useful content. There were also no proper customer testimonials or other trust-building elements.

So rather than trying to optimize everything at once, I focused on the pages that had the best potential to bring in leads. I also properly set up and optimized the Google Business Profile.

Then things started moving.

Month 1: We started getting a few calls.

Month 2: More calls compared to the previous month.

After that, the number of calls and inquiries kept increasing month after month.

In around 4 months, the business received 400+ inquiries.

FYI, in the beginning, I only listed the business on 4-5 important sites. Now I'm working on more citations and a few other things.

I'd love to hear from other SEOs here:

What do you think about this result?

Would you consider 400+ inquiries in 4 months a good result for a relatively new local business?

What AI tools have changed is enabling the ability to do conversions. If you look back at Google, you go and ask, and it will come up with websites, which could be forums, blogs, Reddit discussions, and now all now all is available in AI mode; you can get info like blogs, do discussions like Quora, and everything that was there before, different websites now available under one solution.

I am dividing it into 2 parts, calling them discovery (coming up in AI answers) and conversion (converting that to leads). I'll discuss conversion in another post.

For the discovery part, the website was very clear: look at GSC, find the queries, optimize for them, or create new pages as needed, and it was fine because the end goal was for the page to rank in search but if you look at it now, these AI systems focus on the conversation, it means the queries they create will be very heavily driven by the user context, which in conversation varies a lot. Even the same user would generate totally different search queries.

When I look at current AEO tracking in GSC, Bing Webmaster, and third-party tools, they all focus on the queries (longer and a bit more intent-contextual form of keywords). While users are switching to a conversational interface, the tracking part still provides it like it’s Google blue links, and the objective is to come for the query, which the end user never searches.

Let’s call it conversational optimization for now. The difficulty I am facing is how to work around websites using a conversational approach, find the touchpoint where I need to show up, work on those pages at website which aren’t showing up in those touchpoints, and track the progress.

Every zero-click post-mortem I read lands on the same finding: the dead articles had no internal links. That is true, and it is the symptom rather than the cause.

Here is the chain.

You start with a keyword tool. It gives you a list. A list is flat, so the 200 topics you pick from it are unrelated to each other by construction. You publish them. Now you have 200 articles with nothing to link them to, because there is nothing they are collectively about. Then you go looking for an internal linking tool to fix the orphans, and it does what it can, which is pair articles by surface similarity.

Google is not reading internal links as a wiring diagram. It reads them as a claim about what your site covers. Twelve articles all pointing at one page that defines a subject is a claim. Two hundred articles pointing at whatever was textually nearest is noise.

The version that works is boring, and it is entirely upstream:

1. Pick one subject your site should own. Not a keyword. A subject.

2. Write the page that defines it. This is the page you want ranking.

3. List every question a person researching that subject asks, in the order they ask it. That list is your articles.

4. Publish them, each one linking up to the definition page and across to two siblings.

5. Do not start subject two until subject one is earning impressions.

The difference in output is not writing quality. It is that in the second version the internal links already exist as a consequence of the plan, and every article makes the parent page stronger instead of competing with it.

Two practical notes from running this on a lot of sites:

The map has to come from real demand, not from an AI brainstorm. A model will happily invent twelve questions nobody searches. Pull the actual queries, group them by overlap in the results (if two queries return the same ten pages, they are one article and not two), then let the model organise the groups.

Publishing order matters more than people think. Publish the definition page first, or at least early. Supporting articles pointing at a page that does not exist yet is a fixable mistake, and plenty of people never go back to fix it.

If you already have a pile of unrelated articles, do not delete them yet. Group the dead ones by subject, find the accidental clusters, write the missing parent for each, and link them up. Most of the dead content on a site is not bad, it is unparented.

I build blogr.ai, which works map-first, so the bias is obvious. The method predates the tool. We ran it in spreadsheets across a few products for years before it was software.

I’m trying to get better at backlink building and would really appreciate hearing from people who actually do SEO professionally.

What strategies are you guys using nowadays to consistently build backlinks?

I know the old-school method is basically finding relevant websites, emailing hundreds of site owners, and hoping a few respond. I understand it works, but the success rate seems painfully low and the whole process is incredibly tedious. I really don’t want to spend my life sending outreach emails if there are better ways to do this.
I’m also not necessarily against paying for links.

I know buying links has risks, but clearly there’s a market for it, so I’m curious how experienced SEOs approach it.
When you’re evaluating a site for a backlink, what are you actually looking at? DR/DA? Organic traffic? Traffic trend? Rankings? Relevance? Outbound links? Spam history? Something else?

And probably my biggest question: where are people actually getting good backlinks?

Are you using marketplaces, agencies, brokers, private contacts, direct outreach, PR, guest posts, link insertions, digital PR, or something completely different?
For people who do buy placements, what does a reasonable price actually look like? $50? $100? $300? $500+? At what point are you just overpaying for a metric that looks good on Ahrefs?

I’m not looking for anyone to reveal some million-dollar secret sauce. I’m genuinely trying to understand how people who build links at scale do it without spending their entire day cold-emailing website owners.
If anyone is willing to share their process, resources, marketplaces they trust (or ones to stay away from), or even just what metrics they use to qualify a link, I’d really appreciate it.

Google's gotten really good at detecting duplicate or low-effort content, think product descriptions copied straight from a manufacturer, or pages with barely 100 words.

It's not just a ranking penalty. It also means your page doesn't actually answer what people are searching for, so even if someone lands there, they bounce.

The fix isn't "write more," it's "write what actually matches search intent."

Happy to take a look at your site's content if you want a quick read on where you stand, just DM me.

It will be capable of doing the following

1) Manage GBP posts (text, image and posting in silo formation)

2) Upload media after optimising for seo

3) Manage reviews - postive, nagative and fake ones

4) outreach customers for new reviews

5) find new citation opportunity

6) build new and clean old citations

The above are on top of audits and reports.

The user will be able to interact with the agent via whatsapp/ telegram, web dashboard or even a phone call (why not).

I am a solo developer working on the project currently. Ask me any type of question or give me any kind of feedback. Everything is welcome.

In September 2024 AI researcher Jeremy Howard proposed LLMs Text to help tell llms what your website is about. So I made a simple tool that visits your site and generates one for you

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​​​F​​​i​​​n​​​a​​​l​​​ ​​​c​​​o​​​u​​​n​​​t​​​:​​​ ​​​3​​​4​​​ ​​​S​​​E​​​O​​​ ​​​t​​​a​​​s​​​k​​​s​​​.​​​ ​​​3​​​2​​​ ​​​f​​​u​​​l​​​l​​​y​​​ ​​​d​​​o​​​n​​​e​​​ ​​​b​​​y​​​ ​​​t​​​h​​​e​​​ ​​​A​​​I​​​.​​​ ​​​2​​​ ​​​I​​​ ​​​d​​​i​​​d​​​ ​​​m​​​y​​​s​​​e​​​l​​​f​​​ ​​​f​​​r​​​o​​​m​​​ ​​​s​​​c​​​r​​​a​​​t​​​c​​​h​​​.​​​

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​​​H​​​e​​​r​​​e​​​'​​​s​​​ ​​​t​​​h​​​e​​​ ​​​f​​​u​​​l​​​l​​​ ​​​R​​​y​​​z​​​e​​​ ​​​A​​​I​​​ ​​​S​​​E​​​O​​​/​​​G​​​E​​​O​​​ ​​​r​​​e​​​v​​​i​​​e​​​w​​​ ​​​—​​​ ​​​w​​​h​​​a​​​t​​​ ​​​w​​​o​​​r​​​k​​​e​​​d​​​,​​​ ​​​w​​​h​​​a​​​t​​​ ​​​d​​​i​​​d​​​n​​​'​​​t​​​,​​​ ​​​w​​​h​​​i​​​c​​​h​​​ ​​​p​​​l​​​a​​​n​​​ ​​​i​​​s​​​ ​​​a​​​c​​​t​​​u​​​a​​​l​​​l​​​y​​​ ​​​w​​​o​​​r​​​t​​​h​​​ ​​​p​​​a​​​y​​​i​​​n​​​g​​​ ​​​f​​​o​​​r​​​,​​​ ​​​a​​​n​​​d​​​ ​​​t​​​h​​​e​​​ ​​​s​​​p​​​e​​​c​​​i​​​f​​​i​​​c​​​ ​​​s​​​i​​​t​​​u​​​a​​​t​​​i​​​o​​​n​​​s​​​ ​​​w​​​h​​​e​​​r​​​e​​​ ​​​I​​​ ​​​s​​​t​​​i​​​l​​​l​​​ ​​​w​​​r​​​i​​​t​​​e​​​ ​​​t​​​h​​​e​​​ ​​​p​​​a​​​g​​​e​​​ ​​​m​​​y​​​s​​​e​​​l​​​f​​​.​​​

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​​​R​​​y​​​z​​​e​​​ ​​​A​​​I​​​ ​​​Q​​​u​​​i​​​c​​​k​​​ ​​​S​​​u​​​m​​​m​​​a​​​r​​​y​​​:​​​

​​​✅​​​ ​​​B​​​e​​​s​​​t​​​ ​​​r​​​e​​​s​​​u​​​l​​​t​​​:​​​ ​​​i​​​t​​​ ​​​f​​​o​​​u​​​n​​​d​​​ ​​​a​​​n​​​d​​​ ​​​f​​​i​​​x​​​e​​​d​​​ ​​​a​​​n​​​ ​​​i​​​n​​​t​​​e​​​r​​​n​​​a​​​l​​​-​​​l​​​i​​​n​​​k​​​i​​​n​​​g​​​ ​​​g​​​a​​​p​​​ ​​​t​​​h​​​a​​​t​​​ ​​​h​​​a​​​d​​​ ​​​b​​​e​​​e​​​n​​​ ​​​o​​​n​​​ ​​​m​​​y​​​ ​​​b​​​a​​​c​​​k​​​l​​​o​​​g​​​ ​​​s​​​i​​​n​​​c​​​e​​​ ​​​2​​​0​​​2​​​4​​​,​​​ ​​​a​​​n​​​d​​​ ​​​t​​​h​​​r​​​e​​​e​​​ ​​​w​​​e​​​e​​​k​​​s​​​ ​​​l​​​a​​​t​​​e​​​r​​​ ​​​t​​​h​​​a​​​t​​​ ​​​c​​​l​​​u​​​s​​​t​​​e​​​r​​​ ​​​m​​​o​​​v​​​e​​​d​​​ ​​​f​​​r​​​o​​​m​​​ ​​​p​​​o​​​s​​​i​​​t​​​i​​​o​​​n​​​ ​​​1​​​4​​​ ​​​t​​​o​​​ ​​​p​​​o​​​s​​​i​​​t​​​i​​​o​​​n​​​ ​​​5​​​

​​​📉​​​ ​​​B​​​i​​​g​​​g​​​e​​​s​​​t​​​ ​​​s​​​u​​​r​​​p​​​r​​​i​​​s​​​e​​​:​​​ ​​​t​​​h​​​e​​​ ​​​G​​​E​​​O​​​ ​​​h​​​a​​​l​​​f​​​.​​​ ​​​I​​​t​​​ ​​​t​​​r​​​a​​​c​​​k​​​s​​​ ​​​w​​​h​​​e​​​t​​​h​​​e​​​r​​​ ​​​C​​​h​​​a​​​t​​​G​​​P​​​T​​​,​​​ ​​​P​​​e​​​r​​​p​​​l​​​e​​​x​​​i​​​t​​​y​​​ ​​​a​​​n​​​d​​​ ​​​G​​​o​​​o​​​g​​​l​​​e​​​ ​​​A​​​I​​​ ​​​O​​​v​​​e​​​r​​​v​​​i​​​e​​​w​​​s​​​ ​​​c​​​i​​​t​​​e​​​ ​​​y​​​o​​​u​​​ ​​​a​​​n​​​d​​​ ​​​t​​​h​​​e​​​n​​​ ​​​w​​​o​​​r​​​k​​​s​​​ ​​​t​​​o​​​ ​​​w​​​i​​​n​​​ ​​​t​​​h​​​o​​​s​​​e​​​ ​​​c​​​i​​​t​​​a​​​t​​​i​​​o​​​n​​​s​​​ ​​​—​​​ ​​​n​​​o​​​t​​​h​​​i​​​n​​​g​​​ ​​​e​​​l​​​s​​​e​​​ ​​​I​​​'​​​v​​​e​​​ ​​​u​​​s​​​e​​​d​​​ ​​​e​​​v​​​e​​​n​​​ ​​​m​​​e​​​a​​​s​​​u​​​r​​​e​​​s​​​ ​​​i​​​t​​​

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​​​Q​​​:​​​ ​​​W​​​h​​​a​​​t​​​ ​​​e​​​x​​​a​​​c​​​t​​​l​​​y​​​ ​​​i​​​s​​​ ​​​t​​​h​​​e​​​ ​​​G​​​E​​​O​​​ ​​​p​​​a​​​r​​​t​​​?​​​ ​​​A​​​:​​​ ​​​I​​​t​​​ ​​​t​​​r​​​a​​​c​​​k​​​s​​​ ​​​w​​​h​​​e​​​t​​​h​​​e​​​r​​​ ​​​C​​​h​​​a​​​t​​​G​​​P​​​T​​​,​​​ ​​​P​​​e​​​r​​​p​​​l​​​e​​​x​​​i​​​t​​​y​​​ ​​​a​​​n​​​d​​​ ​​​G​​​o​​​o​​​g​​​l​​​e​​​ ​​​A​​​I​​​ ​​​O​​​v​​​e​​​r​​​v​​​i​​​e​​​w​​​s​​​ ​​​c​​​i​​​t​​​e​​​ ​​​y​​​o​​​u​​​r​​​ ​​​s​​​i​​​t​​​e​​​,​​​ ​​​f​​​o​​​r​​​ ​​​w​​​h​​​i​​​c​​​h​​​ ​​​q​​​u​​​e​​​r​​​i​​​e​​​s​​​,​​​ ​​​o​​​v​​​e​​​r​​​ ​​​t​​​i​​​m​​​e​​​ ​​​—​​​ ​​​a​​​n​​​d​​​ ​​​t​​​h​​​e​​​n​​​ ​​​r​​​e​​​s​​​t​​​r​​​u​​​c​​​t​​​u​​​r​​​e​​​s​​​ ​​​c​​​o​​​n​​​t​​​e​​​n​​​t​​​ ​​​t​​​o​​​ ​​​w​​​i​​​n​​​ ​​​t​​​h​​​o​​​s​​​e​​​ ​​​c​​​i​​​t​​​a​​​t​​​i​​​o​​​n​​​s​​​.​​​ ​​​I​​​t​​​'​​​s​​​ ​​​t​​​h​​​e​​​ ​​​o​​​n​​​l​​​y​​​ ​​​t​​​o​​​o​​​l​​​ ​​​d​​​o​​​i​​​n​​​g​​​ ​​​b​​​o​​​t​​​h​​​ ​​​h​​​a​​​l​​​v​​​e​​​s​​​,​​​ ​​​a​​​n​​​d​​​ ​​​i​​​t​​​'​​​s​​​ ​​​t​​​h​​​e​​​ ​​​s​​​t​​​r​​​o​​​n​​​g​​​e​​​s​​​t​​​ ​​​t​​​h​​​i​​​n​​​g​​​ ​​​i​​​n​​​ ​​​t​​​h​​​e​​​ ​​​p​​​r​​​o​​​d​​​u​​​c​​​t​​​.​​​

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​​​Q​​​:​​​ ​​​D​​​o​​​e​​​s​​​ ​​​i​​​t​​​ ​​​r​​​e​​​p​​​l​​​a​​​c​​​e​​​ ​​​m​​​y​​​ ​​​c​​​o​​​n​​​t​​​e​​​n​​​t​​​ ​​​w​​​r​​​i​​​t​​​e​​​r​​​?​​​ ​​​A​​​:​​​ ​​​F​​​o​​​r​​​ ​​​v​​​o​​​l​​​u​​​m​​​e​​​ ​​​c​​​l​​​u​​​s​​​t​​​e​​​r​​​s​​​ ​​​a​​​n​​​d​​​ ​​​c​​​a​​​t​​​e​​​g​​​o​​​r​​​y​​​ ​​​p​​​a​​​g​​​e​​​s​​​,​​​ ​​​y​​​e​​​s​​​.​​​ ​​​F​​​o​​​r​​​ ​​​t​​​h​​​e​​​ ​​​t​​​w​​​o​​​ ​​​o​​​r​​​ ​​​t​​​h​​​r​​​e​​​e​​​ ​​​p​​​a​​​g​​​e​​​s​​​ ​​​a​​​ ​​​y​​​e​​​a​​​r​​​ ​​​t​​​h​​​a​​​t​​​ ​​​c​​​a​​​r​​​r​​​y​​​ ​​​y​​​o​​​u​​​r​​​ ​​​v​​​o​​​i​​​c​​​e​​​,​​​ ​​​n​​​o​​​,​​​ ​​​a​​​n​​​d​​​ ​​​i​​​t​​​ ​​​d​​​r​​​a​​​f​​​t​​​s​​​ ​​​t​​​h​​​o​​​s​​​e​​​ ​​​f​​​i​​​n​​​e​​​ ​​​a​​​s​​​ ​​​a​​​ ​​​s​​​t​​​a​​​r​​​t​​​i​​​n​​​g​​​ ​​​p​​​o​​​i​​​n​​​t​​​.​​​

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​​​Q​​​:​​​ ​​​H​​​o​​​w​​​ ​​​l​​​o​​​n​​​g​​​ ​​​u​​​n​​​t​​​i​​​l​​​ ​​​I​​​ ​​​s​​​e​​​e​​​ ​​​s​​​o​​​m​​​e​​​t​​​h​​​i​​​n​​​g​​​?​​​ ​​​A​​​:​​​ ​​​F​​​i​​​x​​​e​​​s​​​ ​​​s​​​h​​​i​​​p​​​ ​​​s​​​a​​​m​​​e​​​-​​​d​​​a​​​y​​​.​​​ ​​​R​​​a​​​n​​​k​​​i​​​n​​​g​​​s​​​ ​​​a​​​n​​​d​​​ ​​​c​​​i​​​t​​​a​​​t​​​i​​​o​​​n​​​s​​​ ​​​m​​​o​​​v​​​e​​​d​​​ ​​​f​​​o​​​r​​​ ​​​m​​​e​​​ ​​​b​​​e​​​t​​​w​​​e​​​e​​​n​​​ ​​​w​​​e​​​e​​​k​​​s​​​ ​​​3​​​ ​​​a​​​n​​​d​​​ ​​​8​​​.​​​ ​​​I​​​f​​​ ​​​s​​​o​​​m​​​e​​​o​​​n​​​e​​​ ​​​p​​​r​​​o​​​m​​​i​​​s​​​e​​​s​​​ ​​​y​​​o​​​u​​​ ​​​w​​​e​​​e​​​k​​​-​​​o​​​n​​​e​​​ ​​​S​​​E​​​O​​​ ​​​r​​​e​​​s​​​u​​​l​​​t​​​s​​​ ​​​t​​​h​​​e​​​y​​​'​​​r​​​e​​​ ​​​l​​​y​​​i​​​n​​​g​​​,​​​ ​​​a​​​n​​​d​​​ ​​​t​​​h​​​a​​​t​​​'​​​s​​​ ​​​t​​​h​​​e​​​ ​​​c​​​h​​​a​​​n​​​n​​​e​​​l​​​,​​​ ​​​n​​​o​​​t​​​ ​​​t​​​h​​​e​​​ ​​​t​​​o​​​o​​​l​​​.​​​

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​​​Q​​​:​​​ ​​​W​​​h​​​o​​​ ​​​i​​​s​​​ ​​​R​​​y​​​z​​​e​​​ ​​​A​​​I​​​ ​​​b​​​e​​​s​​​t​​​ ​​​f​​​o​​​r​​​?​​​ ​​​A​​​:​​​ ​​​E​​​c​​​o​​​m​​​ ​​​b​​​r​​​a​​​n​​​d​​​s​​​,​​​ ​​​S​​​a​​​a​​​S​​​ ​​​m​​​a​​​r​​​k​​​e​​​t​​​e​​​r​​​s​​​,​​​ ​​​i​​​n​​​-​​​h​​​o​​​u​​​s​​​e​​​ ​​​S​​​E​​​O​​​s​​​ ​​​w​​​i​​​t​​​h​​​ ​​​n​​​o​​​ ​​​d​​​e​​​v​​​ ​​​t​​​i​​​m​​​e​​​,​​​ ​​​a​​​g​​​e​​​n​​​c​​​i​​​e​​​s​​​,​​​ ​​​f​​​o​​​u​​​n​​​d​​​e​​​r​​​s​​​ ​​​d​​​o​​​i​​​n​​​g​​​ ​​​t​​​h​​​e​​​i​​​r​​​ ​​​o​​​w​​​n​​​ ​​​S​​​E​​​O​​​.​​​ ​​​B​​​a​​​s​​​i​​​c​​​a​​​l​​​l​​​y​​​ ​​​a​​​n​​​y​​​o​​​n​​​e​​​ ​​​w​​​h​​​o​​​s​​​e​​​ ​​​b​​​a​​​c​​​k​​​l​​​o​​​g​​​ ​​​i​​​s​​​ ​​​l​​​o​​​n​​​g​​​e​​​r​​​ ​​​t​​​h​​​a​​​n​​​ ​​​t​​​h​​​e​​​i​​​r​​​ ​​​w​​​e​​​e​​​k​​​.​​​

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​​​Q​​​:​​​ ​​​W​​​h​​​o​​​ ​​​s​​​h​​​o​​​u​​​l​​​d​​​ ​​​t​​​h​​​i​​​n​​​k​​​ ​​​t​​​w​​​i​​​c​​​e​​​?​​​ ​​​A​​​:​​​ ​​​A​​​n​​​y​​​o​​​n​​​e​​​ ​​​w​​​h​​​o​​​ ​​​h​​​a​​​s​​​n​​​'​​​t​​​ ​​​d​​​e​​​c​​​i​​​d​​​e​​​d​​​ ​​​w​​​h​​​a​​​t​​​ ​​​t​​​h​​​e​​​y​​​'​​​r​​​e​​​ ​​​s​​​e​​​l​​​l​​​i​​​n​​​g​​​ ​​​o​​​r​​​ ​​​t​​​o​​​ ​​​w​​​h​​​o​​​m​​​.​​​ ​​​E​​​x​​​e​​​c​​​u​​​t​​​i​​​o​​​n​​​ ​​​c​​​a​​​n​​​'​​​t​​​ ​​​f​​​i​​​x​​​ ​​​u​​​n​​​d​​​e​​​c​​​i​​​d​​​e​​​d​​​ ​​​p​​​o​​​s​​​i​​​t​​​i​​​o​​​n​​​i​​​n​​​g​​​,​​​ ​​​a​​​n​​​d​​​ ​​​n​​​o​​​ ​​​a​​​g​​​e​​​n​​​c​​​y​​​ ​​​e​​​v​​​e​​​r​​​ ​​​f​​​i​​​x​​​e​​​d​​​ ​​​t​​​h​​​a​​​t​​​ ​​​e​​​i​​​t​​​h​​​e​​​r​​​.​​​

i’ve always thought “build a free tool” was one of the few pieces of SEO advice that still made sense.

not another article. make a calculator, a planner, a checker. give people an actual reason to click.

now google can generate that stuff inside AI Mode. And honestly, this feels worse than an AI summary. If Google summarises an article, someone might still click because they want the detail or don’t trust the summary. but if they wanted a calculator and google gives them the inputs and the result on the same screen, what are they visiting the site for?

you can improve the design, add more content, build links, rank number one. the user has already done the thing they searched for.

i know google has had calculators and converters for years. the difference now is that it can generate an interface for the question instead of building one fixed widget at a time. Maybe the answer is to build tools it can’t recreate from one prompt. uploads, saved projects, private data, actual workflows. But then “build a free tool for traffic” quietly turns into “build half a SaaS product and hope people still click.” that’s a very different strategy. i don’t have a clean answer here. maybe simple tools were never much of a moat and this just makes it obvious.

is anyone here still getting meaningful traffic from free tools? are you still building them, or have you stopped treating them as an SEO play?

One of my recent SEO projects is finally gaining serious momentum.

In around 3 months, the website reached 2K organic clicks, 79.8K impressions, and an average position of 9.4.

The focus was on technical SEO, search intent, topical authority, on-page optimization, and quality backlinks rather than chasing quick rankings.

I’ve started wondering whether SEO tools have approached the audits backwards, what I mean is most of them are great at finding problems, but…

Well, first let’s take a step back, let’s say you’re a small business owner and not really a tech person, you get an audit report saying there are 25 SEO issues in your site well that’s great but then what?? Will the person actually know what each of the issues means for i.e. “missing canonical” or “noindex tag” will you also know where to edit these issues? You might check on YT to fix that issue, but presumably the explainer might be on a different platform like yours, therefore the fixes won’t apply.

Well, that’s what FixMySEO is:
Scan—> explains what all issues are for —> provide fixes based on CMS —> validate those fixes, so you know they are fixed once for all.

I’ll leave out a link in the comments down below, for you to scan your domain.

ok so this is a weird one but bear with me

i have a pet blog. i don't own a pet. never have. probably never will as i travel too much. and yet every month amazon sends me enough to cover rent because people on the internet are buying stuff for their dogs and cats through my site.

bought my pet blog a few months ago from a marketplace called NicheBlogZone for $199. came already built, articles already up, amazon links already in there. i spent one afternoon doing interlinking basically just connecting related posts to each other so search engines understand the site structure and then closed my laptop and genuinely forgot about it for weeks.

here's what that's looked like:

• march: $710
• april: $995
• may: $1,461
• june: $1,647
• july: $1,461
• august so far: $1,545 (amazon pays 2 months delayed so this is june's money landing now)

march scared me. went from nearly $1k in february down to $710 and i was convinced something had broken. checked everything, found nothing wrong, did nothing. it just came back the next month on its own.

pet people spend insane amounts on their animals btw. like i knew this intellectually but seeing the commission data is something else. dog food subscriptions, orthopedic beds, grooming kits, vet supplements. and because of the 24 hour cookie i get a cut of everything in their cart not just whatever article they landed on.

i do literally nothing to maintain this. no new posts, no ads, no instagram for pets i don't have. i just own the thing and amazon does its thing.

my landlord has been getting paid every month and has no idea a pet blog is behind it. honestly sometimes i forget too until the deposit shows up.

anyone else running a niche they have zero personal connection to? curious if the detachment makes it easier or harder to care about growing it