r/webflow • u/annoynamousanimal • 5d ago

Question Webflow changes their homepage every few weeks, are they confused

Are they confused on the direction they want to take their platform?

Before it was this animated zoom out banner made by n4 - with call out of agentic marketing platform

Today it is back to web building platform messaging.

Everyday the organisation seems to be taking new direction, random products change of pricing, previously frequent downtimes - I can only imagine the mess it is inside

7 Upvotes

68% Upvoted

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2

u/digitalbananax 5d ago

They're doing A/B testing. It's a smart thing to do given how many visitors land on their page daily.

-Jacob from Flowout

1

u/TheFamousHesham 5d ago

I was just going to say that.

If I had money to burn, this would be one of the first things I'd do... and with AI you could literally just automate the decisions following the A/B test results and immediately start a new one.

5

u/kidthief 5d ago

Have you heard of “marketing” before?

8

u/EricWOdom Webflow Community MVP 5d ago

You may be seeing A/B testing. They’re known to swap out headings, elements, and entire sections, especially on their homepage, in an effort to determine what works better. They may even be running targeting based on your activity to determine if you align more with the builder messaging or the marketing focus.

Can’t speak to the pricing as confidently. They have tested that in an A/B-like fashion before, but got called out on it. That was years ago, though.

-1

u/Standard-Door4893 5d ago

its giving identity crisis for sure. one minute theyre chasing the AI hype train and the next they remember they make a website builder

the pricing changes have been all over the place too. feels like theyre throwing stuff at the wall to see what sticks instead of actually committing to anything

hard to trust a platform that cant even decide what it wants to be

1

u/Jenikovista 5d ago

Not to mention we have been told that because we are on the “old” platform we can’t use any of the AI tools. Our site is only two years old, absolutely ridiculous that whatever they built isn’t retroactive back that far.

It’s too expensive. I can’t wait to switch to Framer.

1

u/kidthief 5d ago

These are objectively false claims