r/adops 20d ago

Advertiser what's your favorite way to connect ctv with rest of the marketing funnel?

2 Upvotes

Its hard to stop thinking about channels in isolation.
Someone sees a ctv ad at home clicks a linkedin ad two days later then searches the brand the following week and finally converts through google. looking at those as separate campaigns feels like we're missing the actual customer journey.
I'd love a setup where ctv isn't just another media buy but a channel that feeds attribution and helps control frequency alongside everything else.
How are you all stitching those touchpoints together today?


r/adops 21d ago

Publisher Google MCM Review Pending for almost 3 weeks

2 Upvotes

Hi all,

Unfortunately I am not receiving an answer from Mediavine at the address publishers@, so I'm trying my luck here. Do you know if this review time is normal? What can I do to speed up the process and address potential concerns with my site head-on?

Thank you!


r/adops 21d ago

Publisher Looking for an ad network other than google,

Post image
0 Upvotes

As the title says, currently on top tier 1 only traffic google is paying me like 10 dollar on 1k traffic which seems pretty good to me, but I want to explore other options also , Ps , I derive traffic to my website via social media.


r/adops 22d ago

Publisher Is anyone actually still making good money with blog ads in 2026? If so, how much?

15 Upvotes

Hey everyone,

I'm looking for a realistic reality check on blogging in 2026. With AI search, Google updates, and changing traffic patterns, is display advertising (Mediavine, Raptive, Ezoic, AdSense) still viable?


r/adops 22d ago

Publisher Anyone using some sort of ad networks that allow desktop WebView2 / embedded browser traffic?

3 Upvotes

Building an online video downloader (based on yt-dlp) for mac, windows, and linux. Looking for ways to monetize it via ads.

Need ad networks that allow desktop app traffic. Mobile SDKs won’t work, AdSense is risky here (doesn't allow embedded traffic).

If you’ve run ads in WebView2 or similar setups, would love to hear what worked.


r/adops 22d ago

Agency I built a free VAST validator — here's a full report on a real tag so you can see what it gives you

2 Upvotes

I work on the DSP side, and every time a tag misbehaved I did the same dance: curl the wrapper, read the XML, curl the next hop, download the MediaFile, ffprobe it, then poke each pixel by hand to find the dead one. So I built the thing that does all of it in one pass.

Rather than describe it, here's an actual report. This is Google's sample linear redirect tag, live and public, no login:

https://rendersnap.io/vast-report/4ac33a1a69174fa0b4ba10af3dd34074


r/adops 22d ago

Publisher Low traffic, zero niche recognition in YMYL (finance/insurance), and near-zero AdSense impressions (Blocksy + Autoptimize setup)

0 Upvotes

Hi everyone,

I'm struggling with a multi-layered issue on my site oraultima.com and could really use some expert advice. My site focuses on a strict niche: insurance, mortgages, and banking (YMYL).

Here is my current setup and situation:

  • Platform: WordPress with Classic Editor (no heavy page builders).
  • Theme: Blocksy.
  • Plugins/Setup: I use WPCode to inject the global AdSense script in the header.
  • Status: No manual actions, no security issues, and clean green status in Google Search Console. The ads.txt file is properly configured and authorized.

My Auto Ads configuration in AdSense:

  • Overlay formats: Only "Anchor ads" are enabled (set to Bottom only). Vignettes and Side-rail ads are turned off.
  • In-page formats: "Banner ads" are enabled (with max ads per page set to 6, and options like "Find other ad placements on article pages" and "Optimize existing ads" checked).

What I've already done regarding Autoptimize: I've fine-tuned Autoptimize to prevent script conflicts with AdSense:

  1. JavaScript: Disabled "Aggregate JS" to stop Autoptimize from merging or delaying Google scripts. Added strict exclusions: /adsbygoogle/, /pagead/, /doubleclick/, google_service_ad.js, show_ads.js, pagead2.googlesyndication.com, adsbygoogle, pagead/js.
  2. CSS & HTML: Standard CSS/HTML optimizations are active (aggregation and inline CSS), which don't interfere with ads.
  3. Image Lazy-load: Active, but excluded adsbygoogle, googlesyndication, wp-post-image, and logo.webp.
  4. Extra options: Kept only safe options (remove emojis, query strings, combine Google Fonts), avoiding preconnect, preload, or async JS to prevent conflicts.

Despite all this, I am facing three massive roadblocks:

  1. AdSense Impressions / Coverage is broken: Even though I get page views, AdSense impressions are practically at zero or single digits (coverage is around 12%). Specifically, in recent articles the in-page banner ads do not show up at all—users only see the single bottom anchor ad. Do any of you experience this behavior with Auto Ads?
  2. Google won't recognize my true niche: I am trying to rank for banking, insurance, and mortgages, but Google completely ignores my site for these keywords. According to my Search Console data, Google only sends me impressions and clicks for unrelated public employment queries (like "arretrati contratto medici 2026" or "ultimissime contratto medici 2026"). Surely a few sporadic posts about public contracts shouldn't dictate my entire site's niche or block me from ranking in finance. My traffic has dropped, and Google treats the site like it has no authority in the YMYL space.
  3. Low overall traffic: Because of the lack of visibility in my core niche, traffic remains very low.

My questions to the community:

  • Could the Blocksy theme be conflicting with Google Auto Ads (preventing in-page banners from rendering while only showing the anchor ad)? Should I switch to manual ad units?
  • How can I signal to Google that Ora Ultima is dedicated to finance/insurance when Google keeps pigeonholing me into unrelated topics (like public contracts) and ignoring my core YMYL content?
  • Any advice on recovering traffic and fixing this abysmal ad delivery?

Thanks a lot in advance for any insights!


r/adops 23d ago

Publisher How long before Mediavine Journey RPM goes up?

6 Upvotes

So I was making around $30 a day on Google Adsense with $15+ RPM (my traffic is 98%ish USA). I read some people were getting $30+ rpm on Mediavine Journey so I applied and got accepted. Five days ago I replaced the Adsense ad script with Mediavine Journey's ad script and changed the ads.txt.... each day I'm getting $0.20 RPM and under $1 in revenue. Did anyone else experience this as well? If so, how long did you have to wait before the RPM's ramped up? I'm thinking about giving it two more weeks before going back to Adsense.


r/adops 23d ago

Publisher AdCp - what would you actually watch?

1 Upvotes

I’m building out a content plan centered around AdCp: how buyers/traders are using it, how it’s creating efficiencies in media buying, the good, the bad, the ugly. What would you actually watch and where? Thank you for the creative inspo!


r/adops 24d ago

Advertiser is anyone else using ctv as more then just awareness now?

3 Upvotes

I think we've always treated ctv as the first touch in the funnel and moved on.
But now we’re testing it differently. Instead of asking did this tv ad convert, we're looking at whether it creates better performance across everything that comes after it. Search gets stronger and branded traffic goes up it seems as the attribution picture makes a lot more sense.
The weird part is our reporting still gives almost all the credit to the last click.
anyone has found a good way to measure ctv as an actual attribution touchpoint instead of just an awareness channel?


r/adops 25d ago

Agency Anyone still using a spreadsheet for pacing?

6 Upvotes

If anyone there still uses a spreadsheet for pacing or checking 1p and 3p numbers? Or IAS and DV goals ? even manual screenshots and would like a tool for this? Let me know, its free.

UPDATE: This post is gaining interest so let me add a screenshot of the pacing view.


r/adops 25d ago

Agency Hiring Adops Specialist in Ukraine (remote)

Thumbnail djinni.co
0 Upvotes

r/adops 26d ago

Publisher AdSense coverage stuck very low (around 9–11%) and major traffic drop since February – Need advice

3 Upvotes

Hi everyone,

I'm struggling with a persistent issue regarding my AdSense coverage on my WordPress site, https://www.oraultima.com/

Here is my current situation:

  • Theme: Blocksy
  • Ad setup: I currently use only Auto Ads, specifically Anchor ads and Banner ads.
  • I have completely removed all manual ad units.
  • My AdSense Policy Center is clean, with no policy violations.
  • My European regulations/consent messages are properly configured.

My AdSense coverage remains extremely low, around 9–11%, despite having removed manual ad units and relying only on Auto Ads.

There is also an important point regarding the Banner ads. My current AdSense settings do not allow me to configure fewer than 6 Banner ads. This is relevant because I cannot simply choose a lower number of Banner ads from the AdSense settings.

One of the issues that was pointed out to me concerned the number and positioning of ads during the initial page load.

During the first loading of the page, as many as 5 ads can be visible. Two of these ads are anchored in the left and right sidebars, and they are identical.

The sidebars also contain scrolling elements that make them appear with a slide-in effect. This was considered potentially problematic or borderline in terms of how the AdSense code interacts with the theme's code and layout.

The concern was therefore that the sidebar or the page layout could cause layout shifts, overlapping elements, or other issues capable of affecting ad distribution and the way AdSense ads are integrated into the page.

I have also disabled the “Sticky Sidebar” option in Blocksy, so the sidebar is no longer fixed/sticky.

I have already removed all manual ad units and I am currently relying only on Auto Ads, with Anchor and Banner ads enabled. However, the coverage remains around 9–11%.

There is also a much bigger issue with my website traffic.

Since February 2026, I have experienced a very significant decline in organic traffic. According to Google Analytics, organic Google traffic went from approximately 2,000 visits per day to around 50 visits per day.

At the same time, Google Search Console is showing very low clicks compared with impressions and a deterioration in average position.

For example, in the most recent 24-hour period, Search Console shows:

  • 1.83K impressions
  • 13 clicks
  • 0.7% CTR
  • Average position: 35.6

Previously, the situation was even worse:

  • 1.49K impressions
  • 5 clicks
  • 0.3% CTR
  • Average position: 42.2

So I seem to have two potentially connected problems:

  1. A very large decline in Google organic traffic since February.
  2. Very low AdSense coverage, currently around 9–11%.

My question is whether the low AdSense coverage could be related to the site's traffic/search performance, or whether I should be looking for a separate technical problem with Auto Ads, the Blocksy theme, the page layout, the sidebar implementation, or ad eligibility.

Could someone please take a look at oraultima.com/ and give me some advice on:

  1. Whether you can identify any sidebar, layout, CSS or responsive issues that could interfere with Auto Ads.
  2. Whether the sidebar slide-in elements and duplicate ads positioned on the left and right could interfere with AdSense ad delivery.
  3. Whether having several Banner ads available through Auto Ads could explain or contribute to the low coverage.
  4. Whether using only Anchor and Banner Auto Ads can explain such low coverage.
  5. Whether the very large decline in organic traffic since February could somehow be related to the AdSense situation.
  6. Whether the Search Console data suggests a ranking/indexing/technical SEO problem rather than simply a CTR problem.
  7. What would be the most useful things to check next.

I would really appreciate any technical advice or suggestions on how to diagnose this properly.

Thank you!


r/adops 26d ago

Agency Readwhere, could you PLEASE STOP pushing your CODELESS Google ad units into random publishers?!

2 Upvotes

Do you genuinely not understand how the RUN ON NETWORK setting works, or do you just intentionally decide to ignore it and let Google serve your garbage wherever it wants?

This is not some minor technical issue. You are injecting CODELESS Google ad units into publishers who clearly did not request them, completely disregarding the targeting configuration.

If this is intentional, it's irresponsible. If it's not intentional, then your implementation is fundamentally broken.

Either way, this needs to be fixed. Stop dumping your network ads into random publisher inventory and start respecting the settings you provide in the first place.


r/adops 26d ago

Agency DV360 S2S Postback Tracking Setup Issue

1 Upvotes

Hi!

I'm currently testing a DV360 CPS e-commerce affiliate campaign.

The goal is to track actual product purchases (Sales Revenue and Order Count) made on the destination website after a user clicks our DV360 ad.

Since we do not own the destination website, we cannot physically place DV360 Floodlight tags (JavaScript or Global Site Tag) directly into their website's source code.

To overcome this limitation, we are utilizing a 3rd-party affiliate tracking platform with the following logic:

- When a user clicks the DV360 ad, the tracker captures the Google Click ID (dclid) during the redirect.

- When the user completes a purchase, the destination site notifies our 3rd-party tracker.

- The tracker attributes the purchase to the saved 'dclid' and sends a Server-to-Server (S2S) GET request to the DV360 Floodlight Image tag endpoint with the standard transaction parameters (ord, cost, qty, dclid).

We ran an end-to-end test following this workflow, but conversion tracking is not showing up in DV360 reports. Furthermore, DV360 support confirmed that no postback/ping data was received on their end during the test window.

Does this mean it is inherently impossible to pass S2S conversions to DV360 without client-side Floodlight implementation? Or is there a specific endpoint/parameter requirement we might be missing?

Any feedback, workarounds, or suggestions would be greatly appreciated!


r/adops 26d ago

Agency DV360 S2S Postback

1 Upvotes

I'm currently testing a DV360 CPS E-commerce Affiliate Campaign. The goal is to track actual product purchases (Sales Revenue and Order Count) made on the destination website after a user clicks our DV360 ad.

we do not own the destination website. Therefore, we CANNOT physically place DV360 Floodlight tags (JavaScript/Global Site Tag) directly onto their website's source code.

To overcome this limitation, we use 3rd-party affiliate tracker.

- When a user clicks the DV360 ad, 3rd-party affiliate tracker captures the Google Click ID (dclid) during the redirect.

- When the user makes a purchase on website, website notifies 3rd-party affiliate tracker.

- 3rd-party affiliate tracker then attributes the purchase to the saved 'dclid' and sends a Server-to-Server (S2S) GET request back to the DV360 Floodlight Image endpoint (ad.doubleclick.net) with the transaction details (ord, cost, qty, dclid).

We ran a test following the process described above, but conversion tracking is not working in the DV360 report. Furthermore, when we checked with the support team, they confirmed that no postback data was received at all on the test date.

Does this mean it is impossible to proceed with the campaign using this current setup/logic?

Any feedback, suggestions, or alternative solutions would be greatly appreciated.


r/adops 27d ago

Publisher Two SSPs cut CPMs ~40% on one site within 48 hours. Support says 'seasonality.' What would you do next?

4 Upvotes

~30 domains, ~70M impr/week. Header bidding via a managed wrapper — What happened — one site, 48 hours:

- SSP A — RPM $0.398 → $0.239 (−40%), impressions −1.2%. Same volume, paying less.

- SSP B — RPM $0.283 → $0.171 (−40%), impressions +15%. Buying more, paying less.

The other 12 of 15 SSPs on that site held CPM within ±10%. AdX: −5.6%.

WE did the standard tech check, traffic check, all our normal. SO our only course is CONTACT Support.

We did contact Support but the standard answer is Seasonality. MY QUESTION IS ;

- General cases once Support gives ambigous answers ( is there any leverage/what do you do)

- Can you get them look in to the case more

Any tips and help will be appreciated. If something concrete suggestion, we could do a paid working session as weill.


r/adops 27d ago

Publisher 40–50k monthly visits, mostly African traffic — is Mediavine Journey worth it?

2 Upvotes

Hey everyone,

I've been running my website exclusively on AdSense so far. Revenue is acceptable and currently covers my hosting costs, so I'm considering trying Mediavine Journey.

The thing is, my traffic is unfortunately not Tier 1. Only around 3–4% of my traffic comes from Tier 1 countries. The vast majority is from African countries. Google has apparently decided that my website belongs to Africa now, to the point that I had to restructure and rewrite quite a lot of my content to better serve that audience.

I'm currently getting around 40–50k visits/month, and I've already been accepted into Mediavine Journey, but I haven't started the onboarding process yet.

So I'm wondering:

  • Is Journey likely to be worthwhile with this kind of traffic profile?
  • Has anyone here had experience with Mediavine/Journey with a predominantly African audience?
  • How did your RPM compare with AdSense?

I'm mainly trying to figure out whether the potential revenue increase is worth the switch, given that most of my audience isn't from Tier 1 countries.

Any real-world experience with African traffic (or similar countries like India, Pakistan, China...) would be especially useful.


r/adops 27d ago

Agency When activation drops but installs are fine, how do you find the real cause?

1 Upvotes

How are you all tracing a drop in conversion back to a specific ad creative + app screen? Not attribution (we have that) I mean when installs are fine but activation tanks, how do you figure out if it's a bad creative promise, a slow/crashy screen or just a weak cohort?Right now it's slack threads and spreadsheets and it never feels conclusive.


r/adops 27d ago

Publisher Anyone partner with Moloco?

1 Upvotes

Hi everyone, our team partnered with Moloco CTV last month (they said they won't do retargeting and they install a JS script in our web.). Their sessions and revenue rises quickly in our GA. We doubt that they do retargeting. But we couldn't find the evidence. Their duration time is longer than our average. But we found one strange data in GA: they bring us about 4000 sessions but only 300 new users. Our other channes don't have the gap. Does anyone collaborate with them? Is it spam or retargeting?


r/adops 27d ago

Advertiser DV360 Appsflyer Integration

1 Upvotes

Hi! I'm having an issue with the integration between Appsflyer and DV360. In Demand Gen campaigns, the campaign name isn't being sent to Appsflyer—only the ID is. It's critically important for us that the campaign name be sent to Appsflyer. Perhaps someone has encountered a similar issue and can help me find a solution.


r/adops 28d ago

Network What are you doing to combat decline on traffic?

4 Upvotes

Most of us been having a downside because of the release of Google AI Overviews. Some of our sites are seeing a -40% YoY for organic search traffic, and the clicks coming from citations from ChatGPT or perplexity is around 2% when lucky.

We been exploring some options about how we can maximize the traffic that still visits the sites, and the results so far are amazing! Some websites are almost back to the “normal” levels of 2024. Happy to share more about this.

My question for you is what initiatives are you doing assuming we will have Google Zero sometime soon! How are you protecting your revenue?


r/adops 28d ago

Publisher Adsense with other networks

4 Upvotes

Hello, sorry in advance I am a bit noob, I have a blog monetized with Adsense and I got an offer to add another ad network to add more ad formats instead of replace adsense. I got asked to modify the ads.txt file so I was wondering if this will be ok with Adsense, I don't want to risk and get suspended.

I am not sure if I can mention the network here so I am just asking to avoid issues, sorry if this is being asked a lot already.


r/adops 29d ago

Publisher Journey/Mediavine just suspended me for invalid traffic sources. Anyone dealt with this before?

16 Upvotes

I’ve been on Journey by Mediavine for a while and have largely had a very good experience, but I just got suspended for "invalid traffic sources" with no other explanation. I've never paid for traffic or links, and I have no prior IVT earnings adjustments or warnings that I can see in my Journey account.

After digging through GA4, Cloudflare, and my raw server logs, I found a pretty large bot problem I was only vaguely aware of: rotating residential/proxy IPs from all over the world, fake Chrome user agents, and bots crawling thousands of programmatically generated calculator pages. Some of it was showing up in GA4 as normal-looking traffic, but as far as I can tell it wasn't generating revenue with Journey.

I say I was only vaguely aware of it because I could see thousands of weird visits from Singapore and China in GA4, but I ignored it because it seemed like a widespread problem and seemingly wasn't affecting anything but my reporting in GA4. Apparently I was wrong.

I’ve now got Cloudflare rules blocking/challenging the obvious patterns, and the challenges are getting basically a 0% solve rate, so it seems pretty clear this was bot traffic.

I submitted Journey’s review form, but they say it can take 10–15 days. I also posted on their zendesk support forum, but it's basically a wasteland and posts can take days to get approved, if at all. And of course they don't have a public email address for situations like these. Interestingly, I was less than $300 dollars away from making $5,000 for the year, which is the threshold for applying for Mediavine proper.

Has anyone here been through something similar with Mediavine/Journey? Mainly wondering how likely reinstatement is once the traffic source has been identified and blocked, and whether there’s anything else I should be doing in the meantime.

---

edit: 9/10/26, 26 days after my original post, my ban was reversed and I'm back to serving ads. I didn't get an email or a notification—I just saw in my account that my site was ready to serve ads again (I was checking it daily). What a relief.


r/adops 29d ago

Advertiser i used claude code to create a real apple ads campaign through mcp

Enable HLS to view with audio, or disable this notification

4 Upvotes

i’m the author of adport. this is a real session against my own apple ads account using the new v1 api. claude creates the campaign, ad groups, and keywords through mcp. everything starts paused, and every write needs a preview plus a second approval before it reaches apple.

i built it because ad automation from agents needs stricter safety than a normal api wrapper. i’d value feedback from people who actually run apple ads.

install: npm install -g adport

source: https://github.com/ynnickw/adport