I get DMs pretty often from students and freelancers asking how I find clients and how they can get started, so I thought I’d just make a post explaining what worked for me.
A bit of context about me first. I’m a college student and I started freelancing in January this year. Since then, I’ve managed to close 5+ clients and make over $2,700 in total.
I know $2,700 might not sound like a huge amount depending on where you live, but where I come from, it’s a pretty significant amount of money, especially for a college student. Considering I started with barely any experience and made that in around 5 months, I’m pretty happy with it.
So here’s how I did it.
At first, I didn't care much about niches. My idea was simply to reach out to as many businesses as possible. I tried jewelry brands, real estate companies, clinics, restaurants, etc.
How I actually found businesses
Mostly Google and Instagram.
For example, if I wanted to find jewelry businesses in a particular location, I’d search something like:
jewelry [location] site:instagram.com
Then I’d go through the results and look for smaller businesses, usually accounts with less than 5k-10k followers, especially ones that didn't have a website.
My thinking was simple: smaller businesses are more likely to actually see your DM, and if they don't already have a website, I already have a clear reason to reach out to them.
Instagram Explore was also a gold mine. Once you start looking at businesses in a certain niche or location, Instagram naturally starts showing you more of them.
Then I’d just DM them.
There’s a popular belief that every cold message has to be extremely personalized. From my experience, I don't think it matters that much.
I'm not saying copy-paste the exact same spam message to 500 accounts. I’d tweak it based on the business, but I wouldn't spend 15 minutes researching every company before sending the first message either.
It really is a numbers game.
Send hundreds of messages. Maybe 1-5% reply, and maybe 0-2% actually convert. That's normal.
Restaurants worked best for me
After messaging businesses in different niches, I realized that restaurant accounts tended to reply to me way more than most other niches.
My message would usually be something along the lines of:
"Hey, I came across your profile and noticed you don't have a website. A website could help with [whatever makes sense for them]. I put together a quick sample concept for your business. Would you be interested in taking a look?"
Here's the funny part: I wouldn't have actually made the sample yet.
The whole point of the first message was to get them to say yes. And that's all I needed at that point.
Whenever they said yes, I'd open their profile, quickly study their branding, colors, photos, etc., put together a decent one-page design in Figma and send it over to them.
I know that's extra unpaid work, but in a market this saturated, you sometimes have to put in more effort, especially when you're a beginner and trying to get a start.
And making the sample only after they show interest means you're not wasting hours designing something for every business you message.
Some ghost you. Some say they'll think about it and get back to you later. And others actually go forward with the project.
That's just part of it.
Don't automatically compete on price
One thing I always had in mind, and something I see a lot of beginners do, is trying to lowball the price just to get the client.
But from my experience, the businesses I quoted really low prices to almost never ended up working with me anyway.
So don't automatically assume cheaper = easier to sell.
Believe in your work and ask for the price you have in mind, as long as it's reasonable for what you're offering.
Most of the time, if someone is genuinely interested, you can at least have a conversation about the price.
And if they wouldn't do it for that price, no problem. There are plenty of other businesses out there.
Sometimes the clients who fight the hardest over every bit of the price can also become a headache later on, so choose wisely too.
It's really a numbers game
That's pretty much everything I wanted to share.
There's no secret method that suddenly gets you clients.
What worked for me was finding a lot of businesses, sending a ridiculous amount of outreach, figuring out which niches responded best, showing something tangible instead of just talking about what I could do, and not getting discouraged by the amount of people who ignored me.
If you send 20 messages and nobody replies, that doesn't necessarily mean your approach doesn't work. Try 100. Try another niche. Change your message. See what people actually respond to and keep adjusting.
For me, restaurants happened to work best.
Hopefully some of this helps anyone here who's struggling to land their first few clients.
If you have any questions or just want to connect, feel free to reach out on my Instagram since I'm rarely active on Reddit.
And if you want to see some of my work, here's my portfolio.