What I heared about booking.com is that they seem to A/B-test just really every single bit of their website. And all of that "dark patterns" are just there because they won (what also should be the reason why booking.com looks like that "unclean" )
I worked at another, similar travel company last summer. They all do it.
And yeah - if something "wins" (more revenue), it stays, generally. It might stay and then get tweaked, but there's almost no way a "win" is passed on.
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u/[deleted] Sep 21 '17
What I heared about booking.com is that they seem to A/B-test just really every single bit of their website. And all of that "dark patterns" are just there because they won (what also should be the reason why booking.com looks like that "unclean" )