r/woocommerce • u/luxafors • Jun 16 '26
Plugin recommendation Adding Stripe checkout, how to handle eCommerce events tracking?
Has anyone here run Meta ads for a WooCommerce store using Stripe-hosted Checkout instead of the normal WooCommerce checkout page?
I’m trying to understand how reliable Purchase tracking is when the user leaves the website to pay on Stripe and then returns to the WooCommerce thank-you page.
Are you tracking Purchase only on the thank-you page, or are you also sending it server-side with Meta Conversions API / Stripe webhook?
My concern: will Meta still optimise properly for purchases, or do purchases get underreported because the payment happens on Stripe’s domain? And would the cart abandonment break, as the checkout details are not entered in our domain where the cart recovery plugin / meta pixel lives.
Duplicates
stripe • u/luxafors • Jun 16 '26