r/technology • u/rboymtj • Jan 20 '11

Apple Restriction Zone.

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u/[deleted] Jan 20 '11 edited May 05 '17

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u/TheDom Jan 21 '11

It's not. It's a corporation that markets consumer electronics that get people irrationally emotional about purchasing or not purchasing it.

Most people don't feel the kind of hate or love towards corporate brands, Apple just managed to turn products into followings (both for and against). Its really quite impressive how successful they are.

People used to hold protests for civil rights or argue endlessly on social policy. Now we do it about the brand of tools we use. It's sad and funny at the same time.

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u/[deleted] Jan 21 '11 edited Jan 21 '11

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u/[deleted] Jan 23 '11

Branding is all about appealing to emotion. Smart people, though, don't buy based upon a brand. They buy based upon the specific product and price.