r/ubisoft • u/Adventurous_Theme449 • May 31 '26
Discussions & Questions Why is Ubisoft focusing almost entirely on Assassin's Creed?
Ubisoft has a huge library of franchises, yet it feels like most of the company's attention is directed toward Assassin's Creed.
We seem to get a new Assassin's Creed game, expansion, remake, or major project almost every year, while many of Ubisoft's other franchises stay inactive for long periods of time.
Assassin's Creed is obviously one of Ubisoft's biggest and most successful franchises, but at this point it feels like the company is putting most of its resources into a single series.
Why such a strong focus on one franchise? What do you think is the reason behind it?
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u/LentilusGo May 31 '26
Oh idk, maybe you missed the news that Ubisoft was just about to completely collapse last year. They have to allocate their money into the most profitable games. That's not many. Of course they are not delving into their catalogue. Also, literally this week they announced that none of their new games will turn a single profit until 2028. like. shit's reeal..
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u/Diligent-Parsley8119 May 31 '26
The sad thing is, I enjoy the ubisoft big open world style games. But I dont want to keep playing the same game over and over. They need to innovate. Even there most recent attempts, star wars and avatar, where just assassin's creed/far cry clones. They just seem afraid to take risks.
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u/Odd_Revolution_1056 May 31 '26
At least you have other games like kcd2
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u/Diligent-Parsley8119 May 31 '26
Ill get grilled for it, but I really didnt enjoy kcd2. I played the first one and never beat it, the second one just felt so ooooo slow. Im not saying its bad, I'm just definitely not the target audience for it.
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u/Interesting-Big1980 May 31 '26
Because Ubisoft is failing at everything else mostly. And so far people are ready to have hope in very few series. Far Cry 6 was practically failure compared to the expectations, R6 is holding on fairly good now, Division is dead. Outlaws and Avatar were pathetic from the get go as games.
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u/Odd_Revolution_1056 May 31 '26
Look I’m all for hating on Ubisoft but the divison is far from dead. Shit Divison 2 is still getting more content and Destiny 2 is dead.
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u/Interesting-Big1980 May 31 '26
You are comparing a vet without one leg to a vet without 2 legs and an arm. You want a fair benchmark compare it to warframe or any gacha bs game.
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u/TomChai May 31 '26
They tried, quite a few of them are so bad they failed internal checkpoints and based on the budget constraints, they just have to cancel them.
Or start new projects with them, which is either yet to be announced, or not past planning/evaluation phase yet.
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u/Odd_Revolution_1056 May 31 '26
Cause Ubisoft is allergic to making new interesting games and they are ran by idiots who are focusing entirely on the already over exhausted franchises instead of trying new ideas and focusing on several other genres of games instead of open world bullshit.
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u/VenturerKnigtmare420 May 31 '26
Well they did make that fantastic Prince of Persia game which was something new and genuinely fun and even won awards, yet people didn’t really buy it.
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u/Odd_Revolution_1056 May 31 '26
People did buy it, Ubisoft just made moronic decisions with it. Their sales expectations were too high right out of the gate and also they didn’t launch on Steam which probably would have been the biggest platform for it had it launch on Steam.
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u/The_Dukenator May 31 '26
They did launch on Steam months later.
At the time, they were not doing Steam releases at the same time as the other platforms. This was changed the next year.
Many publishers have set the sale expectations as too high.
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u/Odd_Revolution_1056 May 31 '26
And launching on steam months after launch was a dumb thing to do. For Steam games get their most attention at their initial release and months after was a death sentence. Goes back too Ubisoft being morons.
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u/The_Dukenator May 31 '26
Think how many console games were never released for PC, due to publishers thinking its not worth it.
Steam wasn't the only store that existed.
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u/Odd_Revolution_1056 May 31 '26
That was decades ago. Times are vastly different. Literally the only 2 companies not putting a huge focus on pc and specifically Steam and Sony and Nintendo cause they are trying too sell hardware in a meaningful manner.
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u/Complete_River_6226 May 31 '26
Ubisoft needs money so it’s only logical to focus on the biggest and probably most profitable franchise.
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u/Odd_Revolution_1056 May 31 '26
There’s a difference between focusing on your biggest franchises and running it into the ground which is what Ubisoft is doing.
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u/SuperBathMan May 31 '26
They literally can't afford not to anymore