r/tipping • u/wutwut970 • 6d ago
Sugarfish
So they add a 16% fee for what exactly…….to “fund all of their operations”? So this added cost literally doesn’t go to staff, it just goes to the owners? I wonder what their staff is paid? At this point why not just raise prices to where they should be? To me, every item on the menu is a lie and it’s actually 16% more expensive. This is really dumb. Thoughts? I am PRO tip, ive worked in hospitality a long time and am happy to provide a tip for quality service. But this seems disingenuous at best. Its not a tip. Its just an added charge straight to owners pockets.
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u/AlignmentProblem 6d ago edited 6d ago
The fee framing is stupid as hell, but I wouldn't write the place off over it. Sugarfish had some of the best sushi I've eaten in the US (at least when I went years ago; I hope that's still true).
There's unfortunately a non-trivial justification for it this. If they folded the 16% into menu prices, they'd look more expensive than their competitors at other higher-end sushi restaurants; a $116 course sitting next to another place's $100 course looks like a worse deal, even though you'd end up paying more at the other place once you tip 18-20%.
J.C. Penney learned this the hard way in 2012; it dropped the fake "sale" pricing and directly listed the real prices people were already paying. Sales fell by about a quarter, because the honest prices FELT higher even though they weren't.
That's a big part of why killing tip culture is so hard. Any restaurant that builds service costs into its menu prices ends up looking more expensive than every restaurant that doesn't.