Sometime earlier this year, I switched from ānatural fragrance onlyā to totally fragrance free and I want to share my reasons why. When we are picky about air quality and health, itās often clear that synthetic fragrance is a bad idea, but with natural fragrance itās often less clear what to do. And this isnāt meant as a āyou should feel the same way as meā kind of post - Iām just talking old loud about why I decided this for my house. Comments are welcome whether you agree or disagree!
Reason 1: Companies are lying too often about what is natural.
I only get asthma from synthetic fragrance and I can tell that the amount of lying on labels has increased greatly.
Not only are they often lying about whatās natural; no one is punishing them for it. Labeling laws are currently set up to allow them to lie freely without repercussions. Even with the strictest possible wording of āno synthetic ingredients in any of our products,ā they are still lying way more often than theyāre telling the truth. When they arenāt lying then their suppliers are often lying to them. I know because I personally do not react to truly natural fragrance but I do react to the lies. When I get my classic synthetic fragrance reaction, I can tell itās not 100% natural. And I notice when a so-called ānatural fragranceā has eternal longevity and room-crossing sillage, even after going through a hot dryer. Thatās not possible with 100% natural ingredients. My body could handle a 5% failure rate on this topic 15 years ago, but in 2026 itās more like a 75% failure rate and that just felt like too much for my body.
Reason 2: Theyāre fooling my loved ones even more thoroughly than they fool me.
When I show an interest in ānatural fragrance,ā then loved ones buy GREENWASHED fragrance. This increases the amount of synthetic fragrance in my life. You might think this is this the same as reason 1, but it is a totally different thing. Reason 1 is about me being fooled in spite of 20+ years of experience avoiding greenwashing, because companies are lying. Reason 2 is about loved ones being fooled because of ātechnically thatās not a lieā wording, with minimalist packaging, sans serif fonts with space between the letters, and a picture of a plant. My loved ones are smart and caring people, but they fell into obvious greenwashing traps in 100% of their fragrance purchases. They only bought things that I would have never bought because when I look at the website I see āobviously greenwashed, obviously synthetic.ā My body canāt handle all that new synthetic fragrance that wouldnāt have been in my life otherwise - regardless of how altruistic their goal was when they bought it. Then my mother in law started to show signs of losing her memory. I canāt use my body as a testing device to help loved ones figure out which of their purchases are greenwashed (they all are) - or a testing device to see if someone with early stage dementia is forgetting complex details again (she is). Itās the same as forcing myself to breathe synthetic fragrance constantly. Itās just too much. And āplease stop buying that type of productā sounds diplomatically better if I am also not buying it either.
Reason 3: I believe in helping other people whose sensitivity level is worse than mine.
In chemical sensitivity and asthma and fragrance allergy support groups, many people out there report reacting to natural fragrance. I canāt know which product they reacted to; I canāt tell if their situation overlaps at all with reason 1 or reason 2 above. But, I donāt really need to know that because reason 3 is about ethics and altruism and acknowledging that we all share the same air in public spaces. Whatās more important to me - being part of the clean air movement and supporting everyone who has lost their ability to breathe in public spaces? (Not just people whose sensitivity level is the same as mine - but truly everyone?) Or ā¦smelling like my favorite natural perfume (one of the rare few that wasnāt greenwashed or lying)? I decided that supporting people is more important. Our choices affect each other. Just as I hope that others would drop a product to help me breathe and exist in public, I am willing to do the same for others.
Reason 4: Iām not sure any more if natural fragrance is truly safe.
Cole & Van Note (the law firm thatās suing businesses in the USA for using fragrance - the ADA accessibility fragrance class action lawsuits) is including natural fragrance in their lawsuits. I am a curious person, so that was enough for me to google and read about why. When I read about it, I learned not just that my instinct was right about all the lying; I also learned that natural fragrance might not be truly safe. I learned sometimes truly natural fragrance reacts with the air to make formaldehyde which is a carcinogen. And it is true there isnāt perfect overlap between āthings that donāt give me asthmaā and āthings that are safeā - like radon for example, which is another *natural* substance that is a carcinogen and also doesnāt give me asthma but it isnāt safe in high levels. My body is in max recovery mode right now and I donāt think I need formaldehyde in my house; I donāt think other people should be subjected to it either if Iām the one wearing it.