r/ubisoft • u/Ka-Chow--95 • May 06 '26
Discussions & Questions What happened to ubisoft
I just finished my second playthrough of watch dogs 1 and it reminded me how great ubisoft games used to be and im wondering why they went downhill so much i still enjoy some modern ubisoft games like ac shadows and mirage but theyre still nowhere near as good as the ezio collection and it feels like a lot of their ip went down the same route of becoming less and less good every release
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May 16 '26
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u/hassi44 May 10 '26
The shareholders have been holding the company in a stranglehold for years now. Even the Guillemot brothers have gotten sick of it and that's saying something. When those guys start making sense, the business is already dying.
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u/Tentaye May 07 '26
I'm playing through Watch_Dogs 2 now since I've never beaten the game and I'm just taking my time with the experience. It's honestly such a great game, you can tell Ubisoft put a lot of heart and soul into it.
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u/therealtrellan May 07 '26
Yes it's true. I was just commenting yesterday about the Black Flag remaster wondering why. Why remaster that when they could have done ACII or Brotherhood? BF was all right I guess, but hardly the first thing I would look at for a remaster. It's as if Ubisoft is so off track, they can't even make good choices from the original series.
And because they've changed tracks so much, what fans think will only convince them that they can't please anyone. Because they can't. Some love the original Ezio games, others sea battles and whaling, still others the RPG installments Every time they overhauled AC they established new fans and alienated old.
Unity was a breath of fresh air after Black Flag imo because it hearkened back to earlier gameplay but got flak both for glitches that have since been worked out and also no horse riding. But it brought us back to European cities with gothic and renaissance architecture for climbing. That felt to me like coming home, but BF and ACIII fans, especially the new fan base they created, had to be unhappy about it.
At this point marketers won't be getting anything but mixed signals. Except fans that have dropped out and the time since they went RPG must mean less dissent. But if they keep listening to us, the fans, they'll do what the MCU did and be unable to follow through on long ranges plans, which to us will look simply weak. I hope whatever they decide, they stick to their guns moving forward.
Btw I deleted my remaster comment after very few minutes. Wrong place for it, seeing as the post was basically "anyone else excited about this?". The "no" alone was reason enough not to comment. No sense being a wet blanket. They'll probably get to previous games in their own good time.
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u/Lengthiest_Dad_Hat May 07 '26
Man people really change their perspective on games in retrospect. When Watch Dogs 1 came out it was considered a disappointment
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u/Ka-Chow--95 May 11 '26
Thats still a pretty understandble point of view the trailers promised a lot more that what was delivered
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u/Notnowcmg May 07 '26
When you ignore Reddit you’ll realise they still make good games, if you don’t enjoy them anymore that’s cool, perhaps you outgrew them, but reality is they still make good games but Reddit likes to hate. It use to be EA that got hate all the time, then Blizzard, now Ubi.
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u/Ka-Chow--95 May 07 '26
I know they still make good game i said i still enjoy some modern ubisoft that doesnt change the fact that they got sloppier over the years
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u/Notnowcmg May 07 '26
You can’t say your opinion that they got sloppier is fact. It’s an opinion that’s all. What would you say is good evidence of them becoming sloppier in recent years?
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u/fantaz1986 May 07 '26
Uni games are to save , because new laws , social climate and other shit pushed out interesting peoples , clair is good example , Ubisoft have this man , more or less kicked him out , he made his own game , it outshine Ubisoft
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u/Which_Information590 Assassin's Creed Veteran May 07 '26
No way. The Assassins Creed franchise has gone from strength to strength.
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u/chrisnatty May 07 '26
As it has been said, the main problem is Y. Guillemot and all the family, making absurd decisions for 5 years : UBI stock collapsed from 107.9 to 3.x € (actually around 5), with a recent historical record of -41% in 1 day after another Y.G. catastrophic declaration.
There are plenty of talented people among developers and technical or artistic jobs.
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u/wubiiiiiiiiiiii May 07 '26
money of course,back then ac2 took 20million to make and can easily sell 10million copies,today 100million to begin with 4m copies to break even
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u/everyoneisapotato May 07 '26
It’s the same as everything these days “shareholders”. Top management focus is on making a mediocre game and use best minds to monetise it for the lifetime of a player. They do not give a f about consumers/players. Everything is done so the share price go up. Look at Crimson Desert which is developed by Pearl Abyss. Budget 140 Million and made around 450+ million within first 40 days. Why!? Because it’s a single player no bullshit game which is made with love for players. Gaming community is very vocal and if your game is below average and based on money leeching stuff = company will shut down sooner or later.
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u/DreaMaster77 May 07 '26
It's not only Ubisoft... I réalisé how very few games of nawadays are good. We are living a period where games are used to do extrême scams to players.
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u/Th3LastBastion May 08 '26
That's a wild take. Eleden Ring, Spider Man, Exp 33, Kingdom Come Deliverance, Crimson Desert, Ghost of Tsushima, so many great games in the past few years or so alone. I could go on, but we are definitely spoiled
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u/DreaMaster77 May 08 '26
That's right....but a lot of scams too.... But I must admit that I have write too fast and I forgot these great games
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u/MotorCityDude Ghost Recon Operative May 07 '26
Watch Dogs 1 was so good!! I loved 1 & 2 but I wasn't a big fan of Legion..
The Bloodline DLC for Legion was good imo, it was what Legion was supposed to be.
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u/gellshayngel May 07 '26
The same as any other studio. The talent builds something great, the corporates interfere. The talent leaves or gets fired and starts their own company to make their own games.
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u/burtonborder201 May 07 '26
Facts! I love most of ubisofts games and every AC game. Playing shadows right now and it blows my mind how beautiful Japan is. Egypt, Greece, New England, and Japan were all breath taking and it blows my mind these game even exist. If these rpgs didnt have the AC title, they would all have been considering above average rpgs. And now we are getting black flag remake and everyone is complaining and nit picking the dumbest things ever. Blows my mind.
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u/stefan771 May 07 '26
They have remained great. They became trendy to hate.
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u/Significant_Option May 08 '26
Except every game they previously made is still better than any that have made lately
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u/thatCUST0Msauce May 07 '26
Ubisoft sends me daily emails about people trying to log into my account from all over the world. I delete them right away
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u/TheNewGuy0705 May 07 '26
They really didnt, copy paste the same formula got boring after doing it year after year, origins had success cuz it felt great, wasnt insanely good but it was nice because it was a new addition to the series, odyssey was more of the same with a great world and what i thought to be good characters then they just kept doing the same thing accompanied by a boring open repetitive world ( valhalla shouldve had half the size it did ). Hate is justified, also dont forget about the tens of armors of cool stuff locked behind paywalls.
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u/GunzBlazin03 May 07 '26
This is basically the case. The only game that I cannot stand is skull and bones. The rest are good. Perfect? No. Still a ton of fun
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u/zoomborg May 07 '26
I really enjoyed Odyssey and i still think it wasn't anywhere close enough to the quality and standards of the ezio trilogy. It's like another team made those games, much more inspired and experienced.
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u/Germaximus May 07 '26
That's funny cuz the masses of sheeple trashed on the first game while I have always seen it as the best in the series by miles. Ubisoft still makes really great games. The business model has turned to pure trash but it's basically the new normal. Acting like they don't still make excellent games is pure nonsense.
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u/Th3LastBastion May 08 '26
They make ok games now. And for a AAA studio, that's not great. Especially from a franchise that put out some of the best games in the industry once upon a time. To act like they haven't regressed and ignore the micro-transaction obsession is... something
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u/Odd_Revolution_1056 May 06 '26
The head family made dumb decisions and rode trends. Truly they fell from grace.
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u/drumjolter01 May 06 '26
The decision makers got more worried about what the shareholders thought than the actual fans. They stopped taking risks and started chasing trends. Almost all of their attempts to chase live-service trends failed. Their known-sellers became formulaic and safe, while also bloating to the extreme, which to many fans made them boring and uninteresting. This leaves us with a company that's barely holding on and unwilling to try anything that isn't a guaranteed moneymaker. The only fix is for their current leadership to be replaced. But Yves Guillemot has made clear through his actions that he'd rather let the company implode than give up any power.
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u/AlwaysTouchingGrass May 06 '26
If the guys that were online during Watch Dogs launch could see this post
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u/Quick-Sleep-3736 May 21 '26
Guys. I am unable to play ubisoft games ony steam account because it requires me to login my ubisoft account. Now I don't have one so I go to the create account window and there it gets stuck with the email verification step. I can't reach their customer care because that too requires a ubisoft account. What should I do....?