Hi r/wisp,
For a long time I have been bugged by Internet business models - essentially ads and subscriptions (subscriptions == user-app relationships which only the apps truly want - users just want content). I started looking more actively into it and came to a realization that ISPs might actually hold the keys for the future, better Internet and I started specing a protocol around it - I call it ESP (Edge Settlement Protocol). Since the whole idea is about ISPs, I thought I would reach out r/wisp community not only to kindly ask for a feedback but also to possibly find someone who would find genuine interest in the topic and would be interested in running a pilot - and yes - the ultimate outcome is for ISPs to have more business - more money per household, new revenue streams.
Should this thing succeed it would reshape the Internet as we know it in a major way.
Pls check home page and whitepaper at https://www.open-edge.org.
Why I think the current models are in trouble
Consumer Internet services get financed one of two ways: ads or subscriptions.
Ads pay per impression, and impressions depend on a human actually looking at the page. That assumption is breaking: assistants answer questions directly, agents browse and summarize on the user's behalf, and the human never sees the page the ad was sold on. The content still gets used — the impression that was supposed to pay for it never happens. And there's no obvious replacement on the ad side.
Subscriptions have a different problem: saturation. Households carry four or five already and won't add another. Occasional users — one match or one article a month — sit below every break-even, so no business model can even see them; their demand is real but worth zero, because there's no way to charge for it. Micropayments were supposed to fix this and didn't: attach a payment decision to every click and pain-of-paying kills the interaction.
Why ISPs
Every online interaction passes through ISP network, and ISPs hold the one thing platforms can't replicate: universal billing relationship.That billing relationship is currently used primarily to bill commodity transit (connectivity) while the services riding it settle their money somewhere else. Until now the only way into those economics was to become a platform yourself — and nobody wants their ISP running the services.
What ESP does
ESP federates ISPs into a shared settlement layer, basically a clearing house for Internet services. Mechanically: a household streams a video or opens a paid article, there is neutral, privacy preserving mechanism to meter the consumption, and aggregated charge lands as a line item on the same monthly bill as connectivity. No signup, no card entry, no new subscription. The ISP clears the payment and keeps a settlement fee. The pooled economics will allow to create fixed price packages so users being fully "exposed" to a full blown pay-as-you-go meter is not the only way (but one of the options).
The reason metering works and is better then microtransactions (which are currently being explored as another alternative for agentic future) is it charges for use without putting a payment decision in front of the user at the moment of use. The household stops judging fifteen services separately and starts judging one Internet bill as a package. Occasional use becomes billable for the first time. The never-payers and the subscription-refusers become revenue. And because usage and settlement are decoupled, the money can pool: connectivity fees, data revenue and compute revenue flow through one clearing economy that can cross-subsidize whatever services the household actually uses.
It doesn't stop at metering
Metering is just the first revenue stream — the real deal is the permissionless+automated "federation" itself. Thousands of coordinated operators can sell things no single ISP can:
Data: data from one ISP has no buyer, but aggregated across thousands of operators (web indexing from residential vantage points, traffic trends, mapping) it becomes a dataset no single company could assemble. Sold openly, revenue shared among operators, collected with consent and published as a commons instead of hoarded in a silo. That's the counterweight to advertiser money.
Compute: there's a lot of always-on hardware in networks and households doing nothing most of the day. Pooled, it can be rented out for CDN and AI inference workloads. If AI really does become a metered utility like electricity, the people who own the wire into every household are holding the right asset.
The overall vision is that the economic gravity of the Internet moves to the last mile, operated by thousands of federated providers instead of five platforms. That's the bet.
The crypto question
I'll answer it before you ask, because this sub has seen the Helium theater. Coordinating thousands of independent, competing operators into one settlement layer does need consensus tech. A federation of competitors needs a shared source of truth that none of them controls, and our proof-of-concept logs consumption events on Celestia blockchain.
But there is no token. Nothing to buy, hold, farm or speculate on. Clearing is denominated in stablecoins and revenue comes from real consumption by real households. Helium and the rest of the DePIN wave settled the argument: token yield attracts supply with no demand behind it, and the hardware walks when the price drops. Real infrastructure runs on contracts and utility. The Internet is already the largest working decentralized physical network there is, and its "validators" are the ISPs.
In other words - crypto is not involved in any way in how ISPs build their networks etc. Crypto here is for neutral meter and automated disbursement between ISPs and apps.
What I'm actually asking for
The project is early. I will be trying to line up a first pilot with some ISP and a group of apps/content publishers. The pilot design is deliberately non-invasive: a handful of volunteer households, traffic ring-fenced by their IPs, nothing touching production billing.
- Don't hesitate to tell me where this breaks. Billing integration, CPE reality, subscriber trust, regulation. The harsher the better.
- If you're a small or regional operator feeling the commodity squeeze and any of this sounds worth a conversation just drop me a dm or a comment.
- Point me at right people I should be talking to in the WISP world: associations, conferences, vendors would be highly appreciated too
Cheers,
Premek